About the product

What Is It:

Lightweight, antioxidant rich, and vegan friendly? Yup, thsose are all words that describe the Haruharu Wonder Black Rice Serum. It’s formulated with fermented black rice extract, an ingredient known for being rich in polyphenols and flavonoids, two nutrients that protect your skin from damaging free radicals from the sun and pollution. Aloe vera extract heals damaged skin, hyaluronic acid hydrates and plumps, and lavender oil both soothes and provides an all-natural scent. This serum is made with 95% naturally-derived ingredients (and none of the bad stuff like parabens and mineral oil) and has a mildy acidic pH to restore and balance your skin.

Our insight:

Use the Haruharu Wonder Black Rice Serum after cleansing, toning and using a hydrating essence. To apply, take an appropriate amount and gently rub into your skin. It’s perfect for people with dull, tired skin who are looking for a bit of a glow boost.

How to use:

Take appropriate amount and apply onto skin whenever the skin looks dull, or when it is troubled.


D.I. Water, Propanediol, Oryza Sativa (Rice) Extract (12,000ppm), Aloe Barbadensis Leaf Extract, Betaine, Glycerin, Xantham Gum, 1, 2-Hexadediol, Phyllostachys Pubescens Shoot Bark Extract (6,000ppm), Aspergilus Ferment, Butylene Glycol, Yeast Beta-Glucan, Trehalose, Zanthoxylum Piperitum Fruit Extract, Pulsatilla Koreana Extract, Usnea Barbata (Lichen) Extract, Alcohol, Sodium Phytate, Hyaluronic Acid, Polyglyceryl-10 Laurate, Polyglyceryl-10 Myristate, Lavandula Angustifolia (Lavender) Oil

Brand info:

Haruharu is a new and special skincare brand derived from natural ingredients that strives to deliver and be honest with beauty basic skincare, as its highest priority. Wonder is an honest skincare product made with matured and fermented ingredients sourced from nature. Choosing only the most essential and minimal skincare routine for your busy life. Haruharu delivers and provides to all skin irritants at the source and preserves your pure and beautiful skin.

Reviews & Comments 11


This black rice serum is probably my favorite serum! It calms my irritated skin and firms it. I will put it on at night and my fine lines and slight wrinkles have faded. It is non-sticky,I woud say it is a watery-gel formula.
It soothes in very deep to the skin and keeps you feeling hydrated for a very long time!


This is a great serum! It is light-weight and has minimal fragrance. It hydrated my skin beautifully!


This serum is so lightweight and absorbs right into the skin. It hydrates the skin beautifully and works well under other serums, oils, or ampoules as well. And I love that clean ingredient deck!


this product has so many great qualities! i especially love its ability to make my skin feel refreshed every time i use it. I would definitely recommend this to my fellow clients and anyone looking to have a product with a healing and hydrating finish in their skincare routine.


This serum is awesome!!! I like the gel like texture. It absorbs quickly into the skin without leaving a sticky residue behind. Bonus, it is scentless so perfect for those with sensitive noses.


Serums I’ve tried in the past either were too strong for my skin or dried me out. THIS ONE HAS WORKED PERFECTLY. My skin gets irritated quite easily since I’m sensitive but this clears up my redness so well! As well as keeping my skin super hydrating . I love that Harharu used patented infiltration technology which means the products gets delivered deep into your skin fast. This is perfect for people with dry skin. Follow my skincare journey at @beautytap.obsessed on Instagram 💘🥰


Growing up Asian, we value rice so much from food to skin care. Nutrients from fermented black rice extract and bamboo shoot will help improve my (aging) skin get firmer and smoother. I really love this serum so much it's also vegan! yay!


This is a fabulous Serum, if you want antioxidants and a glow to your skin, this is a must. they whole line is incredible!!!


I mean, just get the whole product line and call it a day, and a lifetime of healthy, beautiful skin. 🤷🏻‍♀️ Absolutely love this product. It has the perfect balance of refreshing nutrients that absorbs so nicely into the skin, leaving you with that “bounce” and glow you get when your skin is happy and hydrated.


Haruharu has been one of my personal favorite brands. Clean and fast absorbing. One of the best plumping serum for those who want a little more then just a basic hyaluronic serum.