Scent is highly personal and can be invigorating, tranquil, exotic, cheery. It kindles emotion, memory, vibes, and compliments. These celebrated brands offer an array of newly launched perfumes for your sensory pleasure.

“Perfume puts the finishing touch to elegance. Without it, something is missing.” – Gianni Versace.

Maison Louis Marie

This female-founded brand is elegantly cool. A sweetheart of Beautytap reviews, No.14 Icila joins an exclusive line of clean, botanical perfumes, oils, skincare, and candles. Prepare for bliss. Notes of jasmine, dark plum, and vanilla flower are highlighted by mandarin leaf, ruby grapefruit, and sakura blossom. Ici means ‘here’ in French and Icila is a reminder to value every precious moment. Maison Louis Marie fragrances are thoughtfully crafted with unisex appeal and environmentally savvy without toxic ingredients.

Liis

Find this dreamy clean fragrance collection in the most coveted online destinations and niche boutiques across the globe. Housed in luxuriously understated vessels, these scents light up any countertop. Like each scent in the collection, Liis' newest offerings are mesmerizing, and the fortunate ones who adorn their bodies with these creations must prepare for compliments galore. Choux Choux and Of True Minds perfumer Jerome Epinette describes them best.

"Choux Choux draws inspiration from the heart of the classic French pastry where the vibrant zest of citrus peel ignites joy, and fresh cream evokes comfort. With each spritz, the creamy warmth of vanilla beans and fleur de sel caramel envelops you, while the rich undertones of sandalwood, cocoa, and mocha create a delightful, lingering embrace—an invitation to indulge in life's sweetest moments.”

“Of True Minds is an homage to Shakespeare's timeless vision of love, deep and unwavering. Each note unfolds like a verse, where the warmth of amaretto and nutmeg ignites passion, and the luxurious embrace of orris and suede leave an intimate, delicate, and sensual impression. In the back, golden patchouli and smoky resins ground the fragrance in a woody, earthy essence—comforting, soft, and rich.”

DedCool

DedCool is “on a mission to reshape the way fragrance is defined and experienced” - and this viral, trendsetting brand is flourishing with flying colors. Aura is the latest launch, welcomed with rave reviews from Beautytap Experts, Enthusiasts, and Content Creators. It sparkles with marine mist and lotus, romances with rose and cedar, and comforts with caramel and vanilla. Creatively fashioned in Los Angeles with ethos and organic ingredients, unisex scents are made to be layered for bespoke allure. Milk and Xtra Milk are also perennial favorites that are certain to delight passersby, and ideal as base fragrances to blend with other scents in the collection too.

Essential Faith

Since 2006, a lovely couple in Venice, California has handcrafted essential oils into captivating fragrances. Essential Faith is beloved by Hollywood elite and devotees of fresh, simple, and extraordinary. All natural and all three breathtaking, Faith, Faith Aura, and Faith Bliss effortlessly roll-on to complement your skin’s chemistry. A little goes a long way and no two people ever smell the same. Rachel Zoe is a fan: “This boho-esque roll-on fragrance is one of my summer staples! I promise you’ll D.I.E. over its subtle scent,” she says. This trifecta of unique oils is divine in any season and for any occasion.

Juliette has a gun

This spirited brand is a Beautytap review superstar and pleasant addition for perfume lovers everywhere. Akin to Shakespeare’s leading lady, Juliette Eau de Parfum is bold and amorous with fruits and floral—dark cherry, jasmine, pink pepper, tonka bean. The essence lingers with sensuality and bravura.

"With Juliette, I wanted to illustrate what she would be in 2024. A symbol of untamed femininity, powerful, free, passionate,” says perfumer Romano Ricci (great grandson of Nina Ricci). “She aims to be the one and only in the spotlight, she's leading the dance.”

Plus, Romeo is now in the house: three different varieties of vetiver from Haiti, India, and Indonesia saturate the inaugural men’s fragrance. It’s crisp, citrusy, and addictive.

