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NOW READING TrendsOnTap: We Die For These Beauty Looks of the Hottest K-Pop Summer Comebacks
August 10, 2018

TrendsOnTap: We Die For These Beauty Looks of the Hottest K-Pop Summer Comebacks

If you think this summer is sweltering, wait till you see these steamy beauty trends from the hottest Korean idols this summer. From wholly unexpected shades to the surprising new brow, expect these K-pop beauty trends to become your new jam.


When summer hits its peak, I feel like my entire Instagram feed is a beautiful collage of my friends and various celebrities at the beach and traveling overseas. Not me. I’m hiding behind my blackout curtains staying away from the 100-plus degree weather because summer to me means scorching temperatures.


But on the flip side, it also means K-pop summer comebacks! My obsession with K-pop started with the debut of Girls Generation in 2007 and has completely taken over my gym/driving playlist to the point where I almost forget to listen to other music. The summer comebacks this year have been particularly abundant, and I am absolutely not complaining at all — the songs are so much fun, the looks are vibrant, and all the groups look phenomenal in the flood of music videos in the last few months. With KCON LA going on (I’m looking at the concert lineup and crying, wishing I could go lol), I thought it would be fun to take a look at some of the beauty trends that have been popping up on the hottest K-pop idols this summer.


k-pop beauty trends


Fluffy Brows


Of all the things that catch my eye when it comes to makeup, especially Korean makeup, I almost never take note of eyebrows. I feel like for the longest time the brows were just filled in softly, made as straight as possible and pretty much the same across the board. Because that’s been the trend for so many years, I was completely surprised when I saw so many feathered brows à la Glossier. Apink definitely turned some heads with their comeback for “I’m So Sick.” They’ve been super cutesy and girly for so long, so this change in concept to a darker, more mature sound was a change well received, and their brows underwent an equally startling transformation. If you look at Na Eun and Bomi’s brows, you can see just how much more feathery they are — you can really see each individual hair.


k-pop beauty trends
Bomi of Apink


k-pop beauty trends
Na Eun of Apink


I personally love this kind of look, and I think on those mornings where you have very little time to get ready, a good brow and a few dabs of concealer can really make a huge impact in just a few minutes. On an evening where you have some extra time, go in with a product like the Etude House Tint My Brows Gel to get a base of soft color down. Then on the rushed mornings (which is basically every morning for most of us, let’s be honest), something like the A’Pieu Skinny Browcara to fluff out the hairs takes only a minute and will give your brows that definition.



Fiery Eyes


Most of the summer looks that I see both in Korea and stateside typically use a light handed eyeshadow application. I hear/read the phrase “sheer wash of color” so many times that my soul checks out of my body when it’s uttered. Not this summer! I love MAMAMOO for their personality and vocals, and anyone who has any interest in K-pop knows that BLACKPINK came back with a vengeance this summer with their single “뚜두뚜두,” which has taken up permanent residence on my running playlist. Rosé is 100% my bias, and I was definitely surprised when her first look in the MV included an orange-rusty smoked-out eye.


k-pop beauty trends



That was until I saw the MAMAMOO music video for their summer comeback “Egotistic,” and Wheein was rocking eyeshadow that was literally red.


k-pop beauty trends
Wheein of MAMAMOO



Sheer wash of color who? I love how bold these looks are and they almost remind me of the last stages of a sunset on a beach in California. The colors also reminded me of the Etude House Personal Color Palette Warm Tone Eyes that launched more recently, and the quality of the shadows has definitely taken a step up with this release. I love the variety of shades, and it’s definitely a palette that will transition really nicely into the fall. Just make sure to pair with a primer the like Etude House Proof 10 Eye Primer; you do not want to be sweating off eyeshadow or it’ll start looking like Train to Busan real quick — and Halloween is still three months away.


