Do matte lipsticks always dry out your lips? Then say hello to MeloMELI’s Matte x Heart On The Lips, a richly pigmented lipstick with a soft, chiffon-like cream formula that gives you intense color with just one swipe, all without drying out or caking. The candy scent (we swear it smells like Jolly Ranchers!) will make you smile, and the bright, trendy shades will get you noticed. Whether you go for a classic K-beauty gradient lip or Insta-worthy full-coverage glam, this lipstick will take you from the office to happy hour with just one swipe. Available in 5 eye-popping shades:

#01 Finn – an irresistible and alluring red.

#02 Chloe – a fresh red orange color, perfect for an everyday lip.

#03 Archie – a stunning soft coral with beige undertones (aka a classic #MLBB).

#04 Izzy – an azalea pink to brighten your complexion.

#05 Rae – a beautiful dusty rose with orange-brown undertones.

We love a matte lip product that doesn’t dry out our lips. “Korean beauty absolutely kills it in the ‘matte but somehow slightly moisturizing and doesn’t turn your lips into a crispy mummy’ game,” writes Contributing Editor Coco Park. “I don’t know how they do it, but man I’m in awe. This product is a perfect example.” Read more of Coco’s full review of the Matte x Heart on the Lips here.

Apply on lips as desired.

01 FINN Dimethicone, isononyl isononanoate, bis-diglyceryl polyacyladipate-2, ozokerite, hydrogenated polyisobutene, tridecyl trimellitate, phenyl trimethicone, vinyl dimethicone/methicone silsesquioxane crosspolymer, alumina, synthetic wax, silica, isostearyl isostearate, kaolin, nylon-12, dimethicone crosspolymer, silica dimethyl silylate, fragrance, caprylyl glycol, phenoxyethanol, methicone, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, hexylene glycol, mica, red 28 lake, red 7, yellow 5 lake, red 6 02 CLOE Dimethicone, isononyl isononanoate, bis-diglyceryl polyacyladipate-2, ozokerite, hydrogenated polyisobutene, tridecyl trimellitate, phenyl trimethicone, vinyl dimethicone/methicone silsesquioxane crosspolymer, alumina, synthetic wax, silica, isostearyl isostearate, kaolin, nylon-12, dimethicone crosspolymer, silica dimethyl silylate, fragrance, caprylyl glycol, phenoxyethanol, methicone, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, hexylene glycol, mica, red 6, red 28 lake, red 7 03 ARCHIE Dimethicone, isononyl isononanoate, bis-diglyceryl polyacyladipate-2, ozokerite, hydrogenated polyisobutene, tridecyl trimellitate, phenyl trimethicone, vinyl dimethicone/methicone silsesquioxane crosspolymer, alumina, synthetic wax, silica, isostearyl isostearate, kaolin, nylon-12, dimethicone crosspolymer, silica dimethyl silylate, fragrance, caprylyl glycol, phenoxyethanol, methicone, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, hexylene glycol, mica, titanium dioxide, iron oxides (ci 77491), red 6, red 28 lake, red 7 04 IZZY Dimethicone, isononyl isononanoate, bis-diglyceryl polyacyladipate-2, ozokerite, hydrogenated polyisobutene, tridecyl trimellitate, phenyl trimethicone, vinyl dimethicone/methicone silsesquioxane crosspolymer, alumina, synthetic wax, silica, isostearyl isostearate, kaolin, nylon-12, dimethicone crosspolymer, silica dimethyl silylate, fragrance, caprylyl glycol, phenoxyethanol, methicone, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, hexylene glycol, mica, titanium dioxide, red 6, red 28 lake, red 7, yellow 5 lake 05 RAE Dimethicone, isononyl isononanoate, bis-diglyceryl polyacyladipate-2, ozokerite, hydrogenated polyisobutene, tridecyl trimellitate, phenyl trimethicone, vinyl dimethicone/methicone silsesquioxane crosspolymer, alumina, synthetic wax, silica, isostearyl isostearate, kaolin, nylon-12, dimethicone crosspolymer, silica dimethyl silylate, fragrance, caprylyl glycol, phenoxyethanol, methicone, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, hexylene glycol, mica, titanium dioxide, iron oxides (ci 77491), red 7, yellow 5 lake, iron oxides (ci 77499)

Youth is reckless as they wander along their chancy life path. But youth itself is always lovable no matter what it does to you. Imagination, Freedom, and Love are Melo Meli’s key theme, which deliver ALL beauty we can think of. Melo Meli’s suggesting new ‘Hip & Beauty’ style as 1960s youth started to express their individualities toward the older generation. méli-mélo, as it means mishmash, Melo Meli willingly mixed once more of it for its own unique identity.

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I ordered this in Izzy shade, and it is very bright - much more so than I was expecting from the above pictures. I like the feel of the lipstick, but will attempt to exchange for another shade, hopefully Finn or Rae.