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About the product

What Is It:

Do you love Sulwhasoo’s famous First Care Activating Serum like all the top influencers and skincare experts? Here’s something extra special: the Sulwhasoo First Care Activating Serum EX Plum Blossom! Do not miss this very special limited edition version of Sulwhasoo’s First Care Activating Serum infused with precious white plum blossom extracts!
There’s a reason this boosting serum is this prestige skincare line’s bestselling product. Meant to be used immediately after cleansing, before any other product, this boosting serum immediately hydrates and treats skin, prepping it to better absorb and enhancing the effects of following treatments. With a lightweight but substantial texture, the formula is rich in Korean hanbang ingredients, including milkvetch to promote circulation, dwarf lilyturf and licorice extracts to enhance the synergy among the formula’s many herbal extracts, and green tea extract to brighten, fight free radicals, and soothe.
In order to balance and harmonize the skin, Sulwhasoo utilizes its JAUM Balancing Complex™. This complex was born after countless trial-and-error formulas. From over three thousand Korean herbal ingredients found in ancient studies, just five precious herbs were carefully selected to formulate the JAUM Balancing Complex™. It takes eighteen hours of pure dedication and expertise to make each batch. This perfected formula is now 180% more concentrated than ever before, bringing you even more stunning results than expected. The First Care Activating Serum EX restores the glowing radiance that the aging process robs from your skin. Fine lines are plumped and filled in, dry skin is rejuvenated and nourished, and balance is restored with this delicate combination of precious herbs and botanical extracts. Your skin will be firmer and healthier than ever before once you unlock the power of Sulwhasoo’s First Care Activating Serum EX Plum Blossom for yourself!
This is a very exclusive limited edition item that we may not see ever again— don’t hesitate, get yours now! Once our stocks are depleted, this highly-requested product won’t be re-stocked!

Our insight:

Need yet another glowing recommendation for glowing skin?
Here’s what skincare blogger Jude Chao from Fifty Shades of Snail had to say about this special serum:

What my skin gained from the First Care Activating Serum EX (and then lost when I cut it from my routine, and then regained when I welcomed the product back into my life) was a youthful radiance that I don’t think I’ve had since I was seventeen.

How to use:

Pump the First Care Activating Serum 2-3 times, and apply to thoroughly cleansed skin. Help skin absorb the serum by gently massaging cheeks in circular motion with your fingers.
For an extra treat, use your middle and ring fingers to massage smile lines and around the nose, avoiding the eye area. Next, use all fingers to smooth out the forehead; follow by massaging upward, starting from the mouth area and following the jaw line up to the temples.


Water, Butylene Glycol, Alcohol, Glycerin, Betaine, PEG/PPG-17/6 Copolymer , Glyceryl Polymethacrylate, Ophiopogon Japonicus Root Extract, Phenoxyethanol, Bis-PEG-18 Methyl Ether Dimethyl Silane, PEG-60 Hydrogenated Castor Oil, Carbomer, Tromethamine, Honey, Glycyrrhiza Uralensis (Licorice) Root Extract, Juglans Regia (Walnut) Seed Extract , Dextrin, Theobroma Cacao (Cocoa) Extract, Scent (Plum Blossom 700ppm), Nelumbium Speciosum Flower Extract, Polygonatum Odoratum Rhizome Extract, Rehmannia Chinensis Root Extract , Xanthan Gum, Paeonia Lactiflora Extract, Lilium Candidum Bulb Extract, Ethylhexylglycerin, Portulaca Oleracea Extract, Camellia Sinensis Leaf Extract , Disodium EDTA, Phenyl Trimethicone, Carrageenan, Biosaccharide Gum-1, Ziziphus Jujuba Fruit Extract, Natto Gum, Propylene Glycol, Chlorphenesin, Hydrogenated Lecithin, BHT, Sodium Dehydroacetate, Potassium Sorbate, Citric Acid, Sorbic Acid, Tocopherol

Brand info:

This prestige beauty brand, focused on hanbang ingredients indigenous to Korea, is as highly respected in its native land as it is abroad. Proof? Locals say its Ginseng Cream is something you’d gift to a potential mother-in-law. In its earliest iteration, that ginseng cream was what launched Sulwhasoo over 50 years ago. While helping his mother’s camellia oil business, Sulwhasoo founder Suh Sung-whan came to appreciate the power of traditional Korean herbs. Working with Kyunghee University of Oriental Medicine to blend traditional Korean medicinal herbs and methods with science-backed research, Suh founded the company that would become Sulwhasoo in 1966. All of Sulwhasoo’s ingredients are meticulously cultivated in AmorePacific’s herb farm, from the saponin-rich ginseng to white lily to East Indian lotus. Its signature formula of jaumdan, which consists of five potent herbs, targets the body’s Yin energy to fight dryness, dark spots, and inflammation. In 2004, Sulwhasoo became a best seller in Hong Kong, and in 2010, the prestige skincare line made its North American debut at Bergdorf Goodman.

Reviews & Comments 4


oh my goodness. I LOVE this stuff. I got my order for this back in May but only started using it earlier this week (second week of July), since I had to finish my previous serum before starting this. But WOW is it good! It's only been a few days and I don't know how, but there is a noticeable difference in my skin. It has improved my skin's radiance and evenness so much, typically my skin is really dull but this (especially paired with Sulwhasoo's Overnight Vitalizing Mask EX) makes my complexion seriously glow. I've never had that before.... Read more


Will this be restocked?


Hi :)
it's limited edition, I think it's hard to be restocked
How about Sulwhosoo Bloomstay Vitalizing Serum? It's Sulwhosoo the newest line
Sulwhosoo Bloomstay Vitalizing Serum is very similar ingredients compare to this product!


I’m curious to know how this compares to the original!


So excited for this! Will you all be stocking the rest of the plum blossom line?