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Skincare for Your 30’s to 50’s

30s to 50s skincare

Welcome to K-Beauty: Korean Skincare for Your 30’s to 50’s


It’s never too late to start taking care of your skin, and any age is a good age to start. So if you’re in your mid-thirties and even if you’re close to your fifties and not sure whether K-beauty can do anything for you, don’t worry: it can! Let our guide to Korean skincare for the 35-50 crowd get you started on a journey back to the fresh and radiant skin of your dreams.



It’s common knowledge that daily sunscreen use will prevent most of the visible signs of skin aging, but what if you haven’t started until now and are already showing signs of aging? Totally okay too, since it turns out that not only can sunscreen prevent further visible skin aging, but may also help reverse existing signs of skin aging!


So what are you waiting for? Choose one of K-beauty’s peerlessly light and white cast-free sunscreens and get protected. Our favorite sunscreens are the same for any age. Here they are:


+ Normal skin: Try A’Pieu Pure Block Natural Sun Cream, a light, smooth cream that dries totally clear with a soft satin finish.

+ Oily skin: Try A’Pieu Pure Block Aqua Sun Gel, the even more lightweight and watery sister to the Natural Sun Cream.

+ Dry or sensitive skin: Try COSRX Aloe Soothing Sun Cream, which provides intensive moisture and extra calming properties. Or, if you’d like a little more luxury, go for Blanc & Eclare Serein Essential Sun Cream, a richly nourishing sunscreen that leaves a veil of moisture over skin.

A’Pieu Pure Block Natural Sun CreamA’Pieu Pure Block Aqua Sun GelCOSRX Aloe Soothing Sun CreamBlanc & Eclare Serein Essential Sun Cream

(Or shop our full selection of sunscreens here!)



Skin at any age needs gentle but thorough cleansing to clear pores and prepare skin for further skincare steps without stripping away natural moisture. Cleansing is especially important when you’re hoping to fight the signs of skin aging. You need a clean canvas to make the best use of anti-aging serums, but you can’t sacrifice your moisture barrier unless you’re willing to put up with increased sensitivity, dehydration, fine lines, and a general loss of radiance.


30s skincare

+ Cleansing oil: Try Sulwhasoo Gentle Cleansing Oil EX to dissolve makeup and sunscreen while treating skin to the revitalizing effects of Sulwhasoo’s traditional Korean herbal extracts.

+ Foaming cleanser: Try the legendary Sulwhasoo Snowise EX Cleansing Foam. The luxurious lather and divine scent of this herb-infused cleanser turn gentle cleansing into a daily indulgence.

Sulwhasoo Gentle Cleansing Oil EXSulwhasoo Snowise EX Cleansing Foam

(Or shop our full selection of cleansers here!)



From our thirties onwards, skin needs extra help to stay smooth and firm. Product of collagen and natural moisturizing factors decreases, leading to a gradual loss of elasticity and resilience. Luckily, Korean beauty brands are well equipped to bring back the bounce with ingredients both traditionally tested and scientifically proven.


+ Vitamin C serum: Once a day, use Tia’m My Signature C Source, a vitamin C serum expertly formulated for maximum brightening, firming, and line-reducing results.

+ Ginseng serum: Try Sulwhasoo Capsulized Ginseng Fortifying Serum twice a day. Korean skincare excels at harnessing the revitalizing properties of traditionally recognized ingredients, and this serum is the best of the best. Ginseng extracts and concentrated ginsenosides—the active compounds in ginseng—dramatically increase skin’s elasticity.

Tia’m My Signature C SourceSulwhasoo Capsulized Ginseng Fortifying Serum

(Want a more targeted treatment? Shop our full selection of essences and serums here!)



As we age and our skin begins to lose the ability to hold moisture, creams become critical for replacing hydration and locking it in. Perfect for layering over a multi-step routine, these creams help preserve skin’s health no matter what age you are.


+ Normal skin: Try Swanicoco Ultra Elastic Vital Cream to maintain smooth and petal-soft skin without greasiness or shine.

+ Oily skin: Try Blanc & Eclare Serein Moisturizing Cream, a weightless and fast-absorbing moisturizer that delivers refreshing hydration with a near-matte finish.

+ Dry skin: Try Blanc & Eclare Serein Nourishing Night Cream, the more deeply moisturizing and barrier-repairing sister to the Serein Moisturizing Cream.

Swanicoco Ultra Elastic Vital CreamBlanc & Eclare Serein Moisturizing CreamBlanc & Eclare Serein Nourishing Night Cream

(Or shop our full selection of moisturizers here!)

 Eye Cream


The eye area is one of the first places to show aging. Thinner and dryer than the rest of the face, and more subject to rubbing and pulling on a daily basis, eyelids need extra love to stay firm and line-free. Supplement your daily skincare routine with an eye cream for best results.


+ Try Su:m37 Secret Repair Concentrated Eye Cream. Packed with Su:m37’s proprietary blend of fermented Korean herbs, this buttery, luxe eye cream fills in fine lines immediately while repairing damage over time.

Su:m37 Secret Repair Concentrated Eye Cream

(Or shop our full selection of eye treatments here!)


If you’ve come this far, you’re well on your way to recapturing (and maintaining!) the fresh and youthful skin you fear you’ve lost. But don’t stop now! Check out our recommended reading to figure out your next steps and best picks.


Guide to skincare in your 30s

+ Guide to skincare in your 40s

Intro to double cleansing

Acids and actives 101


And, of course, feel free to explore our editorial section for more tips, tricks, reviews, and how-tos.


Now go forth and get that glow!