About the product

What Is It:

This lightweight cream provides multi-blurring effects for instant Photoshop-worthy skin: Skin texture looks smooth, pores are minimized, tone is brightened. A baby pixel powder, a cover powder, and an airy skin powder provide a 3-in-1 multi-filter effect, reflecting light and providing long-lasting wear.

Our insight:

Check out Soo’s Sweet Girl Date Look | Korean Makeup | Soo Beauty

How to use:

As the last step of your skincare routine, apply on face. May be used alone or as a primer for your cushion or foundation.


Water, Cyclopentasiloxane, Cyclohexasiloxane, Ethylhexyl Methoxycinnamate, Butylene Glycol, Butylene Glycol Dicaprylate/Dicaprate, Peg-10 Dimethicone, Zinc Oxide (Ci 77947), Phenyl Trimethicone, Dimethicone, Pentylene Glycol, Titanium Dioxide (Ci 77891), Glycerin, Sorbitan Isostearate, Dimethicone Crosspolymer, Magnesium Sulfate, Disteardimonium Hectorite, Dimethicone/Vinyl Dimethicone Crosspolymer, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Tribehenin, Glyceryl Behenate/Eicosadioate, Hydrogenated Castor Oil Isostearate, Aluminum Hydroxide, Triethoxycaprylylsilane, Ethylhexylglycerin, Hdi/Trimethylol Hexyllactone Crosspolymer, Silica, Methyl Methacrylate Crosspolymer, Disodium Edta, Fragrance(Parfum), Phenoxyethanol, Mica (Ci 77019), Iron Oxides (Ci 77492), Iron Oxides (Ci 77491)

Brand info:

One look at any Etude House boutique or product, and you’ll understand: Etude House is all about making the everyday a little bit sweeter. Though they have a fast fashion approach to makeup — with playful packaging, trendy and limited edition colors, and affordable prices — this global beauty brand doesn’t skimp on quality. In fact, long-time favorites like their Fresh Cherry Tint and Proof 10 Eye Primer have been around for years and continue to be fan favorites. Their philosophy of positivity and optimism is truly infectious, and their wide array of makeup and skincare encourages the young and young-at-heart to have fun with beauty and, yes, make life a little sweeter.

Reviews & Comments 8


I wanted to like this since so many people gave great reviews. Sadly, I was the other side. I tried using this primer is many different ways, but it kept peeling on me. The product would just ball up and it didn't help with the makeup's longevity. I thought maybe my skincare is too thick so I changed my skincare around to get it to work. But there was no luck. :(


I need this before putting any make-up.
If I go to the gym, I wear it instead of the BB cream and it gives the skin a smooth appereance without any visible pores.
It gives also a slight glow that stays after putting make up on.


This base does a good work whenever your skin feels a bit dry, and it helps to even out the tone for better makeup application –but it does get slightly oily over time–. I like the baby powder scent :)


I recently used this and thought it was a little runnier than I would prefer, but it's okay. Had to wait a couple of minutes then put on my foundation. Smells like baby powder, which is fine with me since I don't mind fragrances in products. I do like that it has SPF30. Would I purchase again? Not sure. I'd like to try out other Korean brands in the same category.


Remember to use fixer after you wear this product. I was so afraid if I touched my face mistakenly will rub off the base makeup. ;(


This is great when used on top of dry skin before putting on makeup. However, I have seen that my face does get oily quicker throughout the day after using this. I like to use it around my cheek and nose area during the harsh winters for moisture support. However, I wouldn't advise using this product everywhere because it does rub off.


Amazing base ?


bom , grande !