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NOW READING This Transformative Haircare Collection Increases Softness, Shine and Strength For All Hair Types
January 26, 2021

This Transformative Haircare Collection Increases Softness, Shine and Strength For All Hair Types

Created by pioneering hairstylist Mario Tricoci, the Tricoci Collection features a proprietary blend of Italian botanicals for healthy, hydrated hair.


 

If you live in or around Chicago, Illinois, you probably need no introduction to Celebrity Stylist and International Style Icon, Mario Tricoci. With more than 40 years of industry experience, Tricoci has racked up an impressive list of accomplishments and awards, including being one of the first to earn the National Cosmetology Association’s prestigious International Legends Award in 2006 – an award extended to only two others: Horst Rechelbacher, the founder of Aveda, and Vidal Sassoon. 

 

Tricoci Hair Collection

 

How An Innovative Idea Became A Groundbreaking Accomplishment

 

Walk through any large shopping mall, and you’ll find hair salons, day spas, and barbershops. But imagine, just for a moment, a time when the only salon in a shopping center was tucked inside a large department store. Such was the norm in 1977 when Mario Tricoci, who was already an accomplished stylist in his native Italy, embarked on a radical undertaking – creating the first standalone hair salon in Woodfield Mall in Illinois. 

 

While most salons only offered traditional roller sets, the Mario Tricoci Hair Company offered makeover services, like cutting and blow-drying. Tricoci’s vision set a pace for the industry to follow, but it did more than that. It was, quite literally, the very first independent hair salon within a major shopping center in North America.

 

As Tricoci’s success grew, so did the demand for expanded services and his first line of private label products. Think that’s all there is to the story? Not even close. In 1986, Tricoci opened the “first day spa in the United States,” and today, his thriving customer base supports 14 Chicagoland facilities, employing more than 1,400 people.  

 

“Tricoci sets a new standard for clean beauty, delivering pure, proven science and professional performance without compromising ethics, integrity, or sustainability.”

 

Mario Tricoci
Celebrity Stylist and International Style Icon, Mario Tricoci.

Making Cutting Edge, Professional Products That Perform

 

Ever the trendsetter, Tricoci’s talent for conceptualizing and delivering attainable luxury hair care led to three years of development and formulation, resulting in a complete line of hair care and styling products for both home and professional use. Before going to market, Tricoci’s cruelty-free products underwent rigorous in-house testing. Every item in the collection has been “Salon Stylist Tested” to ensure salon-quality results right out of the bottle. And given the deep loyalty of his staff and customers, Tricoci’s pioneering approach is paving the way for a new generation of stylists.

 

“Every product is ageless, genderless, and thoroughly tested by professionals, never on animals.”

 

Tricoci
Tricoci Hydrating Set

 

A Sensory Experience With Premium Salon Results

 

Scientists have long recognized that the area of the brain that stores memories is closely linked to our sense of smell. The Tricoci Collection’s signature scent owes its subtle floral aroma to the Ginestra wildflowers that bloomed on Mario Tricoci’s native Italian hillsides when he was a child. The petite yellow blossoms feature floral top notes along with underlying hints of herbs, hay, and honey. 

 

Beyond their beautiful scent, Tricoci’s versatile, luxury products target everything from dryness and split ends to restoring volume and strengthening the hair strands for smooth, shiny results. 

 

I’ve used Tricoci’s Hydrating Shampoo and Conditioner (both color-safe) as well as their hero products – the 3P1 Styling Cream (this is a dream) and Ultimate Sculpting Spray – and the initial whiff, for me evokes memories of sunny California mornings. The delightfully alluring scent is truly distinctive as is the immediately noticeable softness and luminosity these products give my hair. The full collection also includes a Dry Shampoo with an added dose of keratin to help strengthen hair and their coveted Transforming Mist, a defrizzing, conditioning, and styling spray that adds shine and protects against heat damage. 

 

An Artist’s Eye for Detail

 

As for packaging, the Tricoci Collection has left no stone unturned. Hair is tactile – something we experience as much through scent as through touch – which is why each solution-based product line comes housed in textured bottles and tubes that convey their contents. The 3P1 Styling Cream bottle has a soft suede-like finish, which is exactly how my hair feels after blow-drying. Each additional product group features equally provocative packaging, like 3D water droplets on their hydrating products. If you’re a shampoo shifter, you’ll love being able to identify which product you’re holding without even glancing at the bottle. 

 

Whether shopping for yourself or for your clients, the Tricoci Collection delivers.

Tracy is a "quality over quantity" word girl fascinated by eagles and life in a small SoCal mountain community. She believes in the now, has written professionally for 30+ years, and worships at the alters of serum and Sulwhasoo.

