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February 12, 2021

Top Nine Beauty Trends That May Surprise You

Say hello to a high dose of lip treatments and scalp care.


 

Well, 2021 rolled in looking very much like 2020, but that doesn’t mean everything will stay the same. Now is the time to get creative and reinvent. Here’s what’s expected to take center stage on the beauty front as the year rolls on …

 

Beautiful afro girl smiling so natural to the camera. Isolated on white background.
This 2021 say hello to a high dose of lip treatments and scalp care.

 

1. Bye Bye, Base Makeup – With protective masks remaining a constant for the foreseeable future, makeup routines paralleling those you opted for in 2020 seem a safe bet. Many of us reevaluated the need for full coverage foundation and multi-step eye makeup looks last year, and the resulting natural beauty trend is expected to continue in 2021. Thanks to Zoom’s “touch up my appearance” feature and our limited one-on-one exposure in professional environments, the focus on subtle, pore-blurring primers and tinted sunscreen will continue.

 

2. Lip Treatments Will Outpace Lipstick – Just a few years ago, the “lipstick effect” was at its peak. It’s a little-known phenomenon where even in poor economic times luxury lipstick sales soar. There’s something very therapeutic about buying a gorgeous high end lippie, and when other sales decline, lipstick sales tend to climb. No so for 2021. Given protective face masks are a regular wardrobe staple, you’re less likely to opt for bright colors or moisture-zapping matte products that will inevitably be smudged by your mask. The replacement? Balms, lip tints, and treatment patches that hydrate and plump to keep your pout pretty even if no one sees it.

 

Beautytap Expert Chyla
Beautytap Expert Chyla recommends Hydrogel Lip Patches by AZN Labs / Photo from @chylaskin

3. It’s All About The Eyes – Since the eyes are the only part of our face that are generally exposed to the public these days, beauty professionals can count on requests to perfect brows and lashes as well as the eye area itself. Blepharoplasty surgery to correct hooded or droopy lids is gaining traction. And if you’re thinking about having your brows microbladed, you may find yourself waiting a lot longer for an appointment due to increased demand. 

 

4. Surgical Procedures Are Booming – Spending time on Zoom has drawn our collective attention to the imperfections we wouldn’t ordinarily notice on a given day. Morning rituals, like brushing our teeth or styling our hair, don’t lend themselves to the magnified scrutinizing we find ourselves doing while Zooming. Surgical and aesthetic procedures are already on the rise, especially injectables, neck lifts, facial contouring, and laser treatments.

 

 

5. Hair Loss and Scalp Care Are On Everyone’s Mind – Stress from pandemic-related uncertainty takes a toll on the scalp as well as the body. Demand for growth-stimulating products has surged, and procedures like red light therapy will continue to be in great demand. Additionally, hairstylists will see the telltale signs of underlying medical conditions on a client’s scalp even without being told, so brushing up on product-driven solutions will strengthen your relationships while improving your client’s scalp and hair health.

 

6. The Shift From Radical Cuts to Lived-In Color – In the last year, many people took their hair care matters into their own hands quite literally. With salons closed and appointments being hard to set once lockdowns ceased, many people learned to embrace their natural hair color and trim their own bangs. As the world reopens, many stylists are anticipating a flurry of requests for new styles and perhaps fewer requests for high maintenance color. We never know when the next lockdown will occur, so picking a style and color you can maintain at home is high on most priority lists.

 

hair and scalp care
2021 will be all about hair and scalp care.

 

7. At-Home Skincare Treatments Will Flourish – As people maintain the WFH life, their skincare options continue to be limited. But that doesn’t mean they have to forgo results. At-home peels can treat common concerns, like uneven skin tone, sun damage, and fine lines quite effectively if the formula is right. Just remember that you shouldn’t mix retinol with chemical exfoliants, or your skin will surely pay the price.

 

8. Uptick in Facial Services – Since the pandemic hit, most people are missing the one-on-one services facialists and spa personnel provide. Touch is lacking, and massages and facials are just a few services that will see a tremendous resurgence once lockdown restrictions are lessened. There’s only so much that can be done at home, and those bi-weekly or monthly visits to facialists and massage therapists are high on everyone’s wish list.

 

Application of a cosmetology mask on the face of a young afro american woman. Procedure for face skin rejuvenation. Beauty, spa, cosmetology and preservation of youth. Wellness relaxation concept.
This 2021 visits to facialists and massage therapists are high on everyone’s wish list.

 

9. Personalized Digital Solutions – No one can predict when or if the world will right itself and restore the in-person services consumers and beauty experts both adore, but one thing is certainly here to stay – a newfound comfort with digital consultations. Giving guidance and receiving personalized service from the safety of your own home has benefits we might have dismissed in the pre-pandemic world. Conversations feel more authentic since we’re having fewer of them than in years past, and making meaningful connections with professionals we can trust has become more intimate due to the absence of store distractions and other shoppers. We may not be meeting in the aisles of department stores, but beauty experts and consumers alike now have an even deeper respect for the time and safety of one another, which, at the very least, is one of the positive things we can embrace.

