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NOW READING The Review: Tracee Ellis Ross’s Pattern Hair Care Line
March 5, 2020

The Review: Tracee Ellis Ross’s Pattern Hair Care Line

Editor Sheryll gives the celeb’s new Pattern hair care line a go — but will it live up to the hype?


Tracee Ellis Ross has been my style and hair and beauty and basically everything icon for as long as I can remember. Girlfriends was one of my all-time favorite shows, and I can’t even tell you how many of her photos I’ve saved on my phone for inspiration. So, when I found out that she was launching her very own hair care line, I may or may not have temporarily lost my mind. And then when I found out it was going to be sold in Ulta, I literally got in my car and drove to my closest store (where they were already sold out of about 80% of their stock). Big mood.




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So, let’s back up and talk about the details. Tracee Ellis Ross launched her own hair care line called Pattern, specifically designed, formulated, and created for Black women with curly and textured hair. This is an important distinction between her hair care line and others geared towards curly hair. She and the cosmetic chemists she worked with specially formulated these products with Black women’s needs in mind. Take the packaging, for instance. The conditioners are packaged in mega-sized 13oz tubes, because curly girls definitely use way more conditioner than shampoo (that whole dime/quarter-sized thing? Doesn’t work with us, okay!). So smart, so iconic. We stan.



pattern hair
Instagram @patternbeauty



I bought and am still using the Pattern Hydration Shampoo and the Medium Conditioner for Curlies. There are two other variations of the conditioner: the Intensive Conditioner for textured hair and the Heavy Conditioner for Coilies. I went with the Medium Conditioner as I have incredibly fine hair that gets weighed down pretty easily with heavy products. I also got the Hydration Shampoo. Other products in the collection include two hair serums — one jojoba and one argan oil, as well as a detangling shower brush, hair clip, and microfiber towel.


I waited about a week after I bought my products to actually try them because as any curly-haired girl knows, wash day is an all-day event AND a delicate balance of schedules. My shower/hair-washing routine is pretty straightforward. First, I wet my hair and applied the shampoo. My initial thoughts: ”Hmmm, this scent is interesting. Huh. OK, it lathers well, but doesn’t feel too stripping.” Then I rinsed it out and honestly, my hair felt like I had used my $3 Trader Joe’s shampoo. But hey, honestly, shampoo is important, but it’s kind of like a face cleanser. It gets the job done, but there’s never really anything too special about it.




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But the conditioner??!?! BIHHHHHHHHHHH. Ya’ll. Oh. My. God.


So, I have a big issue with moisture/hydration retention. I have high-porosity hair that absorbs water and products quickly, but literally within an hour or two, my hair is dry and frizzy. But my hair is also fine, so if I load it down with products I end up with greasy, flat hair. Sigh. But the Medium Conditioner was a perfect fit for me. I was immediately impressed with how thick, creamy, and luxurious it felt and how it coated my fine strands very easily.




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I always let my conditioner sit in my hair for the duration of the rest of my shower (about 10-15 minutes or so), and honey, let me tell you when I rinsed out my hair it felt like I had been blessed by the hair gods. It was SO silky and smooth. I decided to do the ultimate test and apply one of my lightweight serums only to see how much the hydration held up, and you’ll be pleased to know that my hair looked and felt the best it had in a long time. I had so much volume, but my hair didn’t look dry or brittle. We gotta love it.


If you’re a curly-haired girl and you’re on the hunt for a new shampoo and conditioner duo, give the Pattern hair care line a try, and let me know what you think in the comments!



Sheryll Donerson got her start as a beauty writer by writing K-beauty reviews for her blog, The Wanderlust Project. These days, she's lifting heavy weights, eating tacos, drinking (too much) coffee and is 1/4 of the beauty podcast, Beauty Beyond Basics (or Triple Bees for short). You can find her on Instagram and Twitter at @sheryllrenata.



I have always wanted to try this line but I never did. This gives me hope for my natural journey. Thank you for the honest feedback!


This makes me so happy to hear you liked it! I've read and watched a few reviews and there's definitely mixed reviews, so I'm curious to give it all a try. Also, Girlfriends is a major mood board of my life.

Great review. I had a few clients asking how this line compares to DevaCurl. Love your insight on the conditioner. Thank you!


Love her love what she is doing.

I love this line! I am a naturally curly haired girl (despite my profile picture here!) and love Pattern too. My curls have never looked better. With the Hydrating Shampoo - I found it was best to scrub and lather only on my scalp, avoiding the rest of my hair as much as possible, rinse, and then load up with the conditioner everywhere. If you deliberately massage the shampoo from root to tip, you can end up with that $3 shampoo feeling :)

I absolutely love this line! My hair is really thick and absorbs so much product, so I need a heavy concentration or else it'll do nothing for my hair. This line was really hydrating for me and made my hair feel soft and hydrated. My only gripe is I wish they made bigger sizes. I can go through the conditioner in about two uses. Other than that, I have no complaints!


I also found out about a new product!As the weather gets warmer, I'm thinking about changing my hair color to a fancy one.But I'm worried that my hair will be damaged a lot.But it's so comfortable to know such a good product through the Beauty Tab.I think I should buy it and try it.I'll use it and come back and leave a comment.

Honey! I am L I V I N G for the website, the products, ingredients & style tools. I'm going to invest in the "Hydration Shampoo" as well as the "Heavy Deep Conditioner" , just to name a few for my thick curly hair 🤎Thanks Ms. Tracee! This line is fabulous! Did you guys catch the "slip" within the conditioner in the video posted? Just a friendly tip: Natural Hair Care Products are for EVERYONE, just like K-Beauty. WOOHOO! I'd recommend discovering if you have a high or low porosity for your hair to help you navigate to find the... Read more


Leaving conditioner on the hair a few minutes is a great idea! I'll definately try that tonight. =)

You're going to love it Janelle! Think of it as.. a little more TLC for your hair = Happy Hair. I'd advise you to make sure you read the instructions on the product before applying this method to your favorite conditioner, as every product may have different instructions. Best wishes!

I get frizzy hair during the winter months because my hair is so dry. Does anyone have some good hair pack recommendations? Daily conditioners are good but I feel that my hair needs extra nutrients in the winter months.

Hey Sunshine, I would try out the GRID Intensive Damage Hair Treatment available on our BeautyTap website: Or try out the Pattern Medium Conditioner reviewed by Sheryll in the article above. Here's the link to the product:
Let me know how it goes!