Beautytap at Bloomingdale’s Is Officially Open! (Check Out All the Photos)
Now one more way to get your Beautytap fix: our store-in-store at Bloomingdale’s, South Coast Plaza. Our inside look into the launch party and all the new Asian brands (hello My Beauty Diary and Sioris!) you can get your hands on.
Beautytap x Bloomingdale’s is now open! On Saturday, October 26, Beautytap launched its first Asian beauty “store-within-a-store” in Bloomingdale’s at South Coast Plaza, Costa Mesa, California. And it’s not just the 45+ Asian beauty brands, from cult faves like Whamisa and Mediheal to new soon-to-be faves like My Beauty Diary and Sioris. We’re taking the shopping experience to another level, complete with digital face analysis via smart mirror, personalized recommendations by skin concern and budget, our signature flower wall (’cause you gotta do it for the ‘gram), and much more.
The grand opening party, “K-Beauty Pop” by Beautytap and Stylecon, was a beauty lovers delight, complete with beauty activations, giveaways, a super fancy rose gold gift bag filled with $100 worth of goodies, gifts with purchase, and a day of beauty panels hosted by Melanie Bromley, co-host, Live from E!. (Even ABC News got in on the action — check out their coverage of the event here.)
Check out the recap here:
But don’t just take our word for it. Check out all the fun for yourself!
And before you leave, of course you have to take the obligatory photo for the ‘gram at our flower photo wall.