• Sorry, this product is available only for international customers at this time. Shop USA products

About the product

What Is It:

If an apple a day keeps the doctor away, PURITO Sea Buckthorn Vital 70 Cream’s vitamin C-rich face cream may help keep those dark spots at bay! Formulated with 70% sea buckthorn extract, rich in 2,000 mg of vitamin C, this cream is a light, hydrating moisturizer that helps brighten skin tone and lighten dark acne scars. Vitamin C is also a powerful antioxidant that helps protect skin from the free radical damage caused by pollution and UV rays. Sea buckthorn extract is also a veritable alphabet soup of vitamins: A for lifting, B for soothing, D for immunity, E for protection, K for anti-aging, and P for antibacterial properties. All the ingredients in this powerful cream is rated EWG 1 or 2 green (safe), and as with all PURITO products, this cream is cruelty-free, preservative-free, 20-free of harmful ingredients, and 26-free of potential allergens.

Our insight:

For a superpowered vitamin C cocktail, mix PURITO Pure Vitamin C Serum with a dollop of Sea Buckthorn Vital 70 Cream and apply to face.
Why is vitamin C so important to your skincare routine? See all the benefits vitamin C can give you here.
Antioxidants like vitamin C are vital to protecting your skin from free radical damage, one of the key causes of premature aging. See what you can do to minimize free radical damage from pollution here.

How to use:

At the last step in your skincare routine, apply cream all over face and neck. For special care, use a larger amount of product at night. Can also be used on the body. Because there are no preservatives in this cream, for best results, store in the refrigerator and use as soon as possible.


Hippophae Rhamnoides Fruit Extract (70%), Methlypropanediol, Glycerin, Cetyl Ethylhexanoate, Macadamia Ternifolia Seed Oil, Niacinamide, Polyglyceryl-3 Methyglucose Distearate, Cetearyl Alcohol, Phenyl Trimethicone, Portulaca Oleracea Extract, Citrus Unshiu Extract, Sodium Hyaluronate, Butylene Glycol, Adenosine, Panthenol, Citrus Aurantium Dulcis (Orange) Peel Oil, Sorbitan Stearate, Glyceryl Stearate SE, Methyl Methacrylate Crosspolymer, 1,2- Hexanedoil, Carbomer, Arginine, Ammonium Acryloyldimethyltaurate/VP Copolymer, Caprylyl Glycol, Ethylhexylglycerin, Disodium EDTA

Brand info:

Deriving its name from the English word “purity” and the Chinese character for “soil” (土), PURITO wants to be open and transparent about what its customers are putting on their skin. To that end, they utilize pure and natural ingredients derived from the earth, ensuring that their ingredients are EWG Green (safe) and toxin/chemical-free whenever possible. Aware of the “green-washing” going on in the beauty industry, PURITO aims to be open and honest with its customers, providing products that are truly natural and safe, even for a child’s skin. One example is their use of purified water instead of extract water, which can sometimes irritate sensitive skin types.
PURITO also doesn’t believe that fancy packaging or expensive marketing or spokesmodels are indicative of a great skincare product, so they spend their money on the formulation and ingredients, not “appearance.” They strive to use eco-friendly packaging, they never test on animals, and they believe in making great skincare affordable so everyone can use it.

Reviews & Comments 8


I use this with the vitamin C serum. I used to have a bunch of tiny acne bumps(?) on my face, and this product (along with the serum) actually healed it!!

btw I love the sweet orange scent!!


WOAH! I cannot believe all of these reviews didn't START with the scent of this moisturizer because it smells like a pool of oranges. It's that strong right on, but I have noticed that it doesn't last or stick around with you throughout the day/night. I enjoy it, I don't know that it is something I would purchase again (though it's quite affordable) but my intention was a night cream based on the brightening formula and moisturizing effects. Not bad--but not worthy of huge reviews.


I have so many creams, lotions, emulsions from beautytap on rotation, but I keep reaching for this as my final layer, day OR night, as we are in the colder days now. It gently seals in all my layers of toners, essences and serums. Application is effortless - it glides easily over my skin and when I wake up, after I wash my face, my face is bright and plump! For 2.5 weeks, I started to dab a little of this over my mosquitoe scars on body from the summer. For the record, I have normal, oily and... Read more


I’ve got sensitive skin that leans towards the drier side and it’s loving this cream! I use it overnight and I wake up with a noticeable brightening effect. I only need to use a little bit of the cream for my whole face too which makes this a bargain!


Didn't work on my sensitive, oily-combo skin but worked WONDERS on my partner's dry, virtually untouched skin. It was the first skincare product (other than sunscreen) I persuaded him to use, and he woke up after the first use with baby-soft, visibly less dry skin. He couldn't stop touching his face! On me, it made my forehead go out in little red bumps, but I also use a ton of actives and another Vit C-heavy product so maybe it was just too much. For dry skin and/or those looking for a low-maintenance routine, this may be a really solid bet.... Read more


ETA description: cream is light in texture, not very liquidy; goes on skin like a gel and doesnt' start to sink in right away so takes ~1 minute to fully absorb. Somewhat moisturizing but more of a treatment and skin-refinishing product than a dedicated moisturizer.


I’ve had several samples now and am waiting to finish off products I already have so that I can purchase this. I have pretty oily skin and this is on the thicker side for my taste, so I preferred using my samples at night. Combined with the Purito vitamin c serum it is a LOT for my sensitive skin but the immediate next morning glow was nice! I think I will have to work up to using a vitamin C serum in combination with it. But I’m a weakling who uses the Kalina freshly juiced right now, so the Purito... Read more


I am absolutely loving this cream. I just finished my first tube and have already got my daughter using it. It is like a gel-cream kinda and I love the smell. I like to apply it last after my gazillion layers and then apply my sunscreen in the mornings and a sleeping mask at night. I keep it in the fridge with my other purito products and it is so nice and refreshing.


I am absolutely LOVING this! I bought it after reading Sheryll's post about it and I am so glad I did. The glow that I wake up with is UNREAL. I find it a little too heavy for me for daytime use but it is a great overnight cream for me. I like the citrus scent and really appreciate that a little bit goes a long way.

Related Article


May 01, 2018

This Vitamin C-Rich Cream Gave Me a Mega-Watt Glow From the First Time I Used It

When contributing editor Sheryll told us we had to get Purito — an up-and-coming, super affordable, very natural K-beauty brand — into our shop, we listened.