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NOW READING Would You Text a Beauty Brand Your Skincare Questions?
January 30, 2020

Would You Text a Beauty Brand Your Skincare Questions?

Because it’s already happening. But is texting a beauty brand the wave of the future — or just another way to get you to buy?


In the past decade, we saw a whole new way that brands started to interact with consumers. We went from literally never hearing from brands at all, to brands having it out and shading each other on Instagram. In a way, brand’s have become influencers in their own right.


In the same way influencers are going viral on social media for their makeup looks, brands are now looking to capture consumers’ attention. Take Fenty Beauty for example — they’re known to capitalize on viral social media moments by hiring influencers and celebrities who’ve gone viral to promote their products, therefore, creating their own viral moments. It’s like one giant circle.




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But other brands are trying to take a more hands-on approach to their relationships with their consumers. Versed, an affordable clean beauty line that’s available at Target, recently launched what they’ve dubbed “one of the platforms of the future.” What is it, you ask? Well, Versed launched its very own SMS text messaging service called a Skin Hotline that’s designed to address your top skincare concerns and questions.



text a beauty brand



Confused about the difference between an AHA and a BHA? Text them. Are you unsure when you should use that new vitamin C serum you just bought? They can answer that too. Are you going to a party and you need help on how to reduce the size of that pimple? Well, the helpful people at Versed can help you, all within your iMessage app.



text a beauty brand



For now, this service is actually manned by real workers — no AI or robots here, folks. Three employees on the Versed team worked to compile a list of the most common skincare questions, so they’ll be able to assist you quickly and efficiently. Just don’t expect any sort of medical advice — questions like “I’m breaking out in a rash from using XYZ product, can you help?” are meant for a licensed doctor, not the staff at Versed.


But this begs the question — would you trust skincare advice from a company whose main priority is to get you to buy their product? There’s a big ol’ blurred line between a company claiming to care about the customer’s genuine skincare questions while simultaneously hawking their skincare products that they claim will solve your problems. At the same time, instead of relying on a reddit post or Instagram review of a product, being able to get a direct answer about a product that you’re thinking of buying straight from a brand within minutes could be a game changer.


text a beauty brand
Instagram @versed


Despite some of the skepticism of a brand’s true intentions with this type of technology, other companies haven’t hesitated to jump on the SMS board. Esteé Lauder offers a skincare consultant via text and voice technology, while Supergoop is employing text message technology instead of email newsletters to grow its subscriptions.


So, would you text a beauty brand your skincare questions? Let me know in the comments!



Sheryll Donerson got her start as a beauty writer by writing K-beauty reviews for her blog, The Wanderlust Project. These days, she's lifting heavy weights, eating tacos, drinking (too much) coffee and is 1/4 of the beauty podcast, Beauty Beyond Basics (or Triple Bees for short). You can find her on Instagram and Twitter at @sheryllrenata.




Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

This is a super innovative idea in this evolving market! Speaking of which...feel free to message me directly with your skincare questions and I’ll be happy to guide you!


I'd say yes! There are a lot of times where I want to try out a product but have many questions about it so being able to text a brand about my skin concern or product recommendation would be very helpful.


I say yes. If having a question answered will help make the final determination of whether or not you want to try a product...being able to ask is via text is awesome!


Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

I think thats a great idea that could really benefit consumers. I would love to be able to text some of my favorite brands questions I have about products


I would absolutely text a beauty brand my skincare questions. WHY NOT? If you can have the brand right at your fingertips, I would definitely reach out if I wanted to perfect or inquiry about my routine.


Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

I would totally reach out to brands with questions or friendly suggestions I may have about a product. I believe no question is less than. Speaking up in a positive way is a great tool in life. Believe in miracles! You may be that woman or man to actually inspire others. Be the change you want to see in the world! ☮️

I would out of curiosity of the information I would be given for my skin questions. Brands communicate a lot through social media already, same deal when I receive PR or etc... So texting wouldn't be unusual for me lol. When communicating with a brand I understand that they will tell their "best" truth.