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The Best Instagram Accounts for Korean Makeup Swatches

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The Best Instagram Accounts for Korean Makeup Swatches
Sheryll Donerson
Sheryll Donerson

Aug 21, 2019

Ever wonder how that eyeshadow shade or new lip tint will look on you? Well, look no further because these IG accounts take the guesswork out of Korean makeup swatches.


The thing about K-beauty is that because most of the products are made, packaged, and shipped from Korea, you’re resigned to online shop for a vast majority of your products. You can’t just stroll into a department store, an Ulta, or a Sephora and play with your products before buying them.


This is where the all-important swatch comes in. There are tons of Instagram accounts out of Korea that are dedicated to showing us ALL the makeup goodies. Want to know how that latest lip tint from Etude House looks? Or that new eyeshadow palette from Missha? Well, look no further, for I have gathered my favorite Instagram accounts focused on Korean makeup swatches for you! Let’s take a look.


korean makeup swatches
Instagram @Rimi_channel




Listen. Homegirl has swatches galore. Lip swatches, close-up eye looks, selfies, arm swatches, videos of the products in action … you really can’t get more comprehensive. But her captions are only in Korean, so you may have to do a bit of translation work if you want to see any opinions on the products that she posts.




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A post shared by 갈웜징어 (@fallwarmton) on





If you’re a fan of seeing swatches + whole makeup looks all together, this feed is going to be your jam. She posts close-up eye looks, lip swatches, as well as makeup tutorials. You can search the hashtag #gela_swatches for a super curated look at all of her swatch posts.




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Looking for road shop store swatches? (P.S. Road shop brands are the super common K-beauty brands you can find all over Korea, like Missha, Etude House, Innisfree, Peripera, Clio, etc.)


Look no further. If you’ve been wondering how those new glitter shadows from Missha look on the skin, this account is for you. There are even step-by-step pictorials so you can achieve a flawless K-beauty makeup look.




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A post shared by 앙즈 アンズ 🍑 (@angze__tiame___) on





Raemi does the most absolutely decadent lip swatches. Like no lie, I want to buy ALL THE TINTS AND GLOSSES every time she comes across my feed. My favorites photos/swatches are the action shots where she’s taken a photo as she applies the lip product. You can see both the color and texture that way! Plus, she features a lot of K-beauty brands that are under the radar. We stan.




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A post shared by 래미 / RAEMI (@raemi_lip) on





First of all, Rimi is beautiful. Second of all, her swatches are top-notch. You get a cool mix of lip swatches, arm and hand swatches, plus complete looks and videos. Her gradient lip looks are A++++++.




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A post shared by Rimi 리미 (@rimi_channel) on





Are you a fan of pink? Pink lips, pink shadows, pink glitter, pink gloss? Well, this is the account for you. Donge posts swatches and video tutorials of her actually using the makeup, so you can see how it applies instead of just how it looks. She also sometimes posts swatches of foundation and other base products, too. Also, I NEED the Innisfree Glitter Twinkle Jelly that she recently posted. NEED.




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A post shared by 💞동이💞 (@donge_cos) on



So what about you? Who do you follow on Instagram for your Korean makeup swatches? Let me know in the comments!



Sheryll Donerson
Sheryll Donerson

Sheryll Donerson got her start as a beauty writer by writing K-beauty reviews for her blog, The Wanderlust Project. These days, she's lifting heavy weights, eating tacos, drinking (too much) coffee and is 1/4 of the beauty podcast, Beauty Beyond Basics (or Triple Bees for short). You can find her on Instagram and Twitter at @sheryllrenata.



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