Beautytap

COMMENTS 35

michelewhipple


Verified Expert

I can’t even begin to describe how much I’m loving the Tricoci Collection! I’ve only tried the Hydrating Shampoo and Conditioner and it’s already transforming my hair! It’s shiner, brighter and silkier. It’s so nice to learn Mario’s backstory and what lead to his success! Tracy you are a brilliant writer!

jodyzehnderbeauty


Verified Expert

Talk about bringing back the senses! I can remember WORKING in Woodfield Mall in 1988! The rush of remembering how wonderful it was to be in and around a bustling mall full of big hair and big personalities! Sadly, I was to naïve to have looked for his salon while I was there. I was only there temporarily helping a friend in his store while I worked in another part of Chicago in a different salon doing hair. I actually worked and lived not to far from his Orland Park location. Two chances passed for me to experience his salons,... Read more

tracyteel


Verified Expert

Better late than never is exactly right, Jody! We certainly had "big hair" in the 80s (well, I know I did). I'm glad you're enjoying these products, too. The scent certainly brings back happy memories for me, and my hair is definitely softer than it's been in a long time. Enjoy!

mindfulbeaute


Verified Expert

Amazing read ! I have been loving this line. The transforming mist is a must have in your haircare wardrobe.

tracyteel


Verified Expert

I'm glad you enjoyed it ... and that you're loving the Transforming Mist. You can really tell that a lot of thought, research, and time went into crafting this brand.

Innovative brand using beautiful ingredients driven by a very passionate expert of his craft. Love it. “Every product is ageless, genderless, and thoroughly tested by professionals, never on animals.” Can’t get much better than this.

tracyteel


Verified Expert

Mario Tricoci is so talented, and having these items in my hair care arsenal is such a welcome change of pace from brands you find in beauty retail stores, like Sephora. I haven't found one thing I don't like in the entire lineup. That's big since I'm picky!

charlay


Verified Expert

The transforming mist is delightful and refreshes my curls! Can’t wait to try the shampoo and conditioner

tracyteel


Verified Expert

Well, now I have to buy another mist to share with my mom. My hair is stick straight, but hers is super curly. She could use some "refreshment." Thanks for pointing out that feature. Very helpful!

madlovebeauty


Verified Expert

This article really drew me in and spoke deeply to the the rich history of beauty industry and the culture within which it has evolved. It fascinates me to know that before Tricoci, things looked very different for someone who wanted to receive beauty services. I did notice the textured bottles right out if the box and rather love the way they feel in my hands. I am delighted to learn that there was intent behind that design feature.

tracyteel


Verified Expert

Fun fact: When I was researching Tricoci while writing this, I learned that he was part of the 1968 Olympic Hairstyling Team! His talents go WAY back, and I think you'll really enjoy these products. My hair is so soft and manageable, and I adore the smell of everything.

greenguru


Verified Expert

I just got the hydrating shampoo and conditioner, the dry shampoo and the hair mist. I have to say while the shampoo products weren't my cup of tea, the conditioner and hair mist were a home run! Cute and unique, sleek packaging for the win!

tracyteel


Verified Expert

Since I have products from both the Everyday line and the Hydrating line, I love the textured bottles. Even with my eyes closed, I know exactly which bottle I have in my hand. That's a nice change of pace, especially on early mornings when I'm showering before having had my coffee.

shekeyah


Verified Expert

I received my Tricoci products complementary from BeautyTap, and I really love the pleasant smell. I admire this hair care brand because it not only smells wonderful, but also leaves the hair feeling smooth and silky. My hair also looks just as soft as it feels! There are many choices from this brand, based on your hair specific needs. However, The Hydrating Shampoo and Conditioner, are true to their meaning, which helps retain and restore moisture, repair damage, and helps to improve shine, softness, texture and manageability.

tracyteel


Verified Expert

I'm glad you're enjoying the Hydrating line. I've mixed/matched the Everyday line with the Hydrating line, and they perform equally well. The shine and softness are apparent in both lines. I keep saying to my husband, "Feel my hair. Touch it. Isn't it soft?" LOL. He agrees.

mairod1820


Verified Expert

I need to try this product. I was amazed by everyone's hair during the masterclass. 😍🤩

tracyteel


Verified Expert

I'm looking forward to hearing your thoughts on these. For the price point and performance, these are winners on all fronts. And the Dry Shampoo doesn't leave a powdery, white cast behind. Very impressive.

tracyteel


Verified Expert

Mario Tricoci has such an interesting history. While researching for this editorial, I discovered that he was part of the 1968 USA Hairstyling team. Pretty cool!

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