Why Beauty Brands and Investors Flock to the Global Beauty Connect Conferences

The beauty industry is vast and constantly changing. Legacy and emerging beauty brands eager to network, stay ahead of trends, glean expert opinions, connect with retailers and trusted growth partners, and take their businesses to the next level attend beauty industry conferences.

One of the most high-profile, popular conference series today is Beauty Connect. Hosted in a variety of desirable metropolitan cities including Los Angeles, Miami, and New York, “Beauty Connect provides a valuable platform to the industry, where decision-makers spanning the entire ecosystem of beauty and personal care can connect, build relationships and ignite business deals,” says Marianne Brett, Marketing Manager for Kiasco Research, the parent company of Beauty Connect.

Dermatological Beauty Connect in Miami is set for March 21 and 22 and is centered on the fast-growing intersection of beauty and wellness. “It will bring together 150+ decision-makers across science-backed skincare brands, retailers, consumer devices, and med spas, in addition to investors, consultants, and solution providers to explore and leverage the new wave of beauty services” adds Brett.

Providing a solid base for entrepreneurial as well as large beauty brands alike, Beauty Connect links brands with investors, retailers and industry titans, exposing them to innovative branding, scaling, and collaboration case studies, and facilitating exponential growth. Beauty Connect achieves this by starting with a strong advisory board; leaders in the industry that make themselves available throughout the conferences including CEOs Ju Rhyu from Hero Cosmetics, Alicia Sontag from Prelude Growth Partners, Lucy Gorman from THG, and Sandra Velasquez from Nopalera. . Copious amounts of esteemed speakers also provide key findings and inspiration to help brands grow.

Representatives from such iconic brands as Ulta, Estée Lauder, L’Occitane, Moon Juice, and Briogeo Hair Care are also in attendance along with key investors. One-on-one interaction with opinion leaders helps scaling companies gain exposure and build their brands.

Beauty Connect conferences also offer a “Spotlight” opportunity, enabling emerging brands to pitch and gain integral exposure to industry leaders. Five to Ten brands are chosen prior to the conference, pre-screened from the hundreds of brands that apply by a renowned Selection Committee of industry giants. The chosen few then pitch their brand and participate in Q&A, further explaining their mission, story and products. Finally, the selection committee selects a winner.

The Spotlight winner from 2022’s Beauty Connect conference in Los Angeles, Bush Balm, boasts all natural products for your lady parts, specifically targeting ingrown hair and hyperpigmentation in the bikini area. The win gave them brand exposure to investors and beauty aficionados alike, and now in 2023, Bush Balm products can be found in over 2500 locations, including Ulta Beauty. Brava!

Beauty Connect is also bolstered by the feedback of those who have attended and continue to see it as a non-negotiable, must-attend event in their calendars. “Beauty Connect is an excellent event for networking and expert panel discussions on trends in the cosmetics industry. I left the conference meeting several industry professionals who are quickly turning into clients and offer services that I will certainly use,” says Madeline Leonard, Director of Cloutier Remix, one of the top agencies representing the best and brightest makeup artists, hair stylists and stylists.

Beauty Connect also ensures that fun and laughs are all on the agenda, offering plenty of engaging opportunities to mingle including happy hours, industry dinners, working lunches, rooftop drinks and closing parties in buzzy venues.

So, who is attending Beauty Connect conferences, in addition to titans of the beauty industry? The lion share of attendees are scaled brands looking for new business partners to further elevate their success, as well as worldwide leaders, with investors looking to find the next big thing in beauty making up about 20%. Plus, there are plenty of retail outlets in attendance to stay on the forefront of trends and innovations, including decision makers from Ulta Beauty, Space NK, Cos Bar, and more.

Top media outlets and journalists attend to discover new brands, network and educate themselves in terms of trends and forecasting.

There is only one real dilemma here - are you jetting off to experience Beauty Connect in Los Angeles, New York, or Miami this year, or perhaps all three? Check your frequent flyer miles and prepare for a mini vacation to a Beauty Connect conference in a vibrant city that will leave you energized, , inspired, and ready to take your brand to the next level.