I like to look at the first 5 or so ingredients in a product. If there’s good stuff in that first five, I definitely consider giving it a try because the higher an ingredient is on the list, the more of that ingredient is in the product. Formulators are usually pretty smart about what they are putting in their products so even if those first 5 aren’t my faves, that doesn’t mean that the product isn’t good.

Sometimes, good ingredients fall a little bit further down on the ingredient deck and that can be ok because many ingredients have a “minimum effective dose”. This just means that the effectiveness of some ingredients tops out at a low percentage, so some active ingredients don’t actu[Read more]