What Is It:


If the eyes are the windows of the soul, Illamasqua Masquara in Raven reveals a heart of darkness with a formula that lengthens, defines and dramatises lashes to extremes – the ultimate mascara. Masquara, has swiftly become the new hot product on everyone’s lashes and now you can discover its “”wonderbra-like”” qualities for yourself.


How to use:


Apply Masquara using the specially designed brush provided. Start the application from the bottom of the lashes moving upwards and outwards, and wiggle at the base of the lash to ensure every lash is coated. Re-apply for a bolder look.


Ingredients:


Aqua (Water), Copernicia Cerifera Cera/Copernicia Cerifera (Carnauba) Wax, Octyldodecanol, Cera Alba/Beeswax, Glyceryl Stearate, Glycerin, Stearic Acid, Polyvinyl Alcohol, Pvp, Sorbitan Sesquioleate, Lecithin, Ricinus Communis Seed Oil/Ricinus Communis (Castor) Seed Oil, Propylene Glycol, Silica, Triethanolamine, Tocopheryl Acetate, Retinyl Palmitate, Sodium Hydroxide, Tetrasodium Edta,Sodium Dehydroacetate, Benzyl Alcohol, Phenoxyethanol, Propylparaben, Metylparaben [+/- May Contain: Ci 77499 (Iron Oxide)]


Brand info:


Illamasqua is a British make-up brand on a mission to empower all to express their true self. Celebrating self-expression through cruelty-free make-up, Illamasqua creates highly pigmented products for the professional makeup artist and the everyday consumer. A passion for artistry is in their blood, and at the heart of everything they create. Their anti-conformist attitude and irreverent style rejects the conventions of the beauty industry and emboldens the brave. Illamasqua has never, and will never test on animals.


What Is It

What Is It:


If the eyes are the windows of the soul, Illamasqua Masquara in Raven reveals a heart of darkness with a formula that lengthens, defines and dramatises lashes to extremes – the ultimate mascara. Masquara, has swiftly become the new hot product on everyone’s lashes and now you can discover its “”wonderbra-like”” qualities for yourself.


Our insight
How to use

How to use:


Apply Masquara using the specially designed brush provided. Start the application from the bottom of the lashes moving upwards and outwards, and wiggle at the base of the lash to ensure every lash is coated. Re-apply for a bolder look.


Ingredients

Ingredients:


Aqua (Water), Copernicia Cerifera Cera/Copernicia Cerifera (Carnauba) Wax, Octyldodecanol, Cera Alba/Beeswax, Glyceryl Stearate, Glycerin, Stearic Acid, Polyvinyl Alcohol, Pvp, Sorbitan Sesquioleate, Lecithin, Ricinus Communis Seed Oil/Ricinus Communis (Castor) Seed Oil, Propylene Glycol, Silica, Triethanolamine, Tocopheryl Acetate, Retinyl Palmitate, Sodium Hydroxide, Tetrasodium Edta,Sodium Dehydroacetate, Benzyl Alcohol, Phenoxyethanol, Propylparaben, Metylparaben [+/- May Contain: Ci 77499 (Iron Oxide)]


Brand info

Brand info:


Illamasqua is a British make-up brand on a mission to empower all to express their true self. Celebrating self-expression through cruelty-free make-up, Illamasqua creates highly pigmented products for the professional makeup artist and the everyday consumer. A passion for artistry is in their blood, and at the heart of everything they create. Their anti-conformist attitude and irreverent style rejects the conventions of the beauty industry and emboldens the brave. Illamasqua has never, and will never test on animals.


Beauty Expert Reviews 18

What's a Beauty Expert?
Beauty Experts consist of estheticians, cosmetologists, makeup artists, and beauty professionals who supplied documented proof of their industry experience.

