How Beautytap Generated Close to 1,000 Reviews for banuskin’s Launch on Sephora.com

When you’re online shopping and thinking about making a purchase, that little voice inside of you that says, “I guess this is a brand people know and trust” is a very big and important voice and one worth listening to.

Here’s why…

Reading detailed reviews support our buying decisions. And products with at least five reviews can see their conversion rate increased by 270%! That’s a game-changer for undiscovered brands.

Let’s make one thing clear—reviews that appear fake, vague or bot-created don’t elevate brands. Detailed, authentic, informed reviews act as a trusted friend to drive conversion and increase sales.

Basically — brands need reviews because consumers and beauty retailers need reviews to establish trust and credibility.

Roz Banoo Samimi, founder of the acne-safe skincare line, banuskin, knows social proof is key to break into the highly competitive acne category. Founded in 2022, the New York-based brand was already impressive and hand-selected as a part of Sephora’s 2024 Accelerate Incubator Program—a recognition given to emerging BIPOC beauty founders poised to disrupt the industry. But banuskin had zero legacy reviews (!!) and an expectation to launch on Sephora.com. They needed trust—now.

Beautytap to the rescue! As the leading platform for educationally driven product reviews, UGC, consumer perception studies and more, Beautytap and their diverse community of beauty pros and enthusiasts was the obvious choice for banuskin.

Beautytap designed banuskin’s first-ever “Try Before You Buy” strategy curated with a large group of reviewers with active breakouts and a variety of skin types. This niche community was prepped with pre-sampling education for proper usage and maximum results. Blemishes? No, thanks. Hyper-specific reviews? Yes, please.

The campaign’s goal was to produce hundreds of authentic product reviews across each of their three hero SKUs: Jelly Cleanser, Sulfur Spot Treatment, and Blemish Clearing Serum. Those 900+ reviews helped drive conversion, strengthen their Sephora brand scorecard, and support their national debut on June 17.

This strategy included delivering 1,100-units to a custom community of skin-type qualified expert reviewers. And the unique group outperformed expectations with a massive 922 testimonials to Sephora.com and banuskin’s DTC website.

banuskin’s pathway to success is as clear as blemish-free skin. The early traction, trust, and conversion potential for new customers is the way to break through a competitive market.

And banuskin’s founder is also excited about these powerful results…

“Wonderful, thank you Beautytap! We’re excited to see the reviews start coming in and uploading this to our site and Sephora for our launch 6/17.”
— Roz Banoo Samimi - Founder of banuskin

If your brand has skin in the game, build trust and help drive conversions with Beautytap’s bespoke review strategy.

Reach out and Beautytap will design a customized plan with a tailored community of beauty pros, experts and enthusiasts who truly understand your brand.