About the product
What Is It:
If you haven’t discovered the hydrating, plumping, overall glowify-ing powers of hyaluronic acid, PURITO Pure Hyaluronic Acid 90 Serum is going to make you a believer. An all-in-one multifunctional serum, the Pure Hyaluronic Acid Serum features a shocking 90% sodium hyaluronate (the salt form of hyaluronic acid with smaller molecules for better absorption) to pull moisture into the top layers of the skin. This results in a plumping effect, thereby minimizing the look of fine lines and giving skin that smooth, taeng taeng look. But it’s not just sodium hyaluronate in this powerhouse serum. It’s also got niacinamide, peptides, aloe vera extract, hydrolyzed collagen, and ascorbic acid (aka the most potent vitamin C) — you practically don’t need another serum! Formulated with 99% natural ingredients and, as with all Purito products, cruelty-free, this serum will have you addicted to the plumping, smoothing, hydrating effects of hyaluronic acid for life!
10-free of harmful ingredients, including parabens, alcohol, and artificial fragrance and dyes.
If you’ve got dryness, fine lines, or loss of volume, hyaluronic acid (or sodium hyaluronate) may be the answer you’re looking for. Hyaluronic acid is a fave ingredient among skinficionados for its plumping, hydrating powers. Read more about this must-have ingredient here.
How to use:
After cleansing and toning, pat serum onto the skin until absorbed. Apply day and night.
Sodium Hyaluronate liquid (90%), Glycerin, Water, 1,2-Hexanediol, Niacinamide, RH-Oligopeptide-1, Aloe Barbadensis Leaf Extract, Hydrolyzed Collagen, Tuber Magnatum Extract, Pyrus Malus (Apple) Fruit Extract, Sodium Poly acrylate, Adenosine, Disodium EDTA, Tocopheryl Acetate, Ascorbic Acid, Lactobacillus/Kelp Ferment Filtrate, Cholrella Ferment
Deriving its name from the English word “purity” and the Chinese character for “soil” (土), PURITO wants to be open and transparent about what its customers are putting on their skin. To that end, they utilize pure and natural ingredients derived from the earth, ensuring that their ingredients are EWG Green (safe) and toxin/chemical-free whenever possible. Aware of the “green-washing” going on in the beauty industry, PURITO aims to be open and honest with its customers, providing products that are truly natural and safe, even for a child’s skin. One example is their use of purified water instead of extract water, which can sometimes irritate sensitive skin types.
PURITO also doesn’t believe that fancy packaging or expensive marketing or spokesmodels are indicative of a great skincare product, so they spend their money on the formulation and ingredients, not “appearance.” They strive to use eco-friendly packaging, they never test on animals, and they believe in making great skincare affordable so everyone can use it.