angelicarose


Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

Today I'm talking about the product Illamasqua Mascara in the shade "Raven". Upon first impression, I appreciated the simple and sleek packaging. This product contains Vitamin E, which is highly beneficial to both hair and skin, so I was totally stoked! This little mascara packs lots of volume in one simple application as well as a nice curling effect that can usually only be achieved with an eyelash curler or falsies. This product can be buildable however I would not recommend more than two coats, as it can become clumpy. The mascara dries quickly so you don't have... Read more


debrathornberry


Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

Ok so boom! I was actually pleasantly impressed by this mascara. I’m not a huge mascara girl, I’ll be honest. I prefer false lashes, but sometimes I just don’t have the time to apply them so mascara it is. I really love the brush and this product lengthened my lashes and gave them a batty look. A nice final touch to my look and I highly recommend. I would love this in my kit for clients or myself. Didn’t have any issues with clumping. Didn’t have any issues with bleeding in the water line on my bottom lashes. I would... Read more


maemadewell


Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

Alright friends! Today we are reviewing the Illamasqua mascara in the color, Raven. Okay okay, I tend to be VERY picky about mascaras as I have kind of bummer natural lashes. They are thin, they are quite straight and they don’t hold curl well. I generally have to use two mascaras to get the look I like, which is a full defined lash look. This mascara pleasantly surprised me! It goes on very smoothly and it builds like magic. I noticed that it doesn’t get clumpy when adding additional layers which is a must for me. The brush is a... Read more


kristinemarotta


Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

I am typically not a mascara wearer as I usually wear extensions. Since removing them recently I am back on the hunt for a mascara that provides the look of false lashes without the maintenance. My first impression was I liked the packaging- a sophisticated makeup bag is everything to me. I really enjoyed the simple, streamlined look as well was the classic applicator brush. The scent was a big plus for me because it essentially nonexistent! I appreciated the true black color of the product. I should also mention that I have hooded eyes. With that being said you... Read more


alexandranc


Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

The claims: "...gives lashes curl, volume and length with no smudging or flaking. The fluffy brush holds a lot of product that applies evenly to all lashes. With lash conditioning Vitamin E, Masquara will give both colour intensity and soft, supple lashes."

The formulation: While I can't really say they reinvented the wheel here-- many of these ingredients are standards for mascara, including waxes, texture modifiers (glycerin, propylene glycol), and preservatives/pH adjusters-- there are a few ingredients that could provide some benefit to lashes. Castor seed oil and tocopherol (Vitamin E) may have benefits for lashes, but even if they aren't... Read more


trishmua


Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

This mascara is hands down my new favorite! I love the wand and the formula goes so well on my lashes does not clump at all. I’m very picky normally with what kind of mascara I use good ones that do it all are so hard to find. I wanted to try something different, and I’m so glad I did! Its the perfect dark shade of black. This is my new favorite mascara. Gives me so much fullness and length, and does not flake at all. Also, I love the fact that I don’t have to put tons... Read more


tamilynn18


Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

I am definitely picking when it comes to my mascara for both myself and my clients. Definitely color is full black!!! Plus... does not smell!! I judge mascara usualy on the brush. My first reaction is it looks nice and full. However I questioned how it grabbed onto the product. The packaging is simple and looks upscale. So for my trial after first impression: I have short lashes, and did not see any great improvement for length. However it was very buildable without clumping so I was able to achieve more of a "... Read more


jenlovesbeauty


Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

Black in color. NO smell. (some mascaras I used in the past have an awful strong almost chemical smell to them) This does not. I have sensitive eyes that water a lot lately because of the winds. I would recommend this mascara to the sensitive eye club for sure!
It has a nice full brush. In my years of using mascara, besides the smell, I choose the brush. This brush is nice and it lengthens your lashes and thickens them. I also like the fact that when I am layering this mascara (i like a lot of layers) it is not... Read more


heisypadilla


Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

Pros:
-The brush of this mascara is nice, better than many in the market.
-Application: when applying this mascara I found myself taking longer than usual. I brushed and brushed my eyelashes to have them lengthen and defined. Your lashes do end-up looking thicker and defined, however for me it took twice the time that I take with my regular mascara- Ilia “Limitless Lash Mascara”.
- Mascara does not clump, which is a major plus.
- Does makes lashes appear thicker and lengthens
- Easy to remove with micellar water
- No irritation

Cons:
When you’re in a... Read more


kaylasm34


Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

The Illamasqua Mascara, when it comes to masacra I am very picky about the wand the way it’s applying to the eye lashes, how it’s building up, the quality in the formula etc. But who isn’t looking for a product that is going to give you the best result. When I applied the brush to my lashes it felt like it settled in just right it wasn’t clumping together or over lapping making my eye lashes look like spider legs. I love the pigment of this mascara making them bold. I compared this mascara to one of my favorite... Read more


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