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Beautytap at South Coast Plaza

Hey Southern California!


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First, we tested the waters at Westfield Century City with our first ever pop-up.

Then we opened a pop-up in Dallas, Texas.

Now, we’re super excited to launch our first-ever brick-and-mortar boutique  in the most prestigious shopping center in the United States:

South Coast Plaza

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Beautytap has the honor of being the first K-beauty store at the nation’s most coveted shopping center.

Now everything you love about K-beauty and Beautytap is now available for you to see, feel, smell, and experience IRL.

The Brands

We’re starting off with over 30 brands:


* Holy grail K-beauty brands like COSRX, Peripera, and Su:m37

* Classic K-beauty must-haves like Hera, The History of Whoo, and Missha

* Hard-to-find cult faves like Papa Recipe, JayJun, Earth’s Recipe, Leaders, and Huxley

* Super exciting new brands like seaNtree, Wonjin Effect, Keep Cool, and Dr.Gloderm     



The VIPs


For our grand opening, mingle with K-pop star and fashion icon Jessica Jung,

as well as popular influencers like heyitsfeii, foodwithsoy, and more!


Come witness our historic ribbon cutting ceremony with Beautytap’s CEO James Sun

and congressional candidate Young Kim, the first ever Korean American Republican woman elected to California’s State Assembly. 



The Freebies!


Join in on the fun because the first 50 customers will get an exclusive scratch card for:

a FREE sheet mask,

$10 store credit,

$50 store credit,

$100 store credit, or

a Sugarfina x Beautytap candy set


(We’ll be giving out scratch cards to the first 50 customers on Sunday, September 16 as well, so bring your friends!)


We’ll also be holding all sorts of fun skincare and makeup activations with influencers and experts

so keep checking back here for news and announcements.



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When & Where:

Grand opening Saturday, September 15, 2018 at 10 am

Store #1055 (Level 1, next to Gap Kids)

South Coast Plaza

3333 Bristol St., Costa Mesa, CA 92626



Come meet Jessica Jung LIVE at Beautytap’s Grand Opening!


K-pop icon and style influencer Jessica Jung is back,

and she’ll be holding an exclusive meet and greet at the Beautytap boutique on Saturday, September 15, 2018.

Only 100 lucky people will get to meet Jessica! Find out details here.




What: Meet & Greet with Jessica Jung
When: September 15, 2018 at 1 pm—2:30 pm
Where: Beautytap at South Coast Plaza (Store #1055, Level 1 below Din Tai Fung)



Talk beauty with heyitsfeiii, Kim Thai, and Fiddy Snails!


South coast plaza influencers


Meet Fei Yang of heyitsfeiii, beauty and lifestyle YouTuber Kim Thai and Jude Chao of Fifty Shades of Snail

at our first influencer meet & greet.

Talk skincare, makeup, and life with your fave influencers, one-on-one and in-person!

Get customized recommendations and advice from your favorite beauty gurus.


The first 200 attendees get a free Oerbeua mask!


What: Meet & Greet with heyitsfeiii, Kim Thai, and Fiddy Snails

When: Sunday, September 16, 2018 at 1 pm—3 pm


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