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What Is It:


Hera Rich Volume Mascara gets you perfect volume with S-shaped applicator for voluminous eyelashes. Easy to use, easy to clean, and smudge-free product.


How to use:


Put the brush on the root of upper lashes for a few seconds and curl up lashes like you’re lifting them. Lightly brush down lower lashes. Use the eyelash curler before applying mascara to create more beautiful lashes.


Brand info:


Inspired by the beauty, grace, and confidence of the Seoulista woman, Hera strives to bring her sophistication and elegance not just to its skincare and makeup offerings but as an ambassador of K-beauty to the world. And with hallyu star Jun Ji Hyun as the face of the brand, it won’t be hard. Hera Rouge Holic lipsticks and UV Mist Cushion (Paris Hilton is reportedly a fan) are fast becoming must-haves, thanks to their appearance in Jun’s latest drama. And it’s not just about style — there’s plenty of substance to Hera, too. Backed by 30 years of skin cell research, Hera’s innovations include the world’s first cell-mimicking substance as well as its Cell-Bio Technology, which activates skin cells to bolster the healthy functioning of skin. Part of the AmorePacific family, this modern beauty line is every bit as sophisticated and pragmatic as its muse.


What Is It

What Is It:


Hera Rich Volume Mascara gets you perfect volume with S-shaped applicator for voluminous eyelashes. Easy to use, easy to clean, and smudge-free product.


Our insight
How to use

How to use:


Put the brush on the root of upper lashes for a few seconds and curl up lashes like you’re lifting them. Lightly brush down lower lashes. Use the eyelash curler before applying mascara to create more beautiful lashes.


Ingredients
Brand info

Brand info:


Inspired by the beauty, grace, and confidence of the Seoulista woman, Hera strives to bring her sophistication and elegance not just to its skincare and makeup offerings but as an ambassador of K-beauty to the world. And with hallyu star Jun Ji Hyun as the face of the brand, it won’t be hard. Hera Rouge Holic lipsticks and UV Mist Cushion (Paris Hilton is reportedly a fan) are fast becoming must-haves, thanks to their appearance in Jun’s latest drama. And it’s not just about style — there’s plenty of substance to Hera, too. Backed by 30 years of skin cell research, Hera’s innovations include the world’s first cell-mimicking substance as well as its Cell-Bio Technology, which activates skin cells to bolster the healthy functioning of skin. Part of the AmorePacific family, this modern beauty line is every bit as sophisticated and pragmatic as its muse.


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