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Beautytap in the Media

 

 

Los Angeles Times

la times article

 

Sun wants Beautytap to become a physical version of the welcoming community they’ve built online.

He wants beauty fans to come hang out, use their Wi-Fi, read curated skincare books, attend events

and try new products they’ll bring in every month without the pressure to buy.

 

“If you’re reading advice from a professional who’s working on Kim Kardashian’s face, it’s intimidating,” [James] Sun said.

“But if someone is saying, `You have oily skin, and I also have oily skin, let me tell you what works for me.’

That’s way more open and transparent and enjoyable for everyone.”


 

 

Hello Giggles

beautytap in the media

“So imagine how much better it would be if you could have updates on all your favorite K-beauty brands in one convenient place.

With the new online K-beauty shopping destination Beautytap, you can buy all of your favorite makeup and skin care goodies in one place.”


 

 

Racked

beautytap in the media

 

“[James] Sun says, ‘My first priority is that we have the best content that’s trusted and authentic.

We write about trends and products and ideas,’ as opposed to straight-up product reviews, though those are definitely there.

 

“We are defining ourselves as a K-beauty 2.0, which is not only about the next product we’re trying to sell,

but to really be about engaging users to have the conversation so it can grow as a market.” — James Sun


 

 

NewBeauty

beautytap in the media

 

“As one of the most innovative markets for skin care, Korea is a top favorite location for stocking up on skin-saving products.

Luckily, Beautytap is our gateway to all things K-beauty without ever having to leave our houses.”


 

 

The Daily Dot

“This Korean beauty cult favorite brand has a new skincare line”

 

beautytap in the media


 

 

The Fashion Spot

beautytap in the media


 

 

Total Beauty

beautytap in the media


 

 

PopSugar

beautytap in the media


 

 

Racked

beautytap in the media


 

 

Elle Malaysia

beautytap in the media


 

 

Elle

beautytap in the media


 

 

New York Magazine

beautytap in the media


 

 

Billboard

beautytap in the media


 

 

Nylon

beautytap in the media