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About the product

What Is It:

Love the effects of vitamin C but having a difficult time finding a vitamin C serum that is well-formulated, properly packaged, and affordable? PURITO Pure Vitamin C Serum may be the serum you’re looking for. Formulated with 99% natural ingredients, this 10% vitamin C (ascorbic acid) serum is a skincare powerhouse for fighting dark spots, PIH (dark acne scars), dark circles, fine lines, dryness, enlarged pores, and loss of firmness. Vitamin C is a powerful antioxidant that brightens skin tone and neutralizes the damage free radicals wreak on our skin. If you’re concerned about photodamage, a vitamin C serum is a must. This potent serum also contains 84% hyaluronic acid for instant skin hydration and plumping, as well as hydrolyzed collaged, niacinamide, peptides, red ginseng, and a white flower complex in one superpowered anti-aging product.
Safe for all skin types, including oily and acne-prone skin, the PURITO Pure Vitamin C Serum is 10-free of chemicals including parabens, alcohol, surfactants, and artificial dyes and fragrance. PURITO is also cruelty-free.

Our insight:

Why vitamin C? It’s an anti-aging powerhouse! If you’re looking to prevent or reverse aging and photodamage, you need vitamin C in your life. Read all about the benefits of vitamin C and what you need to look for in a properly formulated and packaged vitamin C serum here.
If PURITO Pure Vitamin C Serum can have this impact on an apple, imagine what it can do for your skin!
purito vitamin C serum apple

How to use:

After cleansing, apply two pumps onto the face. Focus on areas of concern like dark spots, PIH, and fine lines. Pat in to enhance absorption. For best results, keep out of sunlight and heat. Oxidation (turning an amber color) of a vitamin C serum is normal.


Sodium Hyaluronate liquid (84%), Ascorbic Acid(10%), 1,2-Hexanediol, Niacinamide, Arginine, Human Oligopeptide-1, Hydrolyzed Collagen, Nelumbium Speciosum Flower Extact, Magnolia Liliflora Bud Extact, Lilium Tigrinum Extract, Paeonia Albiflora Root Extract, Tuber Magnatum Extract, Pyrus Malus (Apple) Fruit Extract, Red Ginseng Extract, Sodium Polyacrylate, Adenosine, Disodium EDTA

Brand info:

Deriving its name from the English word “purity” and the Chinese character for “soil” (土), PURITO wants to be open and transparent about what its customers are putting on their skin. To that end, they utilize pure and natural ingredients derived from the earth, ensuring that their ingredients are EWG Green (safe) and toxin/chemical-free whenever possible. Aware of the “green-washing” going on in the beauty industry, PURITO aims to be open and honest with its customers, providing products that are truly natural and safe, even for a child’s skin. One example is their use of purified water instead of extract water, which can sometimes irritate sensitive skin types.
PURITO also doesn’t believe that fancy packaging or expensive marketing or spokesmodels are indicative of a great skincare product, so they spend their money on the formulation and ingredients, not “appearance.” They strive to use eco-friendly packaging, they never test on animals, and they believe in making great skincare affordable so everyone can use it.

Reviews & Comments 7


Didn’t work on my sensitive skin. My face turned red and had burning sensation every time I used it. I tired it for a week but it kept getting worse so much so the last time I used I had to wash it off with a cleanser twice to stop the burning feel.I turned to this product as Beautytap no longer has Klairs vit C unfortunately it’s too strong for my skin.


I use this with the vital 70 cream. I used to have a bunch of tiny acne bumps(?) on my face, and this product (along with the cream) actually healed it!!


Unfortunately this product don't work for me.
Using it, my skin becomes inflamed and irritated even if i use a tiny tiny amount on a cotton pad.
Before buying a Purito's product I will definitely try a sample :(
I' have a normal/combination skintype during cold seasons

(sorry for my english)


Maybe 10% is too much for you? You should try a sample of Klair's Vitamin Drops! They're 5% and they don't irritate my skin at all. I have combination and sensitive skin so I have to be careful with what I use~


Very good vit C serum. But store it in the fridge and in a dark place as the vit C gets quickly oxidized!


I have been very pleased with this serum. It's almost like a twofer for me. On time crunch days this is my Vitamin C serum and my hyaluronic acid serum. I usually use a dedicated hyaluronic product but this serum is loaded with it so killing two birds with one stone with this one. I am just finishing up my first bottle and I find that it has gotten pretty sticky. I don't remember it being this sticky when I first started using it. I already have a couple bottles waiting as spares. But as far as performance, it's a... Read more


As a relative newbie trying to figure out my skin needs, I started with the klairs freshly juiced serum to avoid any more skin woes from my already sensitive skin. While I like that because it doesn’t irritate my skin at all, I tried a sample of the PURITO vitamin c serum and was really impressed with the overnight results after just one usage. It did feel strong to me and it did irritate my skin a little. It made it feel warm even though it didn’t get red but not enough to make me want to wash it off.... Read more


Loved my first bottle of this and just got 2nd one! First initial result for me was that my skin felt firmer and thicker as well as "glowy"...I used more sporatically with first bottle so now with second Im using every other night to see how far the pigmentation on some old acne scars and sunspots can be lifted! Will keep updated!


BTW - this works really well on pigmentation. I have noticed a significant change to my skin since using this product. My pigmentation comes from too much sun in past years and pregnancy. This summer I have not seen the usually discoloration. This has been a great product to add to my skin routine!


update after 2 months, and 3x a week usage of this Purito C Serum. my scars have lightened. also note, this doesnt sting or burn my skin. I really like that it dries down ans absorbs fast. so i dont have to wait to apply the next layer, which is the Purito fermentation w niacinamide essence.. I like this better than the Tiam vit c.