Scroll through your social media feed, and you’re guaranteed to encounter passionate content creators from every possible marketing sector.

In the beauty space, creators share their insights about products they love and recommend, but how do you know who to trust in a crowded content creator arena?

Beautytap Content Creators are sought after by the world’s most viral, best-selling brands for their authenticity and the exceptional, behind the scenes customer service.

Patrick Ta, BeautyBlender, GXVE by Gwen Stefani, Kate Somerville, Supergoop!, and Versed are just some of the coveted brands that partner with Beautytap’s Content Creator Program.

Authentic and Personal Content is What Resonates

For years, celebrity influencers have ruled the social media space, but more often than not, people make purchase decisions based on how much they trust someone close to them … not necessarily how recognizable someone is.

Enter the nano-influencer. Savvy consumers know that traditional influencers are often paid to pitch a product to their social audience, but that influence doesn’t always convey genuine enthusiasm or even an authentic interest in the item itself.

Established connections make an appreciable difference. According to Matter Communications, 81% of surveyed consumers make product purchases based on posts from family, friends, and influencers.

Beautytap Content Creators aren’t celebrities. They’re expert beauty professionals, elevated micro influencers, and nano-influencers who utilize TikTok, Instagram, and even YouTube to share authentic, insight-filled and educationally driven experiences with their beauty audiences.

Content Creators Expand Their Access, Brand Relationships and Knowledge

Plenty of content creators struggle to develop relationships with brands, especially if their following isn’t large. At Beautytap, nano-influencers apply for content projects based on their own product interests as well as other key requirements, including demographic information and followership.

Many projects are open to creators with as few as 500 followers, which gives them the meaningful opportunity to expand their audience by receiving more products than if they were applying to one-off campaigns through individual influencer sites. This provides them with an ongoing source for upcoming gigs and a chance to try both indie and big-name brands in the beauty space.

Trustworthy and Engaging Content

Whether you’re a new startup or a long-term player, today’s beauty marketplace is overwhelming and getting eyes on your brand requires an investment in creative practices and value-based strategies. Finding the right influencer can be challenging, and using AI to source your next spokesperson may prove unreliable.

Beautytap Content Creators are diverse and fully vetted, which takes the guesswork out of decision making and ensures that each creator has the appropriate expertise and credibility to deliver quality content on time.

Stress-Free, White Glove Customer Service

Beautytap’s dedicated administrative team puts customer service at the forefront and handles everything for you. That means your in-house team can focus on other tasks while Beautytap handles every aspect of content creation via our renowned white glove, full service, end-to-end management approach.

Our Content Creators take the audience behind the scenes in unique and educationally driven video content that focuses on innovations, trends, and real-life tutorials. They make it easy to get eyes on your latest release or formulation as well as limited time offers and everything in between.

Brands needing an aggressive remarketing plan receive valuable user-generated content (UGC) to repurpose as needed, and startups get the necessary social push their offerings deserve.

Building Trust, Community and Recognition

As consumer trust in traditional advertising wanes, forward-looking businesses must take strategic steps to engage with them. Beautytap Content Creators generate valuable, user-friendly content tailored to a variety of specific company goals and budgets.

The three program tiers - Gratis, Elevated, and Pro offer something for every company and budget level, from providing free products in exchange for a social media post with organic reach to delivering in-depth elevated content with licensing rights.

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Ready to boost your brand’s visibility? Reach out to our Content Creator Team and get engaging social content from authentic, reputable creators with an audience that aligns with your brand needs.