Blu Atlas partnered with Beautytap for trusted, detailed, unpaid reviews. We are sharing this editorial with you as part of the collaboration and to learn more about their brand. All opinions are our own. Thank you for your support

Luxurious, approachable, straightforward, and powerful—men’s grooming has my attention. Enter Blu Atlas with premium skincare, haircare, and body care. This handsome collection is made in New York with clean, vegan, and nearly 100 percent naturally sourced ingredients.

My husband (who appreciates savvy simplicity) and I are both aficionados of this backed by science brand. Packaging and product names are stylishly minimalist and the results are stunning.

A Vibrant Visage

A plant-based Face Moisturizer hydrates and revives. Dull and dry skin are nourished with a balanced blend of antioxidant-rich seaweed extract (exfoliates and brightens), vitamin C, moringa oil with anti-inflammatory properties, and mango seed butter (protects from environmental stressors including blue light from computer screens, wowza!). A little goes a long way—this velvety cream settles in with a smooth luster. The classic fragrance is soft and verdant, also available in coconut apricot or fragrance-free.

Complete a healthy skincare routine with Blu Atlas’ Face Cleanser, hibiscus and jojoba infused Exfoliating Scrub, Vitamin C Serum, Face Mask to purify pores and even skin tone (chill out for 10 to 20 minutes while the magic happens), an anti-aging Eye Stick (with algae and caffeine to rejuvenate), and even Lip Balm bursting with botanicals. Plus, there are products for flawless shaves and distinguished beards. Every gentle formula is safe for sensitive skin.

Aromatic Paradise

Blu Atlas is a sensory pleasure. And Atlantis, the brand’s signature eau de parfum, is a dynamic experience. Inspired by Bali’s coastal jungles, the fragrance is exotic, fresh, and attractive. Layered with lush notes of bergamot, lemon, sage, lavender, oakmoss, and musk, this sensuous blend enchants day and night. A chic black glass bottle beckons for spritzes that last…my hubby gets extra kisses when he wears this aura. I borrow a few sprays when feeling bold; Blu Atlas products are unisex and beneficial for any gender. Kudos as Atlantis is made clean without harmful chemicals and was named #1 Best Men’s Cologne by Forbes magazine.

Shower time is enhanced by a bevy of Blu Atlas. Add a daily dash of Body Wash to wet skin for a luxuriant lather. Green tea extract, sugarcane, aloe vera, and shea butter cleanse, replenish, and moisturize with an evergreen forest aroma that lingers. Savor precious moments of pampering and finish off with Body Lotion (or Body Oil if that’s your thing) for overall

Smart Haircare

Enliven your noggin with the invigorating Blue Atlas Shampoo. It feels cool, ultra cleansing, and nurturing. Saw palmetto boosts hair volume; vegan biotin fortifies strands and promotes bounce; aloe and jojoba are chock full of vitalizing nutrients. Followed by a dream cream Conditioner to renew and repair damage with argan and avocado oils, barley protein, and white tea extract, Blu Atlas takes haircare to another level. Scents are similar to the body wash for total indulgence. And the final finesse is shiny, suave, and easy to run fingers through in adoration. For a perfect polish, a hint of Sea Salt Spray styles, adds body, and reduces frizz.

Defy Odor

Don’t sweat it. (Queue lessons from the popular book “Don't Sweat the Small Stuff . . . and It's All Small Stuff: Simple Ways to Keep the Little Things from Taking Over Your Life”.) Blu Atlas Deodorant sets the tone for confidence. An easy, transparent roll-on targets all the right places sans any white chalky residue or flaking on clothes.

Antibiotic bamboo extract improves red spots and inflammation; volcanic ash absorbs excess oil; sage leaf cleanses and soothes; and this aluminum-free formula smells like a summer alpine meadow. Apply anywhere sweat gathers, beyond under arms, for all day freshness. My husband praises this neutralizing wonder as a favorite. And I agree.

Blu Atlas offers a bounty of swoon-worthy grooming products that I’ll be “borrowing” as well.