Aritaum’s All Day Lasting Foundation is a medium coverage, long lasting foundation. It has a thick liquid consistency that sinks into the skin easily, naturally transforming the appearance of your skin. Formulated with 5a Avocuta, the avocado oil limits excessive oil production, which keeps the foundation lasting all day. The foundation also includes Gamma-PGA, a peptide that improves the texture of your skin and forms a protective barrier on your skin to prevent the loss of moisture.

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Deposit one pump of foundation onto your hand and dot the foundation on your forehead, nose, along your cheekbones and your chin. Then using either your hands, a sponge, or a brush, blend into your skin gently. Use gentle tapping motions for higher coverage and then pat the foundation firmly into your skin for greater adherence. If more coverage is needed, apply a compatible concealer, like the All Day Tip Concealer and use a powder to set everything in place.

Key Ingredients: Gamma-PGA, 5a-Avocuta ( avocado oil butyl esters)

Positioning itself as the Korean version of Sephora, Aritaum (ah-ree-ta-um) has more than 1,300 stores worldwide. It offers brands under the AmorePacific umbrella, one of Korea’s biggest beauty conglomerates and a leader in research and development. In addition to brands like Laneige, Iope, Sulwhasoo, Mamonde, Hera, and Hanyul, Aritaum offers its own in-house collection of cosmetics, focusing mainly on affordable masks and trendy lip products like its Wannabe Cushion Tints, Jelly Bar, and Honey Melting Tints.

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