Aritaum’s Idol Brow Powder Cake is a duo powder set that comes in two colors, Natural Brown (warm-toned) and Ash Brown (cool-toned). Formulated with soft sebum powder, this powder cake is highly pigmented and allows you to fill in your brows quickly for a natural finish that stays on all day.

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Using the small angled brush included in the Idol Brow Powder Cake, dip into the powder and tap off the excess. Using the darker color first to fill in the sparse areas in your brows, use the light color to naturally outline the brow shape you want. Blend out any harsh lines and for a more defined look, set with a brow mascara, such as the Aritaum Idol Brow Mascara.

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Positioning itself as the Korean version of Sephora, Aritaum (ah-ree-ta-um) has more than 1,300 stores worldwide. It offers brands under the AmorePacific umbrella, one of Korea’s biggest beauty conglomerates and a leader in research and development. In addition to brands like Laneige, Iope, Sulwhasoo, Mamonde, Hera, and Hanyul, Aritaum offers its own in-house collection of cosmetics, focusing mainly on affordable masks and trendy lip products like its Wannabe Cushion Tints, Jelly Bar, and Honey Melting Tints.

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