This Game-Changing Vitamin C Brand Delivers Your Most Luminous Skin And Hair
Say hello to Vitabrid C¹².
Vitamin C is one of the buzziest skincare ingredients around today, touted for its brightening, tone-evening, and anti-aging benefits. And while many beauty brands have jumped on the Vitamin C bandwagon in recent years, there’s one company that had already dedicated itself to this rock star antioxidant long before it hit the mainstream in the United States: Vitabrid C¹².
A Technologically Advanced Delivery System
Rooted in biotechnology and backed by science, Vitabrid C¹² launched in Korea seven years ago with a mission: deliver a powerful, active form of Vitamin C directly to the skin for healthier, brighter, and stronger complexions.
This active ingredient goes beyond the formulations of most Vitamin C products thanks to its LDH Technology, which caught the eye of founder Younjin Kim as she sought out non-irritating products for her sensitive, sun-allergic skin. Pioneered by Dr. Jin-ho Choy, LDH (or Layered Double Hydroxide) is used to encapsulate delicate Vitamin C, which is normally very sensitive to light, heat, and moisture, in layers of zinc-oxide. This allows for continuous, effective delivery to the skin for 12 hours — hence, the 12 in the name Vitabrid C¹². This proprietary, advanced bio-fusion technology since been dubbed Vitabrid CG, and it remains the core ingredient in all of the brand’s products.
Highly Effective For Both Skin & Hair
The brand explains that Vitamin C is a natural substance, but has incredible antioxidant power. This is key in the battle against free radicals, which break down skin cells resulting in discoloration, loss of elasticity, visible signs of aging, and more. When released into the skin 24/7, it’s said to help make the skin brighter, it evens out fine lines and wrinkles, boosts collagen production, and even helps fight hair thinning/loss.
Yes, hair loss. While much has been said about Vitamin C’s benefits for skincare, it can also fight free radical damage on the scalp, encouraging healthy hair growth. The brand’s Hair Tonic Professional combines their patented Vitamin C powder with a powerful biotin hair tonic designed to promote scalp health (goodbye, scalp itchiness) and increase collagen production, leading to thicker, fuller, stronger hair. It also helps minimize UV damage and extends the life of hair color.
After pouring the powder and shaking up well, you simply section your hair so that your scalp is visible, spray away, and massage (up to twice per day). While you can apply it to dry hair, I loved using it on wet, freshly washed hair — the next morning, my locks felt extra-soft and full even after just one use.
Another product I’m loving: Their signature Face Brightening Powder. This potent power can be mixed into any skincare product (such as toner, serum, or moisturizer), and like all of Vitabrid C¹²’s products, continues to deliver stabilized and active Vitamin C for 12 hours. The formula also includes niacinamide to help fight discoloration and dark spots, allantoin to soothe and hydrate skin, adenosine to prevent UV-B damage and encourage collagen production, and hydrolyzed collagen to improve skin tone, texture, and moisturization. After just a week of using, I noticed my skin was brighter and more even-toned, and over time, it also fights visible signs of aging (including fine lines and wrinkles).
As for the packaging, it’s designed to reflect the brand, utilizing white, red, and grey over splashy bright colors to symbolize its biotech background. It’s a sign that what’s inside is clean, science-based and trustworthy — as all great skin and hair care should be.