Search for Our Beauty PROs, Written Editorials, Featured Brands & Honest Product Reviews.

Trusted Reviews by Beauty Experts

Beautytap offers an exclusive, private community to verified beauty professionals, including FREE education with industry luminaries & opportunities to experience full-size, beauty products along with sharing your personal Expert reviews. Click here to learn more and apply.

Written by experienced journalists, check out our articles to learn about the latest news and trends and stay informed about what's happening in the beauty industry. Click here to read our latest editorial.

Our commitment to the beauty industry is rooted in our Professional Advisory Board members – internationally recognized, revered and accredited medical doctors, skincare, beauty & wellness professionals who act as a sounding board in their respective areas of expertise.

Trustworthy and diverse beauty product reviews are the new digital currency. By partnering with Beautytap, brands gain meaningful insight into the product experience through genuine product reviews by our community of verified and knowledgeable beauty PROs. Click here to connect.

How We Educate & Elevate Experts & Brands.

Learn About Beautytap

Read Our Latest Editorials

A Dermatologist-developed clean skincare and wellness brand co-created by Alicia Keys, Keys Soulcare offers serious skincare and soul-nurturing rituals for the whole body, mind, soul, and spirit.

Keys Soulcare Garners Hundreds of Product Reviews from Beautytap’s Diverse Community of Professional Beauty Experts

Read Our Expert Reviews


I’m Shelby, a professionally licensed MUA & skin care consultant. I looove finding new products that are particularly aesthetically pleasing! 
Immediately, I knew this product was for me. Packaging looks like dark purple, in a glass container. A very classy look, with a quote that I absolutely love reading: “I can start over at anytime”

I think putting some soul into skin care and beauty is SUCH an amazing idea, and important. Beauty goes deeper than the visual aspect. And I believe this product, and brand in all, have created a product that hits on spirituality, from the moon above the quote, to the smell of the balm. Woodsy, with some amber and pine, adds to a spiritual aesthetic. Nature is my spirituality, so I think I will forever be a fan of this company. 

Bamboo Charcoal, Camellia Oil and Shea Butter Are star players in this product. Bamboo charcoal is king at removing impurities. Shea butter is ultra moisturizing with amazing nourishment properties!
And our camellia oil locks in all those great benefits to ensure the skin gets the full effect of their ingredients. 

HIGHLY recommended! Use a dab of the KEYS soulcare cleansing balm on dry skin. Rub in circular motions, and see makeup and dirt melt away as the oil balm turns into a milky cleanser!

SUPER SATISFYING
BEAUTIFULLY AESTHETIC
AMAZING INGREDIENTS 5 stars<br/>**This review was created through an educational promotional event hosted between the brand and beauty experts.**

**This review was created through an educational promotional event hosted between the brand and beauty experts.**

KEYS SOULCARE Nourishing Cleansing Balm

I have fine/medium straight hair with dry ends due to bleach. I wash my hair about 3 times a week, and once a week I use the Moroccan Oil hydrating hair mask. That being said, I feel like I haven't used this product enough times and on a consistent basis to be able to tell if it was actually improving my hair texture, but I did finish the whole bottle and there wasn't much of a difference in my hair texture. This product is unique because to use it correctly, you aren't supposed to condition your hair in the shower, which is how it differs from a standard leave-in conditioner. It did leave my hair feeling pretty soft, but for me personally, I'd probably just stick to my normal hair care routine that leaves my hair feeling the same way. It may be ideal for people who would want to skip a step in their haircare routine, but I like to always have equal amounts of shampoo and conditioner lol

K18 Leave-in Molecular Repair Hair Mask

I tried the beautiful Gua sha beauty tool by SACHEU Beauty. This tool is heavy duty stainless steel and will last you forever. Using a gua sha can offer a lot of benefits in your skincare routine. It is shown to help contour your face, increase circulation, help with lymphatic drainage and decrease puffiness. This tool is used with a facial oil or moisturizer with some slip. I used it 3 times a week in my nightly skincare routine. I noticed my face had less puffiness and I looked more contoured. I am an esthetician of 8 years. I have routinely done lymphatic drainage in my facials by hand for years. The introduction of these tools into both spa and at home treatments is innovative and feels amazing. I am 38 years old and I love anything that can help me look more rested and lifted. This tool is easy to clean and the cool touch of the stainless steel is smooth and soothing. Get you one of these! <br>**This review was created through an educational promotional event hosted between the brand and beauty experts.**

SACHEU Beauty GUA SHA - STAINLESS STEEL

My lips tend to get really dry in the winter and colder months, I was very excited to have the opportunity to try the Cle Cosmetics lip care trio. This lip care trio has everything you need to get soft , hydrated and healthy lips year around. The Lip Care Trio features an exfoliating peel, a protective oil, and a nice nude gloss, all designed in one compact with a mirror. You can do this on the go or when you are at home as a part of you’re weekly beauty routine. My lips have never looked better and feel so soft. I look forward to using The Cle Cosmetics Lip Care trio more and would highly recommend this lip care trio for family, friends and clients. This is an essential trio everyone should have!

Amber M- Professional Makeup artist and skincare expert.<br/>**This review was created through an educational promotional event hosted between the brand and beauty experts.**