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Makeup

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FaceBB & CC Cream Cushion & Pact Foundation Concealer Makeup Base & Color Corrector Face Primer Powder Setting Spray Contour & Highlighter Blush

EyeEyeliner Eyebrow Eyeshadow Eye Primer Mascara False Eyelashes

LipLipstick Lip Tint & Liquid Lip Lip Gloss Lip Care

NailNail CareMakeup AccessoriesMakeup Tools Makeup Brushes Sponges & Applicators Makeup Cases

Angela Son

5 Things I Learned from Korean Makeup Videos (No Language Skills Necessary)

Anna Kim

Everything You Wanted to Know About Korean Beauty Lip Tints

Beautytap Team

This Is How You Slay Your Daily Monolid Makeup Look with K-Beauty

Neng Neng

How to Contour the K-Beauty Way

Miranda Rico

5 More Times BTS's Makeup Left Me Shook (& How to Get the Look Yourself)

Kendall Dumas

7 Reasons Any Skin Type, Color, or Makeup Style Can Slay With K-Beauty

Karachi Opara

Try These 4 Pared-Down Makeup Looks for Lazy Days, Late Days, Any Day

Coco Park

Yes, Even You Can Do a K-Beauty Smoky Eye — Here’s How

Miranda Rico

Here’s How You Can Look As Good As BTS: K-Pop’s New Fluffy Brows

Coco Park

Guys, the CELLNCO Pen Liner Lets You Wing Out Like a Freakin’ Pro

EDITOR'S PICKS

Hera UV Mist Cushion Ultra Moisture SPF34/PA++ 6 Choices

$50.00

Laneige Lip Glowy Balm 10g

$10.00

Innisfree No Sebum Mineral Powder 5g

$6.50

Romand Liquid Lipstick Lip Driver 5 Choices

$13.00

Cellnco Eye Love Pen Liner Sexy Black 0.5g

$14.00

Missha Dewy Glossy Eyes 8 Choices

$8.00

3CE Mood Recipe Matte Lip Color 117 Chicful

$23.29

Missha Modern Shadow Glitter Prism 5 Choices

$10.00

GRID Waterproof Liquid Eye Liner BROWN

$9.00

Etude House Tint My 4 Tip Brow 2g

$9.00

NEW PRODUCTS

Missha Jewel Drop Liquid Shadow 4 Choices

$11.00

Missha Modern Shadow Glitter Prism 5 Choices

$10.00

Missha One Minute Brow Cara 6 Choices

$5.50

Missha Eye Painting Shadow 5 Choices

$6.00

Missha Glitter Beam Liner 2 Choices

$10.00

Missha Dewy Glossy Eyes 8 Choices

$8.00

PRPL Heart Cover Cushion 2 Choices

$25.00

PRPL Dual Tint Balm Red Scandal

$23.80

PRPL Dual Tint Balm: Vintage Rose

$23.80

PRPL Dual Tint Balm Pink Lady

$23.80

Skincare

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Skin ConcernsAcne & Blemishes Anti-Aging Dark Spots & Hyperpigmentation Dry & Flaky Skin Fine Lines & Wrinkles Oiliness Pores & Blackheads Sensitive SkinCleansersFirst Step Cleansers Cleansing Oil Cleansing Foam Exfoliator Makeup Remover

Toners & Skin SoftenersTreatmentsEssence & Serum Ampoule Spot Treatment Facial Mist

MoisturizersLotion & Emulsion Face Oil Face Cream Eye Treatment Sleeping PackMasksSheet Mask Mask & Pack Patch

Sun CareSunscreen After-Sun CareSkincare AccessoriesCleansing Tools Skincare ToolsSkincare Sets

Angela Son

7 Cleansing Habits of the Skincare Savvy You Need to Adopt RN

Coco Park

K-Beauty Toners 101: Everything About That Oft-Forgotten Hydrating, Prepping Step

Cat Cactus

Skincare Acids: Pretty Much Everything Your Brain Can Handle About AHA, BHA, & Vitamin C

Coco Park

Essence, Serum & Ampoule 101: What’s the Difference (& Does It Matter?)

Jude Chao

How to Start a True Anti-Aging Skincare Routine, No Matter Your Age or Budget

Sheryll Donerson

Niacinamide 101: Why Every Skin Type Needs This Wonder Ingredient in Their Routine

Coco Park

3, 5, or 7-Skin: Find Your Magic Number For This Skin-Saving Method

Angela Son

K-Beauty Moisturizers 101: From Emulsions to Balms & Everything in Between

Sheryll Donerson

Ceramides 101: The Unassuming, Must-Have Skincare Ingredient for Healthy Skin

Angela Son

Graveyard Shift Beauty: The Best Overnight Workers For Your Skin

Sheryll Donerson

AHA 101: Wanna Get AHAs Into Your Routine? Here’s What You Should Know First

Sheryll Donerson

BHA 101: Why This Multitasking Acid May Be the Missing Link in Your Routine

SHOP BY SKIN TYPE

Skintype Normal Oily Dry Combination Sensitive

Skin Concern Acne Prone Dark Spots Anti-aging Dryness Wrinkles Oiliness Pores Sensitivity

