NOW READING Beautytap at Bloomingdale’s Is Officially Open! (Check Out All the Photos)
November 2, 2019

Beautytap at Bloomingdale’s Is Officially Open! (Check Out All the Photos)

Now one more way to get your Beautytap fix: our store-in-store at Bloomingdale’s, South Coast Plaza. Our inside look into the launch party and all the new Asian brands (hello My Beauty Diary and Sioris!) you can get your hands on.


 

Beautytap x Bloomingdale’s is now open! On Saturday, October 26, Beautytap launched its first Asian beauty “store-within-a-store” in Bloomingdale’s at South Coast Plaza, Costa Mesa, California. And it’s not just the 45+ Asian beauty brands, from cult faves like Whamisa and Mediheal to new soon-to-be faves like My Beauty Diary and Sioris. We’re taking the shopping experience to another level, complete with digital face analysis via smart mirror, personalized recommendations by skin concern and budget, our signature flower wall (’cause you gotta do it for the ‘gram), and much more.

 

The grand opening party, “K-Beauty Pop” by Beautytap and Stylecon, was a beauty lovers delight, complete with beauty activations, giveaways, a super fancy rose gold gift bag filled with $100 worth of goodies, gifts with purchase, and a day of beauty panels hosted by Melanie Bromley, co-host, Live from E!. (Even ABC News got in on the action — check out their coverage of the event here.)

 

 

 

Check out the recap here:

 

 

 

But don’t just take our word for it. Check out all the fun for yourself!

 

 

beautytap at bloomingdales
Photo by Farah Sosa.

 

 

beautytap at bloomingdales
Attendees registering for the event. Photo by Farah Sosa.

 

The lineup begins! Photo by @hcprophoto.

 

beautytap at bloomingdales
Beautytap basically took over the front part of Bloomingdale’s for the launch. Photo by Farah Sosa.

 

Look at all those gift bags just waiting for the attendees! Photo by @hcprophoto.

 

Mediheal, Sekkisei, My Beauty Diary, Paul & Joe, and more, just for attending! Photo by Farah Sosa.

 

beautytap at bloomingdales
The ribbon cutting ceremony by Preston Antonini, VP General Manager, Bloomingdale’s, and James Sun, CEO of Beautytap. Photo by Farah Sosa.

 

beautytap at bloomingdales
Products are organized by skin concern or type and then budget to make it easy for customers. Photo by Farah Sosa.

 

Photo by Farah Sosa.

 

The skin analysis mirror scans your face, tells you what your problem areas are (and skin age — yikes!), and then makes recommendations. Photo by Farah Sosa.

 

The first of five beauty panels throughout the day. Photo by Farah Sosa.

 

Beauty makes you hungry. Green juice, matcha mocktails, and mochi ice cream for all! Photo by Farah Sosa.

 

The Haruharu beauty activation. Photo by Farah Sosa.

 

The Sekkisei beauty activation. Photo by Farah Sosa.

 

The Mediheal beauty activation. Photo by Farah Sosa.

 

Yes, even pups need a little self-care. Photo by Farah Sosa.

 

Celebrity photographer MJ Kim took custom headshots for guests. Photo by Farah Sosa.

 

beautytap at bloomingdales
The Beauty, Brains & Bossbabes panel with Baywatch filmmaker Michele Berk; Heidi Nazarudin, founder of Marque Media; Rachel McCord, founder of The McCord List; and StyleStage host Melanie Bromley of E! News. Photo by Farah Sosa.

 

Rachel McCord and Liaah Barrera. Photo by Farah Sosa.

 

beautytap at bloomingdales
The Rise of K Everything panel with celebrity photographer MJ Kim, Korean singer-songwriter Se-Hwang Kim (who also later performed), and Melanie Bromley. Photo by Farah Sosa.

 

Mariana Malyn just may be our most fashionable attendee! Photo by Farah Sosa.

 

Photo by Farah Sosa.

 

Photo by Farah Sosa.

 

Photo by Farah Sosa.

 

Store manager Jonni Renfroe shows a customer how to use the skin analysis mirror. Photo by Farah Sosa.

 

The cutest makeup ever, courtesy of Japanese beauty brand Paul & Joe. Photo by Farah Sosa.

 

Products are organized by skin concern or type, not by brand. Check out this wall of IPKN, Shiseido, CHOBS, Sioris, as well as many Beautytap faves (hello, SanDaWha!). Photo by Farah Sosa.

 

Our line of Mediheal masks. Photo by Farah Sosa.

 

#17VDerma is another new brand curation. Photo by Farah Sosa.

 

 

And before you leave, of course you have to take the obligatory photo for the ‘gram at our flower photo wall.

 

beautytap at bloomingdales
Liaah Barrera. Photo by @hcprophoto.

 

That dress tho. Photo by @hcprophoto.

 

beautytap at bloomingdales
Diva Dollz. Photo by @hcprophoto.

 

beautytap at bloomingdales
Rachelle Henry. Photo by @hcprophoto.

 

beautytap at bloomingdales
Falonfit by Carla. Photo by @hcprophoto.

 

beautytap at bloomingdales
@artrhapsody. Photo by @hcprophoto.

 

beautytap at bloomingdales
Kennedy Madison. Photo by @hcprophoto.

 

The cutest trio. Photo by @hcprophoto.

 

Leah La Rosa and Abby Shalala of ABC News. Photo by @hcprophoto.

 

Mariana Malyn and Tiara Mae. Photo by @hcprophoto.

 

It’s never too early to practice that photo wall pout! Photo by @hcprophoto.

 

 

 

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