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July 19, 2017

It-Girl Irene Kim’s Beauty Secrets (Rainbow Hair Optional!)

The world simply can’t get enough of Irene Kim, the Korean rainbow-haired model, beauty guru, television personality, and social media sensation. Everywhere she goes, she catches everyone’s eye, and it’s more than her ever-changing hair color. How Irene Kim’s beauty secrets keep her looking amazing, both inside and out.



Longtime fans of Irene Kim, the rainbow-haired trendsetter and social media darling , know that the Korean It-girl turned down a life-changing modeling contract at the age of 15 because the agency insisted that she undergo minor plastic surgery. Clearly, striving for a career built on unwavering morals was the right call. Today, Kim works with the likes of Chanel and Calvin Klein, is an Estée Lauder Global Beauty Contributor, and boasts over 930k followers (and counting) on Instagram.


It’s no wonder that just about everyone wants to follow in her footsteps. And while we can’t be exactly like her, we can certainly try. Here, we highlight some of Irene Kim’s beauty secrets (mostly in the hopes of some of her unicorn magic rubbing off on us).


irene kim's beauty secrets
Estée Lauder


Her Five-Step Skincare Routine


Being a beauty guru is bound to be rough on the skin. This is certainly the case for Kim who admits that wearing foundation for 12 to 14 hours has suffocated her skin and caused it to become quite sensitive. So how does she maintain a healthy-looking complexion?


You may be surprised to learn that she has a relatively simple skincare regimen that focuses on cleansing, toning, essence, moisturizing, and sunscreen. She also likes to bring Korean sheet masks — that you can get for around $1 at Korean road shops — with her everywhere. (She refrigerates them first for a cool, soothing treatment.)


After trying hundreds of products, some of her K-beauty picks are Banila Co. Zero “Purity” For Sensitive Skin, Skinfood Black Sugar MaskSon&Park Beauty Water, Belif The True Cream Moisturizing Bomb, and Innisfree Eco Safety Perfect Sunblock SPF 50+ PA+++.


Her Secret For Healthy Hair


irene kim's beauty secrets


Let’s be honest — who doesn’t love Irene Kim’s ever-changing hair color? Well, lucky for us, she may have revealed the big secret to her healthy locks: Face moisturizer. “I actually don’t use hair oil or conditioner,” she told Stylecaster. “I just use moisturizer. I feel like, you know, whatever you put on your face is good for your hair, right? As long as it doesn’t get too greasy. Some of the hair oils I think are too strong, and sometimes you get breakouts from them.”


Her Everyday Makeup Look


irene kim's beauty secrets


Since Kim is constantly being primped, dressed, and photographed on the job, for everyday, she prefers a more natural look. Healthy skin, mascara, and a pink, peach, or coral lip tint are her go-to’s. In fact, she loves lip tints so much, she says she tries a new one every week.


Her Favorite Estée Lauder Products



Obviously, turning to Estée Lauder’s very own Global Beauty Contributor is a good idea when it comes to advice on their products. Her top pick? The Advanced Night Repair Serum, which aims to reduce the key signs of aging with a single drop. A quick look at Kim’s youthful complexion is enough to convince anyone to lunge for this product, but if you’re still not convinced, remember that Kim’s very own mother first suggested the product to her.


The other product Kim swears by is Modern Muse, a fragrance she loves for its subtlety.


And Last But Not Least, Her Holy Grail Beauty Secret


#먹방패션 with @voguekorea coming soon! ??????? (currently wearing @chanelofficial & @gucci glasses)

A post shared by Irene Kim 아이린 (@ireneisgood) on


You may be surprised to discover that one of Irene Kim’s beauty secrets is something that we’ve all heard before: drinking lots of water. Many of us may struggle with staying hydrated, but having our fave beauty guru as a reminder definitely helps. (She likes to put lemon in hers.)


And if none of these beauty tips work for you, perhaps the most important takeaway is Kim’s advice about life:


“My mom always said, ‘If you’re happy, you’re confident, and if you’re confident, you’re beautiful,’” Kim told Time Magazine. “I’ve always just had this mindset of being positive and confident in whatever I do.”


Do you follow any of Irene Kim’s beauty secrets? Who’s your favorite It-girl?



I've never thought of using face moisturizing products on hair... Maybe I'll have to try that.