Age Range 18 - 55 25 - 35 35 - 55 55+

Coco Park

Dry Skin 101: How to Have the Best Skin Ever Even If You Lack Those Good Oils

Sheryll Donerson

4 Steps to Dealing With Super Oily, Shiny Skin (While Still Keeping the Glow)

Coco Park

How to Tell Whether You Have Dry Skin or Dehydrated Skin — And Why It Matters

Sheryll Donerson

Oily Skin 101: How to Balance It, Get Glowing & Embrace the Shine

Anna M. Park

K-Beauty 101: Start With the 5 Pillars of Korean Skincare For Your Best Skin Ever

Sheryll Donerson

Combination Skin 101: The Most Confusing Skin Type Demystified

Anna M. Park

The 10-Step K-Beauty Skincare Regimen: When to Use What

Taylor Davis

What Is Rosacea & How a 5-Step K-Beauty Routine Can Help You Manage It

Anna M. Park

These 6 Things Help Me Manage the Beast That Is Adult Hormonal Acne

Sheryll Donerson

Help! Am I Purging or Is This a Breakout? (& Why It Matters)

EDITOR'S PICKS

Earth’s Recipe Energy Boosting Toner 160ml

$34.00

Sulwhasoo Radiance Energy Mask 80ml

$85.00

KEEP COOL Fixence Mist 60ml 3 Choices

$10.00

Swanicoco Honey Dewy Calming Propolis Essence 50ml

$32.22

Sale

COSRX AC Collection Acne Patch 26ea

$7.00$5.60

SanDaWha Liposome Skin Softener

$28.00

Mediheal x BTS Mask Sheet Special Set Hydrating Moisture Care

$25.00

LEADERS Teatree Relaxing Renewal Mask (10pc)

$50.00

Sulwhasoo Concentrated Ginseng Renewing Emulsion 125ml

$90.00

Laneige Lip Sleeping Mask 20g

$18.00

SanDaWha Liposome Skin Softener

$28.00

Mediheal x BTS Mask Sheet Special Set Hydrating Moisture Care

$25.00

NEW PRODUCTS

Laneige Cream Skin Quick Skin Pack 100ea

$30.00

Hanyul Yuja ICE Sleeping Mask 20ml

$30.00

Missha Glow Skin Balm 50ml

$18.00

Innisfree Skin Clinic Mask 10 Choices 20ml

$1.80

COSRX Hydrium Triple Hyaluronic Moisture Ampoule 40ml

$26.00

COSRX Hydrium Moisture Power Enriched Cream 50g

$25.00

COSRX Hydrium Green Tea Aqua Soothing Gel Cream 50g

$25.00

COSRX Hydrium Centella Aqua Soothing Ampoule 40ml

$26.00

Missha Time Revolution Artemisia Ampoule 50ml

$39.00

Laneige Water Bank Hydro Cream EX 50ml

$37.00

Bath & Body

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Hair CareShampoo Hair Treatment Hair Serum & Oil Hair Mist Hair Coloring Hair Styling

BathBody Wash & Shower Gel Scrub & Exfoliator Hand Wash & Soap

Body CareBody Moisturizer Body Oil Body Mist Hand Care Foot Care

Baby & Maternity

Ruth Kim

Your Scalp Is Skin; That's Why Korean Hair Care 101 Starts With Scalp Care

Angela Son

It’s Not Just the Face: What You Didn’t Know About the Sun and Your Body

Sheryll Donerson

These Masks Make It So Easy to Get Your Feet & Hands Ready For Sandal Weather

Angela Son

Baby Skincare: Because Even Your Little Ones Need a K-Beauty Routine

Sheryll Donerson

A Bath Queen Shows You How to Get Your Life With the Perfect Indulgent Bath

Sheryll Donerson

I Treated My Scalp with a Korean Hair Care Routine; This Is What Happened

Sheryll Donerson

This Is How I Achieve Silky Soft Body Skin the K-Beauty Way

Ruth Kim

This Korean Hair Care Guide Will Do For Your Hair What K-Beauty Does For Your Skin

Angela Son

Screen to Street: The 5 K-Drama Hair Trends We're All Copying

Angela Son

Mommy & Me Beauty: Skincare You Can Share With Your Little One

EDITOR'S PICKS

Truezyme Active Enzyme Hair & Scalp Shampoo 300ml

$51.16

SanDaWha Luxury Camellia Soothing Body Oil

$40.00

Aqua Derma Aqua S Ring 500ml

$38.00

Etude House Scalp Cooling Swab 2 Choices

$1.00

LEADERS Mediu Baby Soft Feet Foot Peeling Mask (5pc)

$35.00

Sale

Truezyme Healing Multi Tonic 100ml

$55.00$33.00

Klairs Supple Preparation All Over Lotion 250ml

$26.50

AprilSkin Signature Soap Black

$18.50

ROOTREE Camphorganic Rich Body Cream

$39.00

SanDaWha Soft Baby Wash

$32.00

Le Cinq Hydro Intensive Body Lotion 300ml

$75.00

107 Oneoseven Feminine Body Soap PLUS ALPHA 160g

$18.00

NEW PRODUCTS

From Head to Toe Box

$145.00

LEADERS Essential Wonders Talk to the Hand Moisturizing Hand Mask (5pc)

