Love the effects of vitamin C but having a difficult time finding a vitamin C serum that is well-formulated, properly packaged, and affordable? PURITO Pure Vitamin C Serum may be the serum you’re looking for. Formulated with 99% natural ingredients, this 10% vitamin C (ascorbic acid) serum is a skincare powerhouse for fighting dark spots, PIH (dark acne scars), dark circles, fine lines, dryness, enlarged pores, and loss of firmness. Vitamin C is a powerful antioxidant that brightens skin tone and neutralizes the damage free radicals wreak on our skin. If you’re concerned about photodamage, a vitamin C serum is a must. This potent serum also contains 84% hyaluronic acid for instant skin hydration and plumping, as well as hydrolyzed collaged, niacinamide, peptides, red ginseng, and a white flower complex in one superpowered anti-aging product.


Safe for all skin types, including oily and acne-prone skin, the PURITO Pure Vitamin C Serum is 10-free of chemicals including parabens, alcohol, surfactants, and artificial dyes and fragrance. PURITO is also cruelty-free.

Why vitamin C? It’s an anti-aging powerhouse! If you’re looking to prevent or reverse aging and photodamage, you need vitamin C in your life. Read all about the benefits of vitamin C and what you need to look for in a properly formulated and packaged vitamin C serum here.


If PURITO Pure Vitamin C Serum can have this impact on an apple, imagine what it can do for your skin!


purito vitamin C serum apple

After cleansing, apply two pumps onto the face. Focus on areas of concern like dark spots, PIH, and fine lines. Pat in to enhance absorption.


For best results, keep out of sunlight and heat. Oxidation (turning an amber color) of a vitamin C serum is normal.

Sodium Hyaluronate liquid (84%), Ascorbic Acid(10%), 1,2-Hexanediol, Niacinamide, Arginine, Human Oligopeptide-1, Hydrolyzed Collagen, Nelumbium Speciosum Flower Extact, Magnolia Liliflora Bud Extact, Lilium Tigrinum Extract, Paeonia Albiflora Root Extract, Tuber Magnatum Extract, Pyrus Malus (Apple) Fruit Extract, Red Ginseng Extract, Sodium Polyacrylate, Adenosine, Disodium EDTA

Deriving its name from the English word “purity” and the Chinese character for “soil” (土), PURITO wants to be open and transparent about what its customers are putting on their skin. To that end, they utilize pure and natural ingredients derived from the earth, ensuring that their ingredients are EWG Green (safe) and toxin/chemical-free whenever possible. Aware of the “green-washing” going on in the beauty industry, PURITO aims to be open and honest with its customers, providing products that are truly natural and safe, even for a child’s skin. One example is their use of purified water instead of extract water, which can sometimes irritate sensitive skin types.


PURITO also doesn’t believe that fancy packaging or expensive marketing or spokesmodels are indicative of a great skincare product, so they spend their money on the formulation and ingredients, not “appearance.” They strive to use eco-friendly packaging, they never test on animals, and they believe in making great skincare affordable so everyone can use it.

customer comments

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Unfortunately this product don't work for me.
Using it, my skin becomes inflamed and irritated even if i use a tiny tiny amount on a cotton pad.
Before buying a Purito's product I will definitely try a sample :(
I' have a normal/combination skintype during cold seasons

(sorry for my english)

Very good vit C serum. But store it in the fridge and in a dark place as the vit C gets quickly oxidized!

My boyfriend used a pump of this on his face and his face turned tomato red and he described a burning sensation. He washed it off but the redness didn’t subside for several hours. Later, I used a tiny pin-head sized drop mixed with one pump of cosrx snail mucin and my skin tingled but looked fine. After a few days of applying such small doses I upped the dose to two tiny, pin-head sized drops mixed with a pump of cosrx snail mucin and it made my face sting and turn bright sunburn red. I washed it off with... Read more

I have been very pleased with this serum. It's almost like a twofer for me. On time crunch days this is my Vitamin C serum and my hyaluronic acid serum. I usually use a dedicated hyaluronic product but this serum is loaded with it so killing two birds with one stone with this one. I am just finishing up my first bottle and I find that it has gotten pretty sticky. I don't remember it being this sticky when I first started using it. I already have a couple bottles waiting as spares. But as far as performance, it's a... Read more

As a relative newbie trying to figure out my skin needs, I started with the klairs freshly juiced serum to avoid any more skin woes from my already sensitive skin. While I like that because it doesn’t irritate my skin at all, I tried a sample of the PURITO vitamin c serum and was really impressed with the overnight results after just one usage. It did feel strong to me and it did irritate my skin a little. It made it feel warm even though it didn’t get red but not enough to make me want to wash it off.... Read more

I just purchased a 2nd bottle of this (for my sister), because so far it works for my skin. I have been using this for 1 month now. I have tzone oily/ dry on cheeks & smile line area. My concern is aging and loss of collagen, dull skin. Initially, I experienced some purging (when I used it every other day, & now my skin is accepting it, with every 2 days of usage. Thats how I know it works for me. In combination of many other products I have been using religiously...( 5 step & 7 step kbeauty regime)... Read more

update after 2 months, and 3x a week usage of this Purito C Serum. my scars have lightened. also note, this doesnt sting or burn my skin. I really like that it dries down ans absorbs fast. so i dont have to wait to apply the next layer, which is the Purito fermentation w niacinamide essence.. I like this better than the Tiam vit c.

Loved my first bottle of this and just got 2nd one! First initial result for me was that my skin felt firmer and thicker as well as "glowy"...I used more sporatically with first bottle so now with second Im using every other night to see how far the pigmentation on some old acne scars and sunspots can be lifted! Will keep updated!

Who knew a serum could be so awesome!? This one totally fits the bill. Powerful and my skin loves it! Mature, dull, and dry? Not when using this stuff.  I can’t wait to see how it works on my pigmentation over the next couple of weeks. I’ll let you know. ;)

BTW - this works really well on pigmentation. I have noticed a significant change to my skin since using this product. My pigmentation comes from too much sun in past years and pregnancy. This summer I have not seen the usually discoloration. This has been a great product to add to my skin routine!