About the product
Korean beauty loves fermented ingredients and for good reason: When you ferment ingredients, the particles get smaller (more than 150,000 times smaller than your pores, in fact!), which means they can better penetrate your skin and enhance the effectiveness of your skincare. That’s the reason PURITO Fermented Complex 94 Boosting Essence can do some amazing things for your skin. Lactobacillus/rice ferment helps to suppress the process that results in dark spots, while bifida ferment lysate improves skin’s firmness and hydration. Adenosine, the only ingredient certified for wrinkle improvement by the KFDA, helps boost cell production to improve elasticity. Formulated with 94% fermented ingredients and 3% niacinamide, this odorless, water-type boosting essence is a brightening, lightening powerhouse and can be used as a hydrating toner, in your 7-skin routine, or as an essence.
As with all Purito products, this serum is cruelty-free and 10-free of harmful ingredients, including parabens, alcohol, and artificial fragrance and dyes.
After cleansing and toning, apply to face and pat in to enhance absorption. Alternatively, you can use as your toner.
Deriving its name from the English word “purity” and the Chinese character for “soil” (土), PURITO wants to be open and transparent about what its customers are putting on their skin. To that end, they utilize pure and natural ingredients derived from the earth, ensuring that their ingredients are EWG Green (safe) and toxin/chemical-free whenever possible. Aware of the “green-washing” going on in the beauty industry, PURITO aims to be open and honest with its customers, providing products that are truly natural and safe, even for a child’s skin. One example is their use of purified water instead of extract water, which can sometimes irritate sensitive skin types.
PURITO also doesn’t believe that fancy packaging or expensive marketing or spokesmodels are indicative of a great skincare product, so they spend their money on the formulation and ingredients, not “appearance.” They strive to use eco-friendly packaging, they never test on animals, and they believe in making great skincare affordable so everyone can use it.