About Us

We at Beautytap are not only passionate about Korean beauty, we’re passionate about learning, discovering, and spreading the beauty of diversity and unique cultures around the world. We can do this through food, art, language, music — we just choose to do it through beauty.

Beautytap is a place for people who share this philosophy. Our K-beauty community consists of users like you from around the world who make K-beauty fun, exciting, and interactive. Through community, we not only learn about products and skincare routines, we share and learn and grow to respect each other’s cultures and races. Because K-beauty isn’t just what you put on your face. It’s about the face-to-face — a lifestyle, a community, a shared passion. Tap into your beauty, both inside and out.

Beautytap is THE destination for everything K-beauty:

• An extensive range of Korean beauty products from popular and indie brands
• The latest trends, product reviews, and K-beauty news
• Our K-beauty squad featuring a diverse, multicultural group of experienced editors, writers, and your favorite K-beauty influencers
• A passionate K-beauty community where you can engage, share, and learn with people from all around the world
• Exclusive brands, special deals, and loads of free samples

We are a U.S.-based company with a direct sourcing team located in South Korea. So you can expect the credibility, service, and trust of a U.S.A. company with the true ground floor expertise of our Korean team.

OUR MISSION

Beautytap is more than just K-beauty. We at Beautytap strongly believe that K-beauty is our way of introducing a small part of Korean culture to the world with the hope that the more you grow to love Korean beauty, the more you’ll understand and appreciate Korean culture. It’s our way of sharing a part of us with you. Whether it’s through food, pop culture, or multi-step skincare routines, we at Beautytap believe that as we share our love of K-beauty with the world, we do our part to foster a more diverse perspective, a mutual respect for different cultures, and a deeper appreciation of our brothers and sisters around the globe.

OUR HISTORY

When Korean American immigrant tech entrepreneur James Sun launched Beautytap in 2017, he had one mission: To expand the world’s respect and appreciation for Korean culture by giving international customers a way to tap into the Korean experience. He saw the global impact of Korean food, K-pop, and Korean dramas and wanted to continue sharing his love and pride for Korea through beauty. Growing up as an immigrant, his direct experience with racism taught him that the best way to fight bigotry was by sharing the beauty of one’s culture. This is the reason behind our unwavering commitment to build Beautytap into a community where people can learn, share, and experience not just beauty but a new culture.

OUR PRODUCTS

Beautytap shares the genuine Korean beauty shopping experience with tens of thousands of customers worldwide, from the U.S. and Europe to the Middle East and Asia, bringing the best of Korean beauty to the world. Our Korea-based sourcing team, led by our brand experts, is constantly on the lookout for the latest in a highly competitive and rapidly evolving beauty industry. We not only have insider access to beauty companies and brands throughout Korea, we meet directly with the founders and CEOs, reviewing and testing products firsthand, always striving to discover the latest makeup trend or a high-tech, results-driven skincare line.

That means immediate access to thousands of the latest K-beauty products from a wide range of popular brands like Etude House, COSRX, and Innisfree; prices similar to what you could get in Korea (no double markups); loads of free samples and gifts (a Korean shopping must!); personalized skincare recommendations; and fastidious customer service.

We’d love to hear from you! Please contact us here.