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June 21, 2021

Top Five Ways To Boost Social Media Presence For Beauty Professionals

Now’s the time to expand your reach, get noticed and grow your career.


Whether you’re a makeup artist, dermatologist, hairstylist, aesthetician, or any passionate beauty professional, the power of digital marketing and social media is now more important than ever. Not only does your activity enhance your personal brand, but it also brings in new business and establishes credibility in the industry you represent.


how beauty professionals can boost their digital footprint,
Skin, hair and makeup professionals who are members of Beautytap’s Beauty Expert Community and Review Program are treated to expert lead masterclasses and instruction about how to build your digital footprint.


As a publicist turned writer, I’ve worked both with personal clients and my own brand to take full advantage of the opportunities, platforms, and, frankly, algorithms that will take anyone’s online presence to the next level. 


Here are five suggestions that you can implement as quickly as today to develop a larger audience and hone in on what makes you uniquely you. 



1. Identify What Makes You Different



Authenticity is key. If you’re a makeup artist, for example, there are thousands of other artists who are not only gunning for the same cosmetics-loving audience but are also equally as talented at what they do. Take an extremely close look at your line of work and pinpoint the one thing that makes you stand out from those who are already successful. And don’t be afraid to be too specific (i.e. if you’re a pro at applying wild metallic eyeshadows, that can be a launching point that helps you get noticed). 


Building your audience on a micro-level is an important first step and one that can ensure your content feels special and innovative. You’ll also have less competition in a particular space, which will lead to you becoming *the* go-to source for a niche that others simply aren’t covering on a regular basis. Think about how many of your favorite businesses started small and expanded into lifestyle empires. It’s important to dream big, but always keep your focus narrow in the beginning stages by perfecting your craft and celebrating what makes you and/or your skill, service, or product unique. It really is that easy.


how beauty professionals can boost their digital footprint,
Diversify your social outreach by incorporating video content, whether sharing a product review or chatting with someone you admire in the beauty industry.


2. Post Consistently and With Purpose


It may seem like a time-suck, but you have to be consistent with the volume of posts you upload each day. Social media platforms like Instagram and TikTok favor those who post more frequently. You can absolutely experiment with aspects like time of day, caption calls to action, and overall aesthetic, but you should really aim to identify what resonates most with your audience when it comes to types of content and when they’re most frequently engaging and interacting with it. Keep things consistent to establish a routine that people will look forward to on a daily basis. 


3. Diversify Your Outreach and Content


You don’t really want to change the general theme of your content, but you do want to diversify your platforms to target different audiences through different mediums. Changing up the format of your content is equally as important. While static photos are important and easy to upload, your personality will shine most with videos. Map out a publishing plan that really allows you to take full advantage of every feature a social media app has to offer. Let’s take the metallic eyeshadow guru as an example. A week of Instagram content alone for a beauty expert may look like the following:


Monday: Static post of a killer metallic eyeshadow look on yourself.


Tuesday: Static post of a new metallic eyeshadow product recommendation.


Wednesday: Reel post engaging with a new product or creating a soon-to-be-viral look.


Thursday: IGTV episode from a weekly series that you develop.


Friday: Static post of a metallic eyeshadow look you created on someone else.


Saturday: Instagram Live video post of an interview with someone you admire in the industry.


Sunday: Static post of a more personal aspect of your life to show a slightly different side of you, whether sharing a recipe, a room in your home you’re proud of, etc.


This schedule provides followers with an excellent range of content types while utilizing every tool that Instagram has to offer. It will also allow you to test which areas yield the most engagement, so you can then focus on something specific after a couple months of trial and error. Be sure to not stray from the schedule too much at first. As mentioned before, social audiences crave consistency and abrupt change is never going to bode well for you. 


Regularly engaging with your followers is key to building your audience.


4. Engage With Your Followers


People follow you because they are invested in who you are as a person and/or the skills you possess. By replying to comments, soliciting feedback, and sending personalized messages, you are providing followers with another level of access to your life that makes them feel even more in on the action. Think of your favorite celebrity. How special would you feel if he or she took the time to reply to a comment and simply acknowledge your existence? The same happens when you respond to those who are taking the time to show their appreciation for you. Never underestimate the power of personal connections. You also never know who may be holding the key to a future (and lucrative!) opportunity. 


5. Be Patient


Results aren’t going to happen overnight. In fact, the landscape is so crowded that results may not even happen at all. The only alternative is to rely on non-digital opportunities (like television appearances, magazine features, trade shows, conferences, etc.) to bring in new audiences, but you ultimately need to be passionate enough about what you’re doing to make digital marketing seem less like a chore and more like an extension of yourself. If it feels like anything less, it may be wise to head back to the drawing board and rediscover what really gets you excited. 

Joey is a writer/editor, TV/radio personality, lifestyle expert, former entertainment publicist and author of Basic Bitchen. He was most recently editor-at-large of CBS Interactive’s Chowhound and his work has also been featured in major outlets like Food & Wine, People, CNET, InStyle, Yahoo!, Travel + Leisure, Lonny, and BuzzFeed. In addition, he is the host of Awesomeness TV’s Dish This and has appeared on Wendy Williams, Entertainment Tonight, CNN, HLN, NBC, CBS, and SiriusXM. Currently based in New York City, in his spare time Joey enjoys volleyball, worshipping Beyonce, fine dining, writing depressing poetry, interior design, and perfecting his stand-up comedy routine. You can find him on Instagram @joeyskladany.




Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

Thank you Joey you make some fine points. It is a time suck, but you do have to put in the effort, planning, and posting software that can help to ease the love/hate relationship with social media. I know I can be much better at social media myself. Now to clone, me.


Thanks for your advice. It's so helpful!
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Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

So many great takeaways from this article. I often give #1 and #5 as advice to content creators. Find your voice, what makes you unique. This helps your audience find you. And be patient. Stop comparing yourself to other creators. Sometimes, it's just luck. Most times it's hard work and planning.


Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

I love these tips. Consistency is the key!


Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

This is super helpful! I really need to get on a schedule and have this structure.


Thanks for the tips! Definitely useful


Verified experts are beauty professionals who receive free products for independent reviews without receiving payment.

Awesome Tips Joey and awesome bio! Can’t wait to read more of your work. You obviously have the experience and are a very credible source!