Posted on May 29, 2017

How to Pull Off Pink Eye Makeup Like a K-Beauty Pro

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Think pink eye is something to avoid like the plague? Not this season. Korean celebrities and beauty vloggers show that adding a pop of pink is right on-trend.



If you follow Korean beauty on social media and the vlogosphere — or even Korean pop culture in general — one thing soon becomes apparent: Pink is the new black. Actress Kim Tae Hee’s wedding makeup look featured pink eyeshadow. Lee Sung Kyung’s title character dons a monochromatic makeup look, including a pinky-peach eye color, in the popular drama Weightlifting Fairy Kim Bok-Joo. Indeed, championed by popular beauty vloggers like Pony and Saerom Min, and with practically every K-beauty makeup brand featuring pinks and peaches in their eye color collection, pink eye makeup is a trendy must-have for Korean women this season.


Baek Jin Hee in Marie Claire Korea pink eye makeup
Baek Jin Hee in Marie Claire Korea.


Surprisingly, pink and peach are versatile shades for the eye. Baek Jin Hee’s recent editorial for Marie Claire Korea offers a soft windswept option with a monochromatic peachy-pink makeup look. Choi Yujin, in her promos for CLC’s comeback song “Hobgoblin,” is proof that a slash of bright pink can be as bold and fierce as black liner. And beauty vlogger Saerom Min deftly uses a wine-tinged pink as an accent color in her Romand GRWM tutorial (watch at 31:20).


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Clockwise from top left: An ad for Etude House; Pony; Lily Collins at the Golden Globes; Choi Yujin from CLC,


It’s a trend that seems to be infiltrating the red carpet looks of Hollywood celebrities as well. At the 2017 Golden Globes, Lily Collins showed off her flawless skin with a dusty rose eye look to match her gorgeous gown, while Emma Stone kept it subtle with a soft, silvery-pink glitter eye shadow and a warm neutral pink lipstick.


Of course, pink eye makeup can be challenging. It can look cartoonish if the shade is too bright, and even the most beautiful model can look like she’s sick if you apply the color incorrectly. To make pink less challenging and more fun, take a cue from some popular Korean vloggers on how to properly wear pink and peach eye colors. You’ll be surprised at how wearable — and how pretty — pink eye makeup can be.


Pony’s Romantic Pink Eye Makeup Look


pink eye makeup pony pink shadow


If you want all eyes on you, try this mesmerizing look from famed Korean makeup artist Pony. In her tutorial titled “Girlish Pink Makeup,” Pony uses three different eye shadow shades: a shimmery peach (Innisfree Mineral Single Shadow Shimmer in No. 1), a pink with gold glitter (Innisfree Mineral Single Shadow Glitter in No. 7), and a matte purple-brown. Using her fingers, Pony applies the peach shadow all over the lid as well as along the lower lash line. She then applies the pink glitter shade on the inner half of the upper lid and the center of the lower lid. To ground all the pink, she applies the purple-brown shade to the outer third of the upper lid and accents with a brown gel liner. She pairs the eye look with light brown brows and a good amount of pink blush high on the cheekbones. (If you really want to go all-out, she suggests lightly tapping pink blush on top of your brows.)


The takeaway: Anchor your glittery pink eye shadow with a matte purple shade and brown eyeliner.



Ches’s Edgy Grapefruit Pink Eye Makeup Look


ches pink eye pink eye makeup


When you think pink, you may be picturing an electric Barbie-pink color. But there are a variety of shades of pink and peach that are completely wearable, as long as you know how to apply it. Korean YouTube beauty vlogger Ches uses golden and red shades to create a grapefruit pink eye makeup look (a mix of pink, orange, and peach) with a bit of edge.


After contouring her face, she applies a shimmery golden shade all over and then a reddish shade on the outer and inner corners of her lids. Make sure to blend well. To emphasize the resulting grapefruit pink hue, Ches accents with a burgundy eyeliner on the upper and lower lids. She finishes off the look with a coral blush high on the cheekbones and a bright pink ombré lip.


The takeaway: Mix different shades in your palette to create a custom pink or peach color.



So Young’s Femme Fatale Pink Eye Makeup Look


so young pink eye pink eye makeup


Nothing beats getting together with your girlfriends and having a fun girls’ night out. This is the time to experiment with your makeup a bit more — girls just wanna have fun, after all. Korean beauty vlogger So Young shows you in her “Reddish Pink Makeup” tutorial how to use bolder pinks to achieve a fun party look.


After a wash of rose beige shadow all over the lid, she applies a brighter pink shadow on the outer third of the upper eyelid. Add depth to the eye with a matte brown shadow on the outer edge of the lid, while a touch of light glittery pink shadow on the center of upper lids provides an eye-opening effect. Ches finishes the eye look with a bold black wing using liquid liner and fake lashes.


The takeaway: Brighter pinks work well with black winged liner.



Does pink work for your eye look? Let us know your pink eye makeup tips, tricks, and questions in the comments below.



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i love the pink eye make up it makes you look young i purchased the etude house play color eyecherry blossom to practice??

Pony and her makeup skills ? she's so gorgeous too! I wear pink eyeshadow from time to time, usually from western brands but the shade 'Glam Wine' and 'Shiny Rose' from the Etude House Personal Color Palette (Cool tone) are nice too!

I just can't pull off pink. I always seem to look better with more cool neutral tones. ?