How Trinny London Makeup + Skincare Generated 1,000+ Reviews in 45 Days with Beautytap

When was the last time you ordered something online without checking the reviews?

It was probably a very long time ago, before reviews were a thing.

Yes — 95 percent of online shoppers read reviews before making a purchase.

That’s because we’ve all made mistakes and a product review is akin to an endorsement from a trusted friend, especially when the review is authentic, recent and from a reputable source. And the more friends who endorse, the better.

Brands need authentic reviews to help drive conversions and increase sales. Recent and robust reviews are also required by the top beauty retailers. But how do brands get trusted reviews? And how do you get a lot of them, which is what is necessary today?

You do what this UK-born beauty brand did…

Trinny London wanted to break into the competitive U.S. market and they chose Beautytap to help increase brand awareness and market share.

Why Beautytap? Because Beautytap is the leading platform for educationally driven product reviews, UGC, and consumer perception studies shared by a dedicated and diverse community. of beauty pros and enthusiasts.

Across the pond, Trinny London is revered for its innovative, personalized approach to makeup and ease of use for people of all ages. And, they’re still growing in the U.S.

Their campaign goal? To lead the skincare-makeup hybrid category through strategic review generation. That means generating over 1,000 honest product reviews within 45 days for their highly respected BFF De-Stress Tinted Serum. Quite a tall order.

Beautytap curated reviewers from their community of beauty pros and enthusiasts while targeting skin type, and then educated these reviewers on the product’s unique properties through a MasterClass session.

1,130 reviews, to be exact.

93% success rate.

That’s a 113% performance against the target in under 45 days and significantly above industry average collection rates.

Trinny London is now positioned for long-term growth in the U.S.

Check out the reviews live across TrinnyLondon.com.

And what’s even better is that the goal was to attain a star rating of 4.0 or above and the average product rating was a whopping 4.5!

That’s because Beautytap matched a beloved, solid product with the right consumer.

Naturally, Beautytap has their own positive review from a trusted colleague:

Chat with Beautytap about pulling a “Trinny London” and drive conversions through authentic reviews for your brand.

Cheerio!