Why Men and Women Can’t Get Enough of This Luxury Grooming Brand

Supply partnered with Beautytap for trusted, detailed, unpaid reviews. We are sharing this editorial with you as part of the collaboration and to learn more about their brand. All opinions are our own. Thank you for your support part of the collaboration and to learn more about their brand.

Passionate entrepreneurs, husband and wife team Patrick and Jennifer Coddou, paired classic style, cutting edge science, and an admirable mission to craft Supply. They say: “If it’s not hard-working, long-lasting, and ruggedly handsome—we don’t make it.”

The lovebirds presented swimmingly on Shark Tank and landed a deal for The Single Edge Razor; host Lori Reiner coined it the Cadillac of razors. This flagship tool gained momentum and the brand flourished, around the world and in my home.

I partnered with my hubby for this story and for the first time watched his grooming practice while he enjoyed thoughtful self-care. It was a precious shared moment…I am swooning over the cedar and sandalwood fragrance and the softness of his sweet cheeks. Supply has high performance products (all designed and developed from scratch), impressive results, and aromatic appeal. We are hooked and hope you will be too.

A Smart Shave

Launch a new routine with Supply’s best-selling SE Starter Kit. This ultimate bundle includes five essentials for a healthy, suave groom.

1. Razor: The Single Edge Razor is made with masterful technology that reduces nicks and cuts by 75 percent. My mate raves about its foolproof handling and his primo shave. (I think he looks more youthful.) And it is a sustainable choice, less plastic waste and guaranteed for life…good for you and the planet. The artful design is worthy of display, set in a bespoke stand it dries thoroughly and supports longer lasting blades. On the road? Safeguard goods in a dapper leather travel case.

2. Blades: A pack of eight blades (made in Japan with time-honored forging techniques) will last about three months (eight to 10 shaves per blade); the refill cartridge easily slides new blades in and out safely—my man loves the cool contraption.

3. Brush: Soft fibers and a sturdy polished handle make the Silvertip Synthetic Shave Brush a pampering joy. A first for my husband, he now won’t shave without this extra caress. It exfoliates with an invigorating massage and lathers cream to properly prep skin; brush in circular motions for optimal effect. A connoisseur of the best? Opt for the solid marble shaving bowl to mix with pleasure and keep cream warm.

4. Cream: Ultra Lather Shaving Cream is lavish to the touch. A robust blend of antibacterial jojoba oil (reduces wrinkles), kaolin clay (cleanses and softens), shea, cocoa, and mango seed butters, protects, moisturizes to the max, and is safe for sensitive skin. A little of this richness goes a long way, my spouse added a splash of water for the perfect consistency, gentle glide, and precise trim. Available in fragrance-free and seven ambrosial scents (white birch and sage; bergamot and juniper; black pepper and fir; hinoki and amber; citrus and basil; sandalwood and cedar; lavender and lemon), every batch is made in the USA with nontoxic ingredients. Men’s Journal voted it “Best Shaving Cream” and as a couple we agree.

5. Post Shave: Healing Post Shave is a champion. This revitalizing spritz is nutrient-rich with organic aloe vera and witch hazel, both natural remedies for tender skin. The 100 percent alcohol-free formula soothes, hydrates, and repairs in a selection of scents to compliment the cream. My spouse praises a super fresh feel and looks forward to a few mists every morning, whether he shaves or not (can be used anytime for a pick-me-up).

Single blade razors have a reputation; if you are a beginner (like my guy was), don’t be shy…Supply’s savvy instructions make every step a breeze. A hearty library of Q&A and brief videos guides the “four L’s” process: load, lather, logo (place it facing skin), lightly and offers tips for a smooth shave sans irritation.

Is your shave not close enough? They have an answer. Want to learn how to map your beard for a better shear? There are helpful hints. And when you graduate to the next level of shaving expertise, The Single Edge Pro is your go-to gadget.

A quartet of skincare basics accentuates a superior shave. Supply’s routine is straightforward, seriously effective, and easy on the pocketbook. Every product from Super Fresh Face Scrub and Feel Good Face Wash to Multi Purpose Moisturizer and Age Defense Eye Cream is brimming with plant-based ingredients that replenish skin, improve texture, and defend against environmental stressors. My husband is particular about what he puts on his visage (formulas, fragrance, feel) and he is wowed by this refined line.

Supply is stacked with topnotch products and knowledge that catapult grooming into a luxuriant experience. Co-founders Patrick and Jennifer trust in the excellence of their brand and they believe you will as well.