How Octavia Morgan Fragrances Gained 600+ Glowing Reviews with Beautytap

Did you know 91% of 18-34-year-old consumers trust online reviews just as much as a personal recommendation? Online reviews are more than social proof—they’re a core part of how people decide who to trust, where to go, and what to buy.

Think about it — you’ve probably learned tough online shopping lessons, and now seek products with loads of authentic, recent, reputable reviews. Beautytap knows how to get brands trusted reviews — which today’s consumers and top beauty retailers demand.

Let’s talk about how Octavia Morgan’s fragrances found the sweet smell of success with Beautytap.

Octavia Morgan Los Angeles is a clean fine fragrance and beauty brand. Celebrating inclusivity and individuality, the brand’s fragrances speak to the soul and transcend gender.

Kick-started by the Ulta Muse Accelerator Incubator Program, Octavia Morgan made history as the first Black woman to own a fragrance brand carried at Ulta Beauty.

The trailblazing brand wanted to generate verified written reviews and UGC photos on Ulta.com and Beautytap.com across four SKUs to launch its fragrances with social proof.

Why did they choose Beautytap? Because Beautytap is the premier platform for education-focused product reviews, UGC, and consumer perception studies—shared by a passionate, diverse community of beauty professionals and enthusiasts.

That curated group was particularly important for a genderless forward-thinking brand like Octavia Morgan Los Angeles. Plus, body chemistry varies so much from person to person, making the fragrance category particularly challenging. So, a wide range of experiences was key to showcasing the power behind the scents.

Beautytap selected reviewers with varying fragrance notes, and diverse background and gender identities.

650 units were shipped to the customized community. Deeply