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About the product

What Is It:

• Two-toned hair in only 10 min!
• Vivid colors
• “k-pop star” hair
• semi-permanent (1 week on average)
• does not have unpleasant odors or irritate scalp
• has nourishing ingredients that increase strength and shin
• little to no staining

How to use:

• towel dry hair after shampoo (don’t use condition or other hair care products!)
• put on disposable gloves and apply product to hair evenly
• leave dye in hair for 5-10 minutes,
• rinse with warm water
• * for intense hair color, leave dye in longer.
• Blow dry hair (avoid towel drying as it may leave stains)

Brand info:

One look at any Etude House boutique or product, and you’ll understand: Etude House is all about making the everyday a little bit sweeter. Though they have a fast fashion approach to makeup — with playful packaging, trendy and limited edition colors, and affordable prices — this global beauty brand doesn’t skimp on quality. In fact, long-time favorites like their Fresh Cherry Tint and Proof 10 Eye Primer have been around for years and continue to be fan favorites. Their philosophy of positivity and optimism is truly infectious, and their wide array of makeup and skincare encourages the young and young-at-heart to have fun with beauty and, yes, make life a little sweeter.

Reviews & Comments 2


These semi-permanent colors are a fun and easy way to add a some pop to your hair without a huge commitment. Semi-permanent colors wash out after 8-10 washings. Feel free to layer it up and use them more often for a deeper color. These also work best for enlighted hair.


Etude House Two Tone Treatment Hair Color in #1 Mystery Purple

I’ve fallen hard for this product. It is so easy to use, gives such an amazing and long lasting result. It stayed pretty vibrant up to 3-4 washes and then faded away in a very subtle and even way. The tube is huge compared to Loreal’s Colorista Washout line and I got four applications out of it on my short(ish) hair. (Probably would’ve gotten more applications, but at the beginning, I used more product than necessary.)

I used it on partially bleached hair and, to my surprise, even the non-bleached parts... Read more


This sounds interesting. I wonder what it would do on grey hair? Maybe it might create an interesting effect on hair that is dark with grey sections?