These Are Some of the Most Searched-For Beauty Brands + Products

There are so many beauty products out there, with a plethora of new launches added every week. Which ones are people most intrigued about and searching for online? We explored the Google trends from the past year in the face and body care realm and picked out the brands and products that came up in the top searches. We also kept an eye open for the ones that are on the rise.

Here’s a look at what we found.

In the United States, Rhode Skincare was number 6 in the top rising search queries on Google in the Face & Body Care category. This means that the brand’s name was among the searches that saw a big increase in frequency. And it’s no surprise: model Hailey Rhode Bieber’s skincare brand, which launched in the U.S. in June 2022, has been on everyone’s lips—especially the Peptide Lip Treatment—despite its modest initial product lineup. A sleek design, minimalist approach, and universally effective formulas and pleasing textures are just a few of the things we suspect make Rhode Skincare so appealing.

More specifically, the Rare Beauty Soft Pinch Liquid Blush, which has apparently sold out multiple times and gone viral on TikTok, on top of garnering thousands of positive reviews online. It was also one of the top 15 rising search queries on Google worldwide over the past 12 months, which confirms the product’s popularity. Spoiler alert: it really does offer a buildable formula and a gorgeous finish, in a plethora of shades. Not to mention that the rest of Selena Gomez’s makeup line is generally just as high performing.

Advanced Night Repair Serum, anyone? Launched over 40 years ago (in 1982!), not only was it the first skincare product to include hyaluronic acid, it is still a top-selling product for Estée Lauder, whose offering includes luxury fragrances, high-quality makeup, and of course, efficacious skincare. Over the past year, the brand’s name was the 12th top search in the Face & Body Care category in the United States, which speaks to its reputation and longevity.

If you’ve ever been down a skincare rabbit hole on either Instagram or TikTok and followed tips from dermatologists or influencers (or both!), you likely have one or two CeraVe products in your rotation. Our guess is that you use either the Hydrating Facial Cleanser or the Moisturizing Cream, two skin barrier-loving formulas that include the brand’s combination of three essential ceramides. No wonder CeraVe was among the top face and body care searches in both the U.S. and worldwide over the past 12 months!

Dior is synonymous with luxury beauty and it seems the internet agrees: showing up in both the top face and body care searches on Google for the U.S. and worldwide, “Dior lip oil” was also one of the rising queries. It seems the Dior Addict Lip Glow Oil is a must-have product for international beautistas, no doubt thanks to its multipurpose formula that can be worn as a primer under lipstick, on its own, or over another lippie for added moisture and shine.

A celebrated “skin scent”, Glossier You is one of those fragrances that is meant to make you smell good, without having an overbearing presence. Not only is it available as a traditional Eau de Parfum, it also exists as a roll-on and a solid version, attesting to its popularity. Another clue: “Glossier you perfume” was the 11th rising Google search topic in the Face & Body Care category over the past year in the United States.

French skincare brand La Roche-Posay is known as a dermatologist favorite, as well as for being well loved by people with sensitive skin and conditions like eczema. Its Anthelios sun care lineup is also second to none. The rising search queries worldwide from the past year included not one, but two of La Roche-Posay’s products! The honors went to the Cicaplast Baume B5, a viral cult classic that is said to soothe inflamed, irritated skin thanks to its madecassoside- and panthenol-boasting formula, and the Effaclar Duo Acne Spot Treatment, which is rated 4.5 stars on the brand’s website, with close to 2,000 reviews.

Are you surprised by which brands and products people have been searching for online? Let us know in the comments.