$35.00

LEADERS Essential Wonders Put Your Feet Up Nourishing Foot Mask (5pc)

$35.00

LEADERS Essential Wonders Good Hair Don't Care Shine Hair Mask (5pc)

$35.00

LEADERS Mediu Baby Soft Feet Foot Peeling Mask (5pc)

$35.00

GRID Intensive Damage Hair Care Treatment

$5.00

GRID Intensive Damage Hair Care Treatment

$5.00

ROOTREE Camphorganic Rich Body Cream

$39.00

Aqua Derma Aqua Q Ring 240ml

$38.00

Aqua Derma Aqua S Ring 500ml

$38.00

Men

SHOP BY CATEGORY

SkincareCleanser Toner Essence & Serum Moisturizer Special Care Sunscreen

Hair & BodyBody Care

Sheryll Donerson

Oily Skin Budget Buys That Won’t Break the Bank (Oh, and They Help Fight Acne, Too)

Angela Son

This Is How You Fight Acne Like a K-Pop Star

Leo Louie

Triple Threat Exfoliation: Why It Works For Me and Why It *Might* Work For You

Ethel Navales

Male Celebs Who Love Their Sheet Masks (And They're Not Korean)

Ethel Navales

More Korean Male Stars Who Embrace Their Love of Beauty

Leo Louie

Yes, I Am Wearing Foundation: Why Makeup Is About Choice and Not About Gender

Ethel Navales

5 Korean Male Celebs Who Have Better Skin Than You

Miranda Rico

5 More Times BTS's Makeup Left Me Shook (& How to Get the Look Yourself)

SHOP BY SKIN TYPE

Skintype Normal Oily Dry Combination Sensitive

Skin Concern Acne Prone Dark Spots Anti-aging Dryness Wrinkles Oiliness Pores Sensitivity

Age Range 18 - 55 25 - 35 35 - 55 55+

Sheryll Donerson

Oily Skin 101: How to Balance It, Get Glowing & Embrace the Shine

Coco Park

Dry Skin 101: How to Have the Best Skin Ever Even If You Lack Those Good Oils

Sheryll Donerson

Combination Skin 101: The Most Confusing Skin Type Demystified

Coco Park

How to Tell Whether You Have Dry Skin or Dehydrated Skin — And Why It Matters

Sheryll Donerson

Breakouts 101: The Different Types & What You Can Do About Them

Leo Louie

How You Can Skip-Care the K-Beauty Way Without Sacrificing Your Skin

Sheryll Donerson

Help! Am I Purging or Is This a Breakout? (& Why It Matters)

EDITOR'S PICKS

SanDaWha For Men Green Tea Antioxidant Essential Toner

$28.00

COSRX One Step Original Clear Pad 70p

$20.00

A'Pieu Pure Block Aqua Sun Gel 50ml

$10.00

Papa Recipe Bombee Black Honey Mask Pack 2 Choices

$3.50 - $30.00

COSRX Low pH Good Morning Gel Cleanser

$12.00

PURITO Centella Green Level All-in-One Pads 70ea

$22.00

Swanicoco A.C Control Care Skinlotion, Emulsion Set

$60.00

COSRX Light Fit Real Water Toner To Cream 130ml

$21.00

SanDaWha For Men Green Tea Set (3 products)

$55.00

COSRX BHA Blackhead Power Liquid 100ml

$22.00

NEW PRODUCTS

Missha Glow Skin Balm 50ml

$18.00

COSRX Hydrium Triple Hyaluronic Moisture Ampoule 40ml

$26.00

COSRX Hydrium Moisture Power Enriched Cream 50g

$25.00

COSRX Hydrium Green Tea Aqua Soothing Gel Cream 50g

$25.00

COSRX Hydrium Centella Aqua Soothing Ampoule 40ml

$26.00

Laneige Water Bank Hydro Cream EX 50ml

$37.00

Laneige Cream Skin Refiner 150ml

$28.00

Laneige Cica Sleeping Mask 60ml

$32.00

AZN Labs Afterglow Ampoule

$120.00

AZN Labs Afterglow Ampoule

$120.00

Brands

#107 Oneoseven 23 Years Old 3CEAAqua Derma AmorePacific AprilSkin A'Pieu AZN LabsBBanila Co.Beautytap Beauty Spoon Blanc & Eclare

CCELLNCO Clio COSRXDd'Alba DR.FROG Dr. Jart+EEarth's Recipe ECLADO Etude House

GGoodal GRIDHHanyul HeraIInnisfree Iope

JJayJunKKEEP COOL Klairs KoelciaLLeaders Le Cinq Labiotte Laneige

MMamonde Mediheal Missha Moksha MutofaceNNeogen DermalogyPPapa Recipe Peripera PRPL PURITO

RRomand RootreeSSanDaWha Steambase Secret Key Snou Beauty Su:m37 Sulwhasoo SwanicocoTThe History of Whoo Troiareuke TruezymeWWONJIN EFFECT

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