Vintner’s Daughter

Known and loved for exquisite skincare with nutrient-rich whole plants, Vintner’s Daughter mesmerizes with a very limited-edition perfume oil. Understory Vol. 2 is an enchanted forest, a tribute to the miraculous plant world that thrives between treetops and woodland ground in the Northern California Redwoods. Verdant moss mingles with soft petals, while conifers and bay are kissed by violet, jasmine, and rose. The essence is ethereal and expressive. Packaged in a storybook box, Understory Vol. 2 is pure magic. Catch this while you can; like many delightful creations, this scent is fleeting and won’t last long.

House of Krigler

House of Krigler is one of the world’s most iconic fragrance houses and longtime celebrity favorite from Grace Kelly, Audrey Hepburn, and Cynthia Erivo to Catherine, Princess of Wales, Picasso, and Hemingway. Emeraude Noire 77 (notes of nutmeg, pepper, bergamot, patchouli, amber, and vanilla) first launched in 1977 with joie de vivre and a meaningful family story. The loss of a cherished heirloom on the Paris Metro inspired this prized perfume and heralds appreciation for life in the present as it can change in an instant.

“Emeraude Noire 77, created by my mother Liliane in the 1970s, came to be known as La Parisienne—or the Parisian scent,” says Ben Krigler, head of Krigler and the founder’s great-great grandson. “And spraying the scent today still instantly conjures a classic Parisian beauty”.

Parfums de Marly

A fusion of tradition and modernity gives Palatine polite prowess—the floral bouquet is powdery and lingering. Violet is the sophisticated heart note. Mandarin, bergamot, and pear add distinctive charm. Sandalwood, patchouli, musk, and vanilla gracefully balance feminine and masculine characteristics. Princess Palatine, an honored guest at Château de Marly, influenced this sensational perfume with her audaciously confident spirit.

“To celebrate that audacity, I wanted to revisit the violet petal, a note that tends to be perceived as traditional, and make it the heroine of a composition that is, on the contrary, quite contemporary and unexpected,” says creator Julien Sprecher. Parfums de Marly continually amazes with every luminous creation.

Dolce & Gabbana

This is devotion on another level. Devotion Intense elaborates on Devotion’s ravishing gourmand aromas of candied citrus, orange blossom, and vanilla with the treasured Italian hazelnut. Feel whisked away to the irresistible Isle of Capri with one zestful spritz. The encore version has serious depth, pizzazz, and long-lasting luster. Adorned with D&G’s Sacred Heart, Devotion Intense is a powerful emblem of love.

Violette_Fr

The chic Parisian beauty brand making waves with elevated cosmetics presents Avec Amour. An earthy fragrance with musky amber, santal, vetiver, ylang-ylang, and bergamot is thoroughly swoon-worthy. Made as an oil-based roll-on, this genderless scent enlivens the soul…apply often for la belle vie.

“To me, beauty is a mood not a look,” says founder and makeup artist Violette Serrat. “This scent, above all, makes you feel something, but it also serves as a gentle reminder that beauty so often emerges from what we cannot see.”

Sol de Janeiro

Brazil’s passionate rhythms infuse Cheirosa 76 Perfume Mist. A throwback to disco days in Rio, this luscious spray bewitches with black currant, pear nectar, vanilla crème, freesia, amber woods, midnight jasmine, and caramelized patchouli. All apropos as cheirosa in Portuguese translates to “smells incredibly delicious”. Spritz with gusto. “I created a bold yet sensual fragrance that dances with you until the sun comes up,” says perfumer Gino Percontino.

Vyrao

If Mother Nature designed a signature scent, it could be Mamajuju. This masterpiece promotes grounding and awareness. It is a deep breath of calm and focus. Clean, au naturel elements have neuroscience-backed emotional benefits—Australian sandalwood helps ease anxiety and nurture self-esteem, red clay balances, saffron uplifts, pink pepper boosts memory, cardamom energizes, a bevy of other botanicals soothe and relax. Every bottle has a supercharged diamond crystal and positive affirmation: Get down to Earth.

