Vampire Grodon
Six Japanese Beauty Products Certain To Impress
Which J-Beauty goodies make memorable gifts for you or someone you love? Save this post to get a head start on your shopping list.
While we dream of traveling to our favorite destinations, indulge yourself and your loved ones with J-Beauty products – the perfect social distancing (or anytime) pick me up! To me, the ideal beauty souvenir is something original which you wouldn’t find easily in the West and is relatively inexpensive.
If you’ve ever walked into a Japanese department store or pharmacy, you know how overwhelming they can be. But luckily, you’ll have this list of ideas as you shop virtually or if you’re fortunate enough to have a Japanese pharmacy or boutique close to your home. And, of course, save it for that next trip to Japan!
Steam Eye Masks
These single-use eye masks heat up when you remove them from their packaging, and release warm steam around your eyes for about 20 minutes. So relaxing! I never board a long flight without one in my carry-on: on top of being super comforting, they also help block out light and make me forget I’m on a plane with hundreds of other passengers.
Popular brand Kao MegRhythm comes in a variety of scents like lavender (my favorite!), chamomile, rose, and yuzu, or unscented if you just want the calming steam effect minus the aromatherapy component. For an extra Japan-y feel, look for special cherry blossom versions! The masks come in boxes of five (around ¥500 / $5) or twelve (around ¥1,000 / $10), which make a sweet gift. I like to pick up mixed scent boxes of 20 (around ¥2,000 / $20), to use at home and on trips.
View this post on InstagramA post shared by Glowie Co 💜 (@glowieco) on
Beautytap Advisors (aestheticians, facialists, makeup artists, and beauty professionals) recommend this diamond facial mask.
Skincare Mini Sets
Aside from being super cute, skincare mini sets are a great way to try out a brand or product without committing to purchasing (and carrying around) a full-size version. Last time I was in Tokyo, I bought a Hada Labo Gokujyun set which included travel versions of the brand’s oil cleanser, foaming cleanser, cult-classic lotion (toner), and moisturizing milk; but I’ve also seen sets from other brands like Sekkisei, MINON Amino Moist, Curél, ELIXIR, and SENKA. Just keep your eyes peeled when you hit the drugstore. Convenience stores are also a good place to find minis! Depending on how many products sets contain, they usually cost between ¥1,000 ($10) and ¥2,000 ($20). They’re amazing for overnight trips, or as gifts for friends!
View this post on InstagramA post shared by Keiko.M (@moke_beauty) on
Beautytap Advisors (aestheticians, facialists, makeup artists, and beauty professionals) recommend this skincare set
Sunscreen
I can’t recommend Japanese sunscreens enough, and although many can be ordered online, most pharmacies and department stores in Japan provide testers, which are the best way to get an idea of a formula’s texture and finish before committing to it. Because I really, really prefer Japanese sunscreens to anything I can easily find here in North America, I feel absolutely no guilt whatsoever about bringing multiple tubes back from Japan. I also like to pick up a few for my fellow skincare-enthusiast friends. Many of my favorite sunscreens cost under ¥1,000 ($10), which also makes them a budget-friendly option.
View this post on InstagramA post shared by beauty by Minoue | Marieve (@by.minoue) on
Beautytap Advisors (aestheticians, facialists, makeup artists, and beauty professionals) recommend these sunscreens.
Sheet Mask Packs
Sheet masks are super popular in Japan, and have been a skincare staple there for years. You’ll find individually packaged sheet masks as you’d expect, but there are also resealable pouches that include multiple masks. The pouches containing 3 to 10 masks (around ¥300 / $3 to ¥1,000 / $10) make great gifts, but if you find a kind you like, why not grab a box of 20 or 30 (around ¥1,500 / $15) for yourself? Already on my shopping list for my next trip: Hada Labo Koi-Gokujyun Perfect Masks. I tested the waters with a pack of five the first time around, and have been coveting the box of 20 ever since! LuLuLun is a popular Japanese sheet mask brand which offers a slew of different kinds of masks, including limited-edition regional versions that can only be found in certain parts of the country—a fun concept if you’re looking for a unique skincare souvenir.
