• Sorry, this product is available only for international customers at this time. Shop USA products

About the product

What Is It:

If you haven’t discovered the hydrating, plumping, overall glowify-ing powers of hyaluronic acid, PURITO Pure Hyaluronic Acid 90 Serum is going to make you a believer. An all-in-one multifunctional serum, the Pure Hyaluronic Acid Serum features a shocking 90% sodium hyaluronate (the salt form of hyaluronic acid with smaller molecules for better absorption) to pull moisture into the top layers of the skin. This results in a plumping effect, thereby minimizing the look of fine lines and giving skin that smooth, taeng taeng look. But it’s not just sodium hyaluronate in this powerhouse serum. It’s also got niacinamide, peptides, aloe vera extract, hydrolyzed collagen, and ascorbic acid (aka the most potent vitamin C) — you practically don’t need another serum! Formulated with 99% natural ingredients and, as with all Purito products, cruelty-free, this serum will have you addicted to the plumping, smoothing, hydrating effects of hyaluronic acid for life!
10-free of harmful ingredients, including parabens, alcohol, and artificial fragrance and dyes.

Our insight:

If you’ve got dryness, fine lines, or loss of volume, hyaluronic acid (or sodium hyaluronate) may be the answer you’re looking for. Hyaluronic acid is a fave ingredient among skinficionados for its plumping, hydrating powers. Read more about this must-have ingredient here.

How to use:

After cleansing and toning, pat serum onto the skin until absorbed. Apply day and night.


Sodium Hyaluronate liquid (90%), Glycerin, Water, 1,2-Hexanediol, Niacinamide, RH-Oligopeptide-1, Aloe Barbadensis Leaf Extract, Hydrolyzed Collagen, Tuber Magnatum Extract, Pyrus Malus (Apple) Fruit Extract, Sodium Poly acrylate, Adenosine, Disodium EDTA, Tocopheryl Acetate, Ascorbic Acid, Lactobacillus/Kelp Ferment Filtrate, Cholrella Ferment

Brand info:

Deriving its name from the English word “purity” and the Chinese character for “soil” (土), PURITO wants to be open and transparent about what its customers are putting on their skin. To that end, they utilize pure and natural ingredients derived from the earth, ensuring that their ingredients are EWG Green (safe) and toxin/chemical-free whenever possible. Aware of the “green-washing” going on in the beauty industry, PURITO aims to be open and honest with its customers, providing products that are truly natural and safe, even for a child’s skin. One example is their use of purified water instead of extract water, which can sometimes irritate sensitive skin types.
PURITO also doesn’t believe that fancy packaging or expensive marketing or spokesmodels are indicative of a great skincare product, so they spend their money on the formulation and ingredients, not “appearance.” They strive to use eco-friendly packaging, they never test on animals, and they believe in making great skincare affordable so everyone can use it.

Reviews & Comments 5


I can only compare it with the Cosrx HA essence and I have to say that I like the Purito one better. First the ingredients. Besides the high concentration of HA, 90%, it has as well vitamin C and aloe vera, with these you cannot go wrong with. I feel that is goes on smoother and the quantity you need is really small. Personally I like using it in the morning, after the Innisfree Green Tea serum and after, I go directly to SPF. This combo works great for me as a makeup base, and my skin feels hydrated... Read more


I finished my bottle of this Purito Hyaluronic Serum and sadly, I wont be repurchasing again. It was just too sticky for me. Sticky like the Cosrx Snail, but I dont mind that to be sticky. For serum in the Purito line, I prefer the Centella Green Buffet serum over this one. The next serum i want to try is the Purito Snail. Smaller bottle than Cosrx so easier to take for travel.


I received quite a few samples, maybe 10, in my last beautytap purchase. I’ve been testing them out slowly and I think maybe HA is not for me. I seemed to be more oily when I use it. I have loved all the other PURITO products I’ve tried, so I’m guessing this is just a YMMV issue. Previously I’d tried the COSRX HA intensive cream and noticed increased oiliness then, too. I blamed it on the snail mucin but t may actually be that HA is not as helpful for me. I also noticed that when I use it (regardless... Read more


I was quickly approaching the bottom of my previous hyaluronic serum and was searching for a less expensive option (the one is was using was $42/50ml and only had hyaluronic, glycerin and some kinda algae). I have really really liked the Purito brand so I ordered this. Love it! Ingredient list so much better than what it had! I can layer this on top of the gazillion layers I already have on, layer another how many ever on top of it, or if I'm in a real hurry use alone with just an emulsion on top. Any way you... Read more


I got samples of this product via the sale beautytap had on this brand and I gave some to my mom. She has mature and really sensitive skin. She liked how this serum applied on her skin. She told me it had a gel-like texture without being sticky and that it played well with her other products. So once she is done with her current serum or once the weather starts getting colder here , I’m definitely getting this product for her to add to her routine.