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Your Guide to the New Beautytap


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New Name

We are now Beautytap! We’re all about tapping into your beauty, both inside and out. Because K-beauty is more than just makeup and skincare. It’s about self-care and helping you look and feel like your best you.


New Look

As you can see, we’ve gotten a bit of a makeover. Yeah, we’re easier to navigate, we’re more streamlined, and we’re just gonna say it — we’re straight-up sexier. (Can you tell how excited we are about our new look?)


New Sections

You know us as your go-to K-beauty shopping destination. After all, we’ve got an extensive range of K-beauty products, from both mainstream and indie brands, like Etude House, Innisfree, The Face Shop, COSRX, SanDaWha, Romand, and Swanicoco.

And now with our relaunch, we’re giving you even more.



We heard you — you want product descriptions. We’ve been working day and night to get you great product descriptions, insights, ingredients, and how to use info. In time for our relaunch, we’re going to have about half of our wide-ranging products with full descriptions, with the other half in the coming weeks. So please be patient with us! K-beauty products are so good and unique, they need a good amount of explanation!

In the meantime, if you have any questions about what to use, what might be good for your skin type, or what we recommend, feel free to email us anytime! We love helping you pick out your soon-to-be can’t-live-without-it-product! Email

In upgrading the Beautytap experience for you, we’re also adjusting the prices on thousands of your favorite products. Yes, that may mean a fuller cart for you (sorry not sorry), but hey, if loving K-beauty is wrong, who wants to be right?



Loads of articles on everything K-beauty, from detailed product reviews, K-beauty how-to’s, and celebrity beauty trends. Did we mention our amazing editorial K-beauty squad? Check them out here.



Need a quick makeup tutorial with the latest lip tint? Love product comparison reviews to help you make up your mind? This is the place to get all the info you need to fill your vanity and get your skin aglow and makeup on point. Videos will go live in the near future so keep an eye out!



Engage with other users, share your opinions, review products, create content, post on your very own BEAUTY WALL! Earn points every time you review a product, like a video, or just log in. Become a star user, and who knows — you just may be featured on our site! This is the place where you can be the star!


Sign up now!


Speaking of which, now’s your chance to sign up as a user, get first dibs on your user name, and get the most out of your experience at Beautytap. It’s free, and you’ll have access to all sorts of goodies, freebies, and giveaways. And who knows — we may pick YOU to be featured on our site as our Beautytap Insider of the week!