About the product

What Is It:

Sulwhasoo combines the antioxidant properties of plum blossom with components from five germinated fruits and seeds to leave your skin with a bright glow and fresh look. The antioxidant energy found in the buds of plum blossoms help care for signs of skin-aging and keep your skin feeling rejuvenated. The Sulwhasoo Bloomstay Vitalizing Serum helps bring out a healthy, translucent glow with its richly nourishing texture that leaves a smooth, never sticky, and lightweight finish. This hearty serum spreads evenly, giving your skin a soft smooth finish.

Our insight:

Use together with the Sulwhasoo Bloomstay Vitalizing Water and Vitalizing Cream to get the most out of this luxury collection.

How to use:

After cleansing and applying toner and/or essence, apply a moderate amount of the serum all over the face and neck. Pat gently in with finger tips and press the serum into skin with the palms of your hands for maximum absorption.


Sulwhasoo Bloomstay Vitalizing Serum 50ml Water, Butylene Glycol , Glycerin , Glycereth-26 , Alcohol , Cyclopentasiloxane , Cyclohexasiloxane , Niacinamide , 1,2-Hexanediol , Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer , Bis-PEG-18 Methyl Ether Dimethyl Silane , Avena Sativa (Oat) Kernel Extract , PEG-60 Hydrogenated Castor Oil , Xanthan Gum , PVP , Propanediol , Dimethiconol , Acrylates/C10-30 Alkyl Acrylate Crosspolymer , Tromethamine , Sodium Polyacrylate , Flavor, Methoxy PEG-114/Polyepsilon Caprolactone , Disodium EDTA , Adenosine , Phenoxyethanol , Sorbitan Isostearate , Polysorbate 60 , Citrus Junos Fruit Extract , Honey , Lilium Candidum Bulb Extract , Paeonia Lactiflora Extract , Nelumbium Speciosum Flower Extract , Polygonatum Odoratum Rhizome Extract , Rehmannia Chinensis Root Extract , Ethylhexylglycerin , Glycyrrhiza Uralensis (Licorice) Root Extract , Linalool , Pinus Koraiensis Seed Extract , Sesamum Indicum (Sesame) Seed Extract , Prunus Mume Fruit Extract , Rosa Multiflora Fruit Extract , Chaenomeles Sinensis Fruit Extract , Theobroma Cacao (Cocoa) Extract , Dextrin, Beta-Glucan , Poncirus Trifoliata Fruit Extract , Limonene , Geraniol , Benzyl Benzoate , Prunus Mume Flower Extract, Citronellol , Potassium Hydroxide , Acetic Acid, BHT

Brand info:

This prestige beauty brand, focused on hanbang ingredients indigenous to Korea, is as highly respected in its native land as it is abroad. Proof? Locals say its Ginseng Cream is something you’d gift to a potential mother-in-law. In its earliest iteration, that ginseng cream was what launched Sulwhasoo over 50 years ago. While helping his mother’s camellia oil business, Sulwhasoo founder Suh Sung-whan came to appreciate the power of traditional Korean herbs. Working with Kyunghee University of Oriental Medicine to blend traditional Korean medicinal herbs and methods with science-backed research, Suh founded the company that would become Sulwhasoo in 1966. All of Sulwhasoo’s ingredients are meticulously cultivated in AmorePacific’s herb farm, from the saponin-rich ginseng to white lily to East Indian lotus. Its signature formula of jaumdan, which consists of five potent herbs, targets the body’s Yin energy to fight dryness, dark spots, and inflammation. In 2004, Sulwhasoo became a best seller in Hong Kong, and in 2010, the prestige skincare line made its North American debut at Bergdorf Goodman.

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