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About the product

What Is It:

Get the flawless look of a real-life Instagram filter with Swanicoco Blur Primer Matte. Featuring aloysia triphylla and citrus junos fruit extracts to balance skin’s moisture levels while maintaining a healthy skin barrier, this mattifying primer locks on to sebum, preventing it from breaking through your makeup. Meanwhile, green tea and centella asiatica soothe skin, calm redness, and tighten pores. The result? You’ll have people wondering how they can turn up the beauty filter on their real-life face, too!
※ Real Tip from Swanicoco※ Q : This primer is caking up and it looks like it’s showing my dead skin cells more. Is this normal? A : You need to use the primer on the spot where there’re visible pores, where there’s a lot of sebum. Get about 2mm of primer, and apply it with gentle massaging, as you’re actually filling the pores with the product. Pat the spot with makeup sponge to absorb it well.

How to use:

After your skincare routine and sunscreen, spread a thin layer of the primer on your face or where pores are enlarged. Use a light touch–less is definitely more!


Cyclopentasiloxane, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer , Isononyl Isononanoate , Silica, Mica, Dimethicone Crosspolymer , Isododecane , Polymethyl Methacrylate , Cyclohexasiloxane , Tocopheryl Acetate , Caprylyl Glycol, Aluminum Hydroxide , Hexylene Glycol , Stearic Acid, Hydrogen Dimethicone, Triethoxycaprylylsilane, Centella Asiatica Extract , Morus Alba Bark Extract , Camellia Sinensis Leaf Extract , Lippia Citriodora Leaf Extract , Citrus Junos Fruit Extract , Glycerin, 1,2-Hexanediol , Butylene Glycol, Fragrance, Phenoxyethanol, Titanium Dioxide , Yellow Oxide of Iron(CI 77492), Red Oxide of Iron(CI 77491), Black Oxide of Iron(CI 77499)

Brand info:

Beauty brands that claim to be nature-based are a dime a dozen in South Korea, but Swanicoco takes that claim seriously. With the commitment to ensuring that each Swanicoco product consists of 90% to 100% natural ingredients, Swanicoco has risen to the top of Rankey.com’s list of natural cosmetics in Korea. And it’s no wonder. Beloved for their standout products like the Bitamin C line, the Centella Asiatica Salve (an editor favorite), and PHA 10% Coco Soft Peeling Cream, Swanicoco is on a mission to disprove the notion that natural ingredients are less effective. Swanicoco harnesses Korea’s high-tech biotechnology to provide products with not just time-honored botanical ingredients but those that are science-based, ranging from epidermal growth factors to snail mucin to fermented ingredients. Originally founded in 2000 by Seong Chunseon as a way to treat her family’s sensitive skin, Swanicoco soon expanded to a business after Seong started getting rave reviews of her naturally fermented soaps from her neighbors. Today, Swanicoco boasts a collection of over 150 products, ranging from skincare and color cosmetics to hair and body care and, of course, Seong’s fermented soaps (now offered in nine varieties). There are 28 Swanicoco retail locations throughout Korea as well as a robust online presence. A favorite of insiders in the beauty community, Swanicoco continues to operate in the spirit of its founder, making each product as if it were for their own family.

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