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About the product
What Is It:
Think water is water? Not with PURITO Deep Sea Pure Water Cream, a lightweight moisturizer formulated with 60% pure deep sea water, vitamin-rich sea grape extract, and regenerating seaweed extracts to give you a mermaid-worthy glow. Niacinamide (2%) helps to even skin tone and lighten dark spots, while the rest of the ingredient list rates mostly 1 EWG levels for safe. Even after three hours, clinical tests show skin’s moisture content boosted by almost 100%. Great for all skin types, including sensitive, acne-prone, and dehydrated oily skin types, this water cream is cruelty-free and 15-free of harmful ingredients, including parabens, alcohol, and artificial dyes and fragrances.
A little goes a long way with this water cream, which melts into skin with a non-sticky afterfeel.
Why do you need a moisturizer if you have oily skin? The difference is the difference between oil and water. See if your skin is dehydrated even if you’re oily here.
How to use:
Seawater/Deep Sea Water, Dipropylene glycol, Glycerin, Caprylic/Capric Triglyceride, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Isohexadecane, Polysorbate 80, Sorbitan Oleate, Niacinamide, Phenyl Trimethicone, Cetyl Ethylhexanoate, Cetearyl Alcohol, Water, 1,2-Hexanediol, Ecklonia Cava Extract, Laminaria Japonica Extract, Caulerpa Lentillifera Extract, Salicornia Herbacea Extract, Citrus Aurantium Bergamia Fruit Oil, Allantoin, Macadamia Ternifolia Seed Oil, Adenosine, Sorbitan Stearate, Glyceryl Stearate, Carbomer, Arginine, Caprylyl Glycol, Ethylhexylglycerin, Disodium EDTA
Deriving its name from the English word “purity” and the Chinese character for “soil” (土), PURITO wants to be open and transparent about what its customers are putting on their skin. To that end, they utilize pure and natural ingredients derived from the earth, ensuring that their ingredients are EWG Green (safe) and toxin/chemical-free whenever possible. Aware of the “green-washing” going on in the beauty industry, PURITO aims to be open and honest with its customers, providing products that are truly natural and safe, even for a child’s skin. One example is their use of purified water instead of extract water, which can sometimes irritate sensitive skin types.
PURITO also doesn’t believe that fancy packaging or expensive marketing or spokesmodels are indicative of a great skincare product, so they spend their money on the formulation and ingredients, not “appearance.” They strive to use eco-friendly packaging, they never test on animals, and they believe in making great skincare affordable so everyone can use it.