 

Tracy Ann Teel is a full-time freelance writer and the owner of Finesse Writing and Editing LLC. She’s a tutorial writer for San Francisco Globe’s beauty platform, FierceLeague.com, covering everything from skin and hair care to makeup and nail art. She writes for skincare companies, dermatologists, and cosmetic surgeons, and proudly taught at her MFA alma mater, the University of California Irvine, as a member of their adjunct faculty in English. She’s been a textbook reviewer for Prentice Hall, been recognized three consecutive years in the Who’s Who Among America’s Teachers, and has written professionally for 30+ years. Her poetry chapbook Such Dust was published by Finishing Line Press, and her work has appeared in Alaska Quarterly Review, Rattle, Pearl, Kaleidoscope, and Lake Arrowhead Life.

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COMMENTS 26

mindfulbeaute


Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

WOW This touched on so many things that I can 100% relate to . I have never been a "brow girl " due to the aggravation of never getting it right !

Throughout these changing times I not only groom my own brows but I've been taking the time to learn the technique of it all. As a digital coordinator and expert I also come across so many clients who are really happy to have that virtual consultation available. I find myself really making a change in peoples lives through proper product advice and guidance in the same way I... Read more


tracyteel


Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

Consulting digitally via Zoom has really been an interesting experience for me, too. Most everyone I "meet" enjoys the experience and appreciates the one-on-one time as well as the communication in general. I think people are feeling cooped up and separated from the rest of the world, and video consultations help them (and me) stay connected.

mindfulbeaute


Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

Absolutely ! every time I connect on zoom with a peer it just gives a warm feeling of finally a person to speak to . A feeling you don't realize you need until its happening .

jonniskincare


Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

I am happy to see people self educate with expert lead content to better inform them for at-home procedures but always do research and take deeper treatments to your derm.


tracyteel


Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

Absolutely! I'm finishing up an editorial and just learned something horrifying from Dr. Ben Talei (on our Expert Advisory Board) about people doing at-home procedures with medical grade products they purchased on the internet. Scary stuff!

tjglamrock

Used to have full wavy hair which seemed to recede faster last year 2020. So yes, this year hair loss is really on my mind!


tracyteel


Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

Me, too! I never noticed hair fall in prior years, but the pandemic hit my writing business hard (and took a lot of my hair with it). Thankfully, there are several great products here on Beautytap to address it. I've been using the Grow Gorgeous line as well as the scalp treatment from Christophe Robin, and things appear to be improving. :)

acarmon

Definitely want to try the lip patches! I’ve been trying to find ways to keep my skin and lips moisturized especially now that it’s cold outside.


tracyteel


Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

Try integrating them into your pre-bedtime routine. I use a lip scrub then apply the patch while I'm doing the rest of my nighttime routine. After removing them, apply a hydrating lip treatment or occlusive balm to lock in the moisture. As someone who lives at elevation (5,600 ft.) my lip care routine is heavy duty. :)

brittaneybunjong

I'm such a brow girl! No matter what, my brows have to be done. Lots of self care during the pandemic. This is a great article! xoxo


tracyteel


Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

Thanks, Brittaney! I've always worn bangs, so I sometimes ignore my brows. Correction: I used to ignore my brows. Not anymore! :)

shekeyah


Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

Great Article !!! I definitely agree!! Pre pandemic, I was committed to a basic makeup look, more so natural, with a complementary eye look and lip stick. However mask changed that! I don't even bother to waste my makeup products unless it's a special occasion. I hardly ever wore lip balm, because I love gloss or lipstick. But now I carry a lip balm all the time! And I love to keep my eyebrows and lashes done, just to feel like I'm still seeping beauty through my mask when outside! I keep up with my at home skin treatments faithfully,... Read more


tracyteel


Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

Thank you! I feel bad for all the pretty lippies lingering in my drawer these days. I, too, reach more for lip treatments and lip balms than in years past, especially because my lips get so much drier underneath a mask.

cliffbeach

Nice to see Beauty experts weighing in on their favorite products. Great article as always Tracy.


tracyteel


Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

Thank you, Cliff!I love corresponding with the other experts and deeply appreciate the valuable responses and insights they offer, especially on products.

james

Hair is such a big category during this pandemic. I feel like people want to showcase their personality through their hair especially on these long zoom calls now.


tracyteel


Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

Great point, James! Since beauty experts are interacting in a very different way via digital media, I think they (myself, included) are using this opportunity to take a new approach to their own personal care needs and that of the people who seek their expertise.

samsuarez


Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

At the start of lockdown my goal was and still is hair care ! I think I put my hair through enough hot tools so I’m taking this time at home to really care for my hair. Tricoci hydrating shampoo and conditioner has been my go to lately. Then I use EdenBodyworks Coconut hair mask once every every week.


tracyteel


Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

Good for you, Sam! Hair and scalp care were part of my routine before the pandemic, but once the lockdown hit (and many of my clients shut down or shuttered completely) I noticed more hair fall than in the past (thanks to stress and financial hardships). Thankfully, there are so many helpful options available now, and I'm especially fond of the @Christophe Robin Cleansing Purifying Scrub with Sea Salt 250ml and the @Grow Gorgeous Daily Density Serum 60ml. _nicename_

elyciarubin

Yes, hair and scalp care are high on my list and I can't wait for a facial appt. DIY has been the theme! Thank you, Tracy, for another fun and informative story!


tracyteel


Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

I'm glad you enjoyed it, Elycia. Zoom calls have me seriously considering Dr. Kay's Neck Wash procedure. There's nothing quite like seeing yourself on camera 10+ hours a week to reveal what your mirror does not.

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