About the product

What Is It:


This long-lasting, highly adhesive foundation offers full coverage, a lightweight fit, a non-sticky finish, and is clinically tested to last for 24 hours. Even on oily skin types, makeup will not flake, crease, or melt throughout the day. Double Shot technology provides twice the coverage with one application. This foundation clings to skin with a Magnet Fit Effect for all-day wear, so you won’t get those telltale fingerprint marks when you touch your face. Available in 8 shades from Fair to Amber.


Our insight:


Check out how Soo uses it in her Sweet Girl Date Look | Korean Makeup | Soo Beauty

Check out Lisa’s first impression here:


How to use:


1. Gently shake bottle before use.
2. Apply foundation on skin with sponge blender, patting in to increase adherence to skin.


Ingredients:


Water, Titanium Dioxide (Ci 77891), Cyclopentasiloxane, Ethylhexyl Methoxycinnamate, Methyl Trimethicone, Cyclohexasiloxane, Butylene Glycol, Alcohol, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Trimethylsiloxysilicate, Phenyl Trimethicone, Peg-10 Dimethicone, Zinc Oxide (Ci 77947), Methyl Methacrylate Crosspolymer, Isododecane, Iron Oxides (Ci 77492), Acrylates/Polytrimethylsiloxymethacrylate Copolymer, Disodium Edta, Disteardimonium Hectorite, Sodium Chloride, Stearic Acid, Silica, Adenosine, Acrylates/Ethylhexyl Acrylate/Dimethicone Methacrylate Copolymer, Aluminum Hydroxide, Hdi/Trimethylol Hexyllactone Crosspolymer, Ethylhexylglycerin, Iron Oxides (Ci 77491), Caprylyl Glycol, Triethoxycaprylylsilane, Polysorbate 80, Polypropylsilsesquioxane, Hydrogenated Lecithin, Iron Oxides (Ci 77499), Fragrance Water, Titanium Dioxide (Ci 77891), Cyclopentasiloxane, Ethylhexyl Methoxycinnamate, Methyl Trimethicone, Cyclohexasiloxane, Butylene Glycol, Alcohol, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Trimethylsiloxysilicate, Phenyl Trimethicone, Peg-10 Dimethicone, Zinc Oxide (Ci 77947), Methyl Methacrylate Crosspolymer, Isododecane, Iron Oxides (Ci 77492), Acrylates/Polytrimethylsiloxymethacrylate Copolymer, Disodium Edta, Disteardimonium Hectorite, Sodium Chloride, Stearic Acid, Silica, Adenosine, Acrylates/Ethylhexyl Acrylate/Dimethicone Methacrylate Copolymer, Aluminum Hydroxide, Hdi/Trimethylol Hexyllactone Crosspolymer, Ethylhexylglycerin, Iron Oxides (Ci 77491), Caprylyl Glycol, Triethoxycaprylylsilane, Polysorbate 80, Polypropylsilsesquioxane, Hydrogenated Lecithin, Iron Oxides (Ci 77499), Fragrance Water, Titanium Dioxide (Ci 77891), Cyclopentasiloxane, Ethylhexyl Methoxycinnamate, Methyl Trimethicone, Cyclohexasiloxane, Butylene Glycol, Alcohol, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Trimethylsiloxysilicate, Phenyl Trimethicone, Peg-10 Dimethicone, Zinc Oxide (Ci 77947), Methyl Methacrylate Crosspolymer, Isododecane, Iron Oxides (Ci 77492), Acrylates/Polytrimethylsiloxymethacrylate Copolymer, Disodium Edta, Disteardimonium Hectorite, Sodium Chloride, Stearic Acid, Silica, Adenosine, Acrylates/Ethylhexyl Acrylate/Dimethicone Methacrylate Copolymer, Aluminum Hydroxide, Hdi/Trimethylol Hexyllactone Crosspolymer, Ethylhexylglycerin, Iron Oxides (Ci 77491), Caprylyl Glycol, Triethoxycaprylylsilane, Polysorbate 80, Polypropylsilsesquioxane, Hydrogenated Lecithin, Iron Oxides (Ci 77499), Fragrance Water, Titanium Dioxide (Ci 77891), Cyclopentasiloxane, Ethylhexyl Methoxycinnamate, Methyl Trimethicone, Cyclohexasiloxane, Butylene Glycol, Alcohol, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Trimethylsiloxysilicate, Phenyl Trimethicone, Peg-10 Dimethicone, Zinc Oxide (Ci 77947), Methyl Methacrylate Crosspolymer, Isododecane, Iron Oxides (Ci 77492), Acrylates/Polytrimethylsiloxymethacrylate