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NOW READING Got Aging Skin? Then You Need to Switch to Cream Makeup
May 7, 2020

Got Aging Skin? Then You Need to Switch to Cream Makeup

As we age, time wreaks havoc on our skin. The upside? We get to shop for new holy grail makeup. Why cream makeup is key if you’ve got aging skin.


When you’re young and think of aging, generally you think of how you’re going to look in 10, 20, even 30 years time. It’s an idealized vision: You imagine your current self but maybe just with a little deeper smile line, some charming crinkling around the eyes when you laugh, but with everything else remaining pretty much the same. It’s all going to remain the same, right??


Well dear child, if you listen closely, you can actually hear the uproarious laughter of middle-aged women everywhere who have experienced the reality of time’s passage.






Aging comes with a unique series of changes to the skin: What was once plump and moist becomes thinner and dry, taut eyelids crepe and sag, and full pouts turn inward and atrophy. To a young person reading this, it must sound like a horror show. Hey, sorry kids, you can run but you can’t really hide from a time-villain come to change nearly everything you know about your outer self.


But what you can do is draw on the wisdom of those who have already arrived there. We have done all the hard work for you. We are the beauty enthusiasts and experts who have discovered what does and does not work for aging skin. Right now you might be thinking I’m talking about a miracle skincare regimen that will stave off the ravages of time, or some miracle laser that can erase it all. But I’m here to talk about something a little more mundane, something you may not have considered: makeup.





When it comes to makeup, those big skin changes pose a whole new set of challenges. That thinner, drier skin? Your favorite powder blush dries it out even further, sapping any and all remaining luster. Your ride-or-die pencil liner? Well, I hope you like skid marks and skips because that’s what it’s going to look like on your crepe-y lids. That killer dark matte lipstick you love? Say hello to your new friend lip lines, who greedily suck up lipstick and make it migrate outward.


As terrible as this all sounds, it’s not all doom and gloom. All you need to do in this new phase of life is make some changes. Adapting to this new you can actually be fun, because around the time that it hits, you’ve figured out all your favorite products and might even have become bored with them. Now’s the time to find your new faves and start a love affair that will last you until the very end.



Gel liners


If powders and mattes are the enemy of middle age, creams and glosses are the heroes. That skip-drag frustration you get from even the softest of pencil liners is completely solved with a good cream or gel liner. I’ve sung the praises of Tony Moly Backstage Gel Liner for years for this very reason. It’s incredibly smooth, incredibly emollient going on, and then dries down to a solid waterproof finish (which btw, is also great for watery eyes, another thing that can happen with age).





Although I would suggest getting a separate liner brush for this particular liner, it does come with one though it’s quite thick and a little harder to control if you’re looking for a thin line on lids that are extremely crepe-y.



Liquid and cream blush


To solve the powder-blush-sapping-the-life-out-of-your cheeks problem, look no further than the lit-from-within glow of a cream, or my personal favorite, a cushion blusher. Korean beauty has tons of options for these, which I’m so grateful for, however they do tend to be more subtle in color.



cream makeup for aging skin



Western beauty has a ton of options for liquid or cream blushes that I love. Flower Beauty Blush Bomb Color Drops are particularly amazing and have a similar low price point like K-beauty options. Michelle Phan has a new serum blush that everyone in the beauty world is raving about, and of course there’s always Glossier’s Cloud Paint. Another plus for the cream blush camp is it doesn’t highlight texture the way a powder will. Meaning it can help hide the sun-damaged parchment look skin may take on.



Satin or glossy lips


To tackle thinning lips, a lighter shade of lipstick with a glossy shine gives an instant plumping illusion. Funny enough, brands geared toward the very young like Etude House are busting with options in that kind of formula.



cream makeup for aging skin



Now, that’s not to say you have to completely give up a bold lip as you age — quite the contrary, it just gets trickier. Even the fullest of lips may need a liner with age, if for no other reason than to corral the seepage of lipstick into fine lines. Even doing something as small as exchanging completely matte shades to a more forgiving satin can do wonders.


Don’t let this cautionary tale be a tale of woe. Middle age is actually great! You’ve gotten to know yourself and love yourself, but it’s also a time of self-discovery and a time for new adventure. And yes, that even applies to makeup. So make a little space on your vanity for all the new incoming holy grail cream makeup for your aging skin. You’ve got this, crow’s feet be damned.


Have you switched to cream makeup for your aging skin? If so, what are your go-to’s?



Coco Park is an author, beauty journalist, blogger, podcast host, and all around oddball living in Montreal Quebec with her family. Originally from the southern USA, she worked for several years in the makeup industry as a professional makeup artist and holds a certificate in esthetics. She is a proud member of the Choctaw Nation of Oklahoma. Want to know more? Check her out on the Beauty Beyond Basics podcast, on her blog, on Instagram @thebeautywolf, and in her book "Korean Beauty Secrets: A Practical Guide to Cutting-Edge Skincare & Makeup."




Cream makeup will change your life! If you have aging or even sensitive skin, this makeup will glide right on !


Thank you for the answers to the questions I didn't know that I had. Skipping pencils? Well of course I blamed it on the pencil, the same pencil that worked perfectly for more than 20 years. Let me be honest and say it didn't look the same for many of the latter years. It was the pencil though right? Well let me go on to say the pencil was discontinued and I searched for stock in my color. They didn't work either, it was the pencil again though right?. I shared this story to... Read more


Cream makeup makes the skin feel amazing! I always feel like I need to be on TV because my skin looks so flawless. High coverage, but not cakey.


I absolutely love cream based makeup. It makes my skin look so healthy. I love a cream foundation application after derma planning and I love the fact my skin looks like my skin after makeup.


I love cream makeup because of the smooth application. I love how it just makes your skin look smooth and soft and hides anything you need to cover. I always feel like a porcelain doll wearing it.


Great article! I'm 49 years old and agree with everything you're saying. I do love cream makeup, it feels right at this age - but when I was a teen all we had to choose from was cheap liquid / drug store foundations. I do credit the SPF in those foundations with keeping my skin younger looking. Cream makeup is my new favorite and it's more effective at hiding large pores than liquid. I'm loving Maskcara products and I'm looking for more products that have staying power on my oily skin. I do notice my lips getting thinner. So... Read more


I find that this is a reason most folks who do show signs of aging just kind of give up on trying with makeup or skincare, they feel the wrinkles and thinning skin are far beyond help when in reality it's just a simple switch up of products! I love that you incorporated products that would suit better for each target area and the reasons why. Excellent information


I loved this article! Many of my products I currently use are creams or liquids since I have very dry skin. I love working with clients who are more mature and use my knowledge to show them what products would be beneficial for them. Nothing makes me happier than making my clients look good and feel good.


I learned long ago that powders and matte, full coverage foundations are not forgiving on lines or scarring. BB cream with a light powder set has been my go-to for years. But I am really open and excited to try cream foundations as well.


Great article! I can't remeber the last time I used powder foundation. Need to try these other cream product ideas, for sure. Personally, I'm addicted to cream eyeshadows. Oooo la la!!


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