From Latte Cups to Manga Masks, Haruharu Is Not Just Your Everyday Skincare
Moisturizers in latte cups? Manga on sheet masks? Haruharu takes your everyday routine to another level with great ingredients and a whole “latte” fun.
Haruharu (“every day” in Korean) is a brand that promotes honest beauty with a priority on basic skincare for everyday use. With natural and fermented formulas, Haruharu’s goal is to rewind the negative impacts of skin damage using nature’s most effective and powerful ingredients.
The brand has two main skincare lines: the Wonder line and the Maqui Berry line. The differences between the lines vary quite a bit, so I’ll do my best to explain them both.
Just looking at the packaging for this line’s creams makes my cute-loving heart squeal. THEY’RE LITERALLY LITTLE LATTE CUPS! How precious is that?! I felt a serious Etude House Bubble Tea moment from this line and was living for it — when it comes to café-inspired packaging (or anything cute, for that matter), I say the more, the merrier.
What’s more impressive, though, is their ingredient lineup; more specifically, their Honey Green formulation, which is a blend of fermented green tea and honey. Delicious sounding? Yes. Skin-loving? Even more so. Haruharu took special green tea from South Korea’s famed Boseong region and fermented it with locally grown honey. Potent antioxidant benefits paired with the antibacterial, moisturizing goodness of honey — and fermented??? Name a more iconic duo — I’ll wait.
The Wonder Honey Green Creams come in four “flavors”: Maqui Berry Anti-Oxidant (anti-aging), Repairative (repairing and revitalizing), Aqua Bomb (hydrating and moisturizing), and Brilliant (brightening). I’d recommend these formulas for those with oilier skin, as they have a more gel-like texture and dry down really quickly. I can also see these working really well if you’re in a hurry to get ready, as you wouldn’t have to wait for your moisturizer to dry down before putting on the rest of your makeup.
For my on-the-go squad, don’t worry about the bulkiness of the latte packaging. Each cream comes with a corresponding sheet mask, so you can experience the Wonder benefits without bulking up your toiletries bag.
Maqui Berry Line
This is Haruharu’s sheet mask-exclusive line featuring yet another nature-derived star ingredient, the maqui berry.
I’ll keep it real and say I had no damn clue what a maqui berry was when I started testing this line out. As it turns out, I’ve been sleeping on some seriously resilient, antioxidant-rich goodness. The maqui berry can withstand extremely dry and hot climates with little to no precipitation, meaning they have water-holding properties like you wouldn’t BELIEVE. On top of that, these impressive little guys have an antioxidant level 400 times HIGHER than any other berry. Blueberries? Never heard of them. Açaí? I don’t know her!
Oh, and did I mention that this line features a manga-inspired, kick-ass skincare heroine? Yes, you read that right: Haru is a superhero who aims to destroy any and all skincare woes. Each mask utilizes one of Haru’s superpowers to defeat the monsters that are blocking your skin’s potential — all while wearing her own sheet mask.
Am I confused? A little. Am I excited to give y’all the scoop on Haru’s range of skin-saving superpowers? OMG absolutely.
Prologue Maqui Berry Soothing Mask: Sun damage? Overheated skin? Haru cools your skin with her Cool Down Drop Kick. Additional ingredients include adenosine, niacinamide, and paprika extract.
Prologue Maqui Berry Brightening Mask: Turn up the brightness with Haru’s Radiant Press to give your skin the glow you desire. Additional ingredients include adenosine, niacinamide, and Schizandra chinensis fruit extract.
Prologue Maqui Berry Lifting Mask: Your new anti-aging BFF, Haru places her Tightening Headlock to reduce wrinkles and brighten skin. Additional ingredients include adenosine, niacinamide, and Bletilla striata root extract.
Prologue Maqui Berry Moisture Mask: Best for those with dry, itchy skin, Haru packs on the moisture with her Hydrating High-Kick. Additional ingredients include adenosine, niacinamide, and hyaluronic acid.
My personal favorite in this line is the Moisture Mask. Haru’s Hydrating High Kick did the damn thing in healing my dry patches and gave me a gorgeous glow throughout the day without looking oily. It also sat really well under makeup and didn’t slip n’ slide everywhere, even when using “hydrating” foundations.
Have you ever tried Haruharu? Which product would you be most interested in testing? Let’s chat!