Copolymer, Disodium Edta, Disteardimonium Hectorite, Sodium Chloride, Stearic Acid, Silica, Adenosine, Acrylates/Ethylhexyl Acrylate/Dimethicone Methacrylate Copolymer, Aluminum Hydroxide, Hdi/Trimethylol Hexyllactone Crosspolymer, Ethylhexylglycerin, Iron Oxides (Ci 77491), Caprylyl Glycol, Triethoxycaprylylsilane, Polysorbate 80, Polypropylsilsesquioxane, Hydrogenated Lecithin, Iron Oxides (Ci 77499), Fragrance Water, Titanium Dioxide (Ci 77891), Cyclopentasiloxane, Ethylhexyl Methoxycinnamate, Methyl Trimethicone, Cyclohexasiloxane, Butylene Glycol, Alcohol, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Trimethylsiloxysilicate, Phenyl Trimethicone, Peg-10 Dimethicone, Zinc Oxide (Ci 77947), Methyl Methacrylate Crosspolymer, Isododecane, Iron Oxides (Ci 77492), Acrylates/Polytrimethylsiloxymethacrylate Copolymer, Disodium Edta, Disteardimonium Hectorite, Sodium Chloride, Stearic Acid, Silica, Adenosine, Acrylates/Ethylhexyl Acrylate/Dimethicone Methacrylate Copolymer, Aluminum Hydroxide, Hdi/Trimethylol Hexyllactone Crosspolymer, Ethylhexylglycerin, Iron Oxides (Ci 77491), Caprylyl Glycol, Triethoxycaprylylsilane, Polysorbate 80, Polypropylsilsesquioxane, Hydrogenated Lecithin, Iron Oxides (Ci 77499), Fragrance Water, Titanium Dioxide (Ci 77891), Cyclopentasiloxane, Ethylhexyl Methoxycinnamate, Methyl Trimethicone, Cyclohexasiloxane, Butylene Glycol, Alcohol, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Trimethylsiloxysilicate, Phenyl Trimethicone, Peg-10 Dimethicone, Zinc Oxide (Ci 77947), Methyl Methacrylate Crosspolymer, Isododecane, Iron Oxides (Ci 77492), Acrylates/Polytrimethylsiloxymethacrylate Copolymer, Disodium Edta, Disteardimonium Hectorite, Sodium Chloride, Stearic Acid, Silica, Adenosine, Acrylates/Ethylhexyl Acrylate/Dimethicone Methacrylate Copolymer, Aluminum Hydroxide, Hdi/Trimethylol Hexyllactone Crosspolymer, Ethylhexylglycerin, Iron Oxides (Ci 77491), Caprylyl Glycol, Triethoxycaprylylsilane, Polysorbate 80, Polypropylsilsesquioxane, Hydrogenated Lecithin, Iron Oxides (Ci 77499), Fragrance Water, Titanium Dioxide (Ci 77891), Cyclopentasiloxane, Ethylhexyl Methoxycinnamate, Methyl Trimethicone, Cyclohexasiloxane, Butylene Glycol, Alcohol, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Trimethylsiloxysilicate, Phenyl Trimethicone, Peg-10 Dimethicone, Zinc Oxide (Ci 77947), Methyl Methacrylate Crosspolymer, Isododecane, Iron Oxides (Ci 77492), Acrylates/Polytrimethylsiloxymethacrylate Copolymer, Disodium Edta, Disteardimonium Hectorite, Sodium Chloride, Stearic Acid, Silica, Adenosine, Acrylates/Ethylhexyl Acrylate/Dimethicone Methacrylate Copolymer, Aluminum Hydroxide, Hdi/Trimethylol Hexyllactone Crosspolymer, Ethylhexylglycerin, Iron Oxides (Ci 77491), Caprylyl Glycol, Triethoxycaprylylsilane, Polysorbate 80, Polypropylsilsesquioxane, Hydrogenated Lecithin, Iron Oxides (Ci 77499), Fragrance Water, Titanium Dioxide (Ci 77891), Cyclopentasiloxane, Ethylhexyl Methoxycinnamate, Methyl Trimethicone, Cyclohexasiloxane, Butylene Glycol, Alcohol, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Trimethylsiloxysilicate, Phenyl Trimethicone, Peg-10 Dimethicone, Zinc Oxide (Ci 77947), Methyl Methacrylate Crosspolymer, Isododecane, Iron Oxides (Ci 77492), Acrylates/Polytrimethylsiloxymethacrylate Copolymer, Disodium Edta, Disteardimonium Hectorite, Sodium Chloride, Stearic Acid, Silica, Adenosine, Acrylates/Ethylhexyl Acrylate/Dimethicone Methacrylate Copolymer, Aluminum Hydroxide, Hdi/Trimethylol Hexyllactone Crosspolymer, Ethylhexylglycerin, Iron Oxides (Ci 77491), Caprylyl Glycol, Triethoxycaprylylsilane, Polysorbate 80, Polypropylsilsesquioxane, Hydrogenated Lecithin, Iron Oxides (Ci 77499), Fragrance


