About the product
Sulwhasoo combines the antioxidant properties of plum blossom with components from five germinated fruits and seeds to leave your skin with a bright glow and fresh look. The antioxidant energy found in the buds of plum blossoms help care for signs of skin-aging and keep your skin feeling rejuvenated. The Sulwhasoo Bloomstay Vitalizing Serum helps bring out a healthy, translucent glow with its richly nourishing texture that leaves a smooth, never sticky, and lightweight finish. This hearty serum spreads evenly, giving your skin a soft smooth finish.
After cleansing and applying toner and/or essence, apply a moderate amount of the serum all over the face and neck. Pat gently in with finger tips and press the serum into skin with the palms of your hands for maximum absorption.
This prestige beauty brand, focused on hanbang ingredients indigenous to Korea, is as highly respected in its native land as it is abroad. Proof? Locals say its Ginseng Cream is something you’d gift to a potential mother-in-law. In its earliest iteration, that ginseng cream was what launched Sulwhasoo over 50 years ago. While helping his mother’s camellia oil business, Sulwhasoo founder Suh Sung-whan came to appreciate the power of traditional Korean herbs. Working with Kyunghee University of Oriental Medicine to blend traditional Korean medicinal herbs and methods with science-backed research, Suh founded the company that would become Sulwhasoo in 1966. All of Sulwhasoo’s ingredients are meticulously cultivated in AmorePacific’s herb farm, from the saponin-rich ginseng to white lily to East Indian lotus. Its signature formula of jaumdan, which consists of five potent herbs, targets the body’s Yin energy to fight dryness, dark spots, and inflammation. In 2004, Sulwhasoo became a best seller in Hong Kong, and in 2010, the prestige skincare line made its North American debut at Bergdorf Goodman.