“Today more than ever it is vital that we create moments to slow down, to connect ourselves more with nature, to bring awareness to our emotions, sensations, and surroundings,” says founder Yasmin Sewell.

EX NIHILO PARIS

The Hedonist Extrait embodies the scent’s original decadence of ginger, cedarwood, bergamot, vetiver…now extra enhanced with patchouli, amber woods, and a vivid burst of grapefruit and lychee. Both The Hedonist and The Hedonist Extrait harness Akigalawood, a patented, sustainably sourced biotech phenomenon for a warm, spicy, and intoxicating finish. EX NIHILO blends French finesse with innovation for truly transcendent perfumes.

Uncommon James

Kristin Cavallari’s debut fragrance, Hard Feelings, is clean, sensual, genderless, and makes me feel peaceful, invigorated, and happy...all at the same time. Belonging to Cavallari’s lifestyle brand Uncommon James, this ethically harvested blend of bergamot, hibiscus, sandalwood, cedar, tobacco, and rose is outstanding. Kudos are deserved for ingredient transparency, eco-friendly practices, and social responsibility.

“It’s sexy, moody, complex, and embodies the duality of soft femininity and strong masculinity,” says Cavallari. “It is unlike anything you’ve ever smelled before, and I cannot wait for everyone to wear this.”

K-3

K-3’s trio of fragrances pays homage to Japanese design legend Kenzo Takada. 64 Gardenia is refined, mysterious, and respects everlasting beauty of the designer’s adopted home in Marseille, France. Exuding warmth and peace with saffron, cinnamon, cardamom, vanilla, sandalwood, and tonka bean, 85 Tonka celebrates the year Takada opened his fashion house in Paris. 39 Blue Moss is evocative of lush Japanese woods and the ambrosia is serene.

Herb & Root

This indie, affordable, clean brand is made with love by a husband-and-wife duo in Austin, Texas. Moonflower is an ultra-feminine bouquet of night blooming tuberose, Indian jasmine, romantic damask rose, and orris—a rare ingredient derived from the roots of European irises. A charismatic line of eau de parfum, perfume oil, and whipped body butter enamors to the moon and back with delicate white florals.

Eauso Vert

In the culinary heart of Mexico, a 2,000-year-old cypress is revered inspiration. The gourmand scent of Dos Mil Años honors El Árbol del Tule, a sacred tree in Oaxaca. Award-winning Mexican perfumer Rodrigo Flores-Roux captures evergreen grandeur with notes of pine and eucalyptus. An aromatic blend of cardamon, nutmeg, clove, and hazelnut complement this aura with revitalizing citrus and vetiver.

"In every drop of the fragrances I've made for Eauso Vert, I tried to weave the tapestry of Mexico's vast natural and cultural expressions, capturing their whispers as well as their explosions. I intended these scents to be an homage to my motherland, as they become a symphony of the unseen, designed to touch the very soul of the wearer,” says Flores-Roux.

Maison Francis Kurkdjian

From the creators of famed Baccarat Rouge 540 comes another glamorous wonder, APOM Eau De Parfum. A poetic bouquet of lavender, orange blossom, ylang-ylang, vanilla, and white musk enraptures the senses. “APOM is a conversation between the soul and the skin—a sensual signature with a bright and generous sillage. A part of yourself that you leave with others,” says Kurkdjian.

AllSaints

When a famed British fashion house that is tuned into music designs a perfume, expect harmony and verve. The seductive aroma of AllSaints Sunset Riot Intense beats with soft incense and woody florals. This amplified version of the original scent pops with pink pepper, jasmine, amber, cedarwood, wild freesia, moss, and stardom. This unisex fragrance in a stylishly leather-wrapped bottle is rockin’.

“I love walking into a closet and smelling lingering perfume, so I always spray my clothes. At the end of the bottle, when the atomizer no longer reaches the tiny dribble left, I unscrew the top and pour the remainder onto a t-shirt or dress.” – Sarah Jessica Parker