Brand info:


One look at any Etude House boutique or product, and you’ll understand: Etude House is all about making the everyday a little bit sweeter. Though they have a fast fashion approach to makeup — with playful packaging, trendy and limited edition colors, and affordable prices — this global beauty brand doesn’t skimp on quality. In fact, long-time favorites like their Fresh Cherry Tint and Proof 10 Eye Primer have been around for years and continue to be fan favorites. Their philosophy of positivity and optimism is truly infectious, and their wide array of makeup and skincare encourages the young and young-at-heart to have fun with beauty and, yes, make life a little sweeter.


Reviews & Comments 9

potatoes888888888

LOVE LOVE LOVE this foundation it is my holy grail!!
I have spent a decade and hundreds of ££'s looking for foundation that offers good coverage, light-weight feel, and that actually matches my skintone; and I took a chance on this product and got all 3! I use 1 1/2 pumps to cover my whole face, neck, and even a bit of my chest with no streaks/flakes/settling into facial lines!

My shade problem with foundation has always been that the lightest shade of any western foundation is too orange or too yellow, but I have none of these problems with "Rosy Pure";... Read more

natalya1994

Just a few drops to cover the whole face, if you do not look too far.An excellent product, it was always difficult to find the right shade, but now everything is just fine.

lindseyt

This foundation is not for dry skin types if you want full coverage!

While it doesn't stick to dry spots too terribly if you have a good moisturizer & serum on, it becomes very difficult to build coverage without cakey-looking problems.

That said, it has pretty good medium coverage with one or two layers and it doesn't settle easily into fine lines. Definitely made for a hot and/or humid climate!

My only true "complaint" is that I would prefer the neutral tones to be more ashy looking, simply because it seems a bit yellower than neutral on my skin, but the... Read more

char1987

I tried a few samples of this in different shades and it performs pretty great. Much better than your typical American low end foundation that would normally be at this price or lower. The texture and coverage is really on par with high end foundations (American) in the $40-50 range. It did stick to some of my dry areas, but that could probably be solved by some better exfoliation, mositurizer and primer before using this. I also recommend trying to apply it with a damp beauty sponge.

leolouie

I still have yet to find my perfect shade in this foundation (only tried smaller sample packets) but the coverage on this is phenomenal for how thinly it spreads! Everyone compares this to Estee Lauder Double Wear and I can say that this is way thinner than the Estee and looks much more natural. Also great to see more shade selections coming out in these products, especially with the depth of the shades and the different undertones!

nicolekim

This foundation is alright. I like the coverage and finish of it. I have oily skin and this did last a good few hours on me before it started breaking down + slipping and sliding all over my face. It feels hydrating on the skin so I love to use this when the weather is cooler. The unfortunate thing about this product is the shade range. Amber is the darkest color and it's definitely 1.5-2 shades darker than I am (they look a lot darker in the photos). If you really want to try this you can always mix in... Read more

I love this foundation! It is not too thin and not too thick, will definitely be buying this again!

cschronicles

This foundation is great, it doesn't give you the bb cream glow I am used to but it covers perfectly and it's not too heavy.

heeyoungjo1

Best foundation ever! Great coverage and a little goes a long way! ??