View this post on InstagramA post shared by beauty by Minoue | Marieve (@by.minoue) on
Beautytap Advisors (aestheticians, facialists, makeup artists, and beauty professionals) recommend these sheet masks.
Silicone Masks
I discovered silicone masks in Japan a few years ago, and still use them regularly. Recommended uses include over a sheet mask to help keep it in place, reduce essence evaporation, and prevent it from drying out (bonus: it also keeps the nose pads of my glasses from getting sticky), or worn alone while taking a bath to create a face steaming effect. They come in different varieties including full-mask versions, split in two (I like to use just the top portion over eye masks), and cute animal-inspired versions. You’ll find them at Daiso for just ¥100 ($1), with more elaborate versions available in other stores for up to around ¥800 ($8). I’ve purchased many of these as inexpensive gifts for friends—unlike regular sheet masks, they can be washed and reused many times, which also makes them a lasting souvenir. I own two or three, with varying fits: my favourite is the Darling Trendy House Slim Neko Mask. Aside from its cat face design and ears (was it created specifically for me?!), it fits my face nicely, without the ear loops pulling or being uncomfortable.
View this post on InstagramA post shared by ビューティーワールド✨ 【美容・ネイル・コスメ】 (@beautyworld.jp) on
Novelty Items
Think anime-themed makeup and skincare (hello, Sailor Moon compact-shaped lip balm and The Rose of Versailles face masks!), bath bombs with cat figurines inside, and that famous Kanebo Evita Beauty Whip Soap, which dispenses foaming facial cleanser in the shape of a rose. Japanese beauty aisles are literally brimming with fun, nostalgic, cute, and wacky products that make original souvenirs!
View this post on InstagramA post shared by beauty by Minoue | Marieve (@by.minoue) on
What is your favorite beauty item you’ve purchased abroad (Japan, Korea or elsewhere)? I’d love to read about your best discoveries while travelling in the comments!
Beautytap
mauimama23
Verified Expert
Fantastic read! I can't wait to try the steam mask!
marieveinoue
Thank you!
alexapaige725
Verified Expert
These were all so interesting to read about! the steaming eye masks and the silicone mask both sounds amazing to me! I can't wait until I can get my hands on some those
tracyteel
Verified Expert
My husband and I both use the Kao MegRhythm eye masks. I have hide mine 'cuz he steals them. He doesn't have much of a skin care routine, but he uses those masks at least four nights a week. They relieve eye strain and are great when I have a headache.
marieveinoue
I haven't been using mine lately as I usually save them to take with me on flights. I should really use them at home, too!
carriele
Verified Expert
Most my regimen currently consists of K beauty products! I am very intrigued by the J beauty products and I'm excited to try the eye masks in particular. I really appreciate the beautiful and fun packaging among the Japanese beauty products as well!
saramoreno
Verified Expert
I absolutely LOVE Japanese beauty culture. My favorite Japanese beauty item is the steam eye masks! I use them regularly and find myself so relaxed when using them. My skin feels nice and tight and healthy after every use. They definitely help reduce bags under the eyes, dark circles, wrinkles, etc.
beautymarque
Verified Expert
Though I have not yet tried the J-beauty sheet masks (nor have I been to Japan) I believe the finds in this article are worthy of my shopping cart. I am already a fan of K-Beauty and their sunscreen-Missha Soft Finish Sun Milk EX SPF 50 (just saying) so I am looking forward to exploring J-beauty further.
My youngest has plans to travel to Japan so hopefully, I can bribe him into getting me some souvenirs to make momma look perkier!
spacandyskincare
Verified Expert
Thank you for all of the advice!
xoxobeautybynuri
Verified Expert
Really good article
beautybymorgie
This is fun stuff to look over and to keep in mind!
makeupbyshannon
Verified Expert
I love J-Beauty! Especially all the different masks! Lol
isaiahsmiles
Verified Expert
Japanese sunscreens are miles ahead of sunscreens here in the United States, in terms of protection and white cast.