Full Saturation Lip Color


Of all the trends that I see every summer, K-pop girl groups and pink lip tints always seem to pop up like an inseparable couple. Gradient lips have moved beyond a trend and have long been a staple within Korea, so that’s what I was expecting when summer comeback season arrived — but I was completely wrong. Take Hyolyn, formerly of girl group Sistar, who has branched out on her own, releasing singles that have been phenomenal. In her latest release “See Sea,” she has a full on purple lip and camo crop top that has me considering adding camo to my own wardrobe. And I hate camo. But that’s just how amazing she looks.


k-pop beauty trends



Chungha, formerly of girl group I.O.I. and music reality show Produce 101 (is anyone else watching Produce 48 this season? I’m obsessed), also released a single a few weeks ago entitled “Love U,” and honestly I love her so much lol. She has a red lip turned up to full saturation in the opening sequences of her music video that I’ve watched entirely too many times, and I am so bummed that I won’t be at KCON this weekend to see her perform. It’s amazing to see someone who grew up stateside go back to Korea and make a huge name for herself. If y’all haven’t checked out her music before, do yourself a favor; it’s like the second coming of BoA. During her live performances, you can see her rocking all these trends at once with coppery orange and red eyes, red lips to match, and brows fully fanned out.


k-pop beauty trends



Vibrant Skin


Seungri has always been my bias for BIGBANG, and I was completely caught off guard when he brought Dr.Gloderm to the table. The diversity of products and the people behind the brand definitely caught my eye, and when I saw the photos from the launch event, I knew I had to get my hands on some of the products to try. I mean, come on, look at this skin. Maybe it’s because we’re the same age, but I had a serious “I must do everything in my power to look like that” moment.


k-pop beauty trends


Now let’s be honest: Vibrant, clear skin is always a trend anywhere in the world, no matter the season. However, I will say it is really awesome to see more and more men step into the beauty industry as the faces of brands and companies. If you haven’t read his interview with our K-Beauty Squad leader Anna, check it out here. So many times people ask me for advice on “men’s” skincare, and I cannot say this enough: There is no difference. Skin does not have a gender and anyone of any race, gender, or background can have any type of skin. We are all just trying to have balanced, healthy skin. The end.


Looking back on these trends, honestly this summer feels a bit like the “anti” summer as far as trends go. Dramatic eyes, full lip colors, and defined brows are often considered “fall” trends, but I think this really just goes to demonstrate that you can wear whatever looks you want regardless of what the season is — it’s all about confidence. After all, it’s just makeup and you’re going to take it off at the end of the day.


Will you be rocking any of these K-pop beauty trends? Are there are comebacks this season that y’all have been blasting in your car? Anyone going to KCON LA? If you’re gonna be there, check out the Beautytap booth! We’ll be there collab’ing with Swanicoco, so stop by and say hi!


Born in Korea and raised in Washington, Leo is another 20-something member of the K-Beauty Squad that is as committed to his love of skincare as he is to wine and cheese covered snack foods. After working as an educator and trainer in the beauty industry, he joined the team at Beautytap to continue sharing his knowledge and passion for skincare and all things chok-chok. During his free time, he’s been spotted in the wild bingeing Netflix shows, blasting K-pop while playing video games, or (much more rarely) leaving his hovel to venture forth in search of cocktails and Korean BBQ.



I love all of these artists and looks! They're making everything look so easy and greeeat! Mamamoo's styles and their looks are always on poiiiint! And I really liked Chungha's makeup look during "Love U"! Really pretty (especially when she blinked and her eye makeup would reflect the light)! :)

What a lewk.

Basically, thanks for my summer playlist leolouie. I discovered so many songs that are officially on repeat now. MAMAMOOOOO! Who knew????

oh, and #blackpinkforever

Apink's comeback had so many LEWKS. Honestly they suit the concept so well and their brows are on point!

" it’s like the second coming of BoA." PREACH I'm so glad I'm not the only one who thinks so! BoA is forever queen but she's the only soloist in recent years who has that kind of aura to her. Also I always love her looks. Her Instagram is always full of makeup inspo~

Chungha really is one of my favs right now; it was so clear from her first appearance on PD101 that she was going to be a star. I think her voice is so pretty too! She sounds very different from BoA but they both have that distinctive quality in their singing and the way they dance where you instantly know it's them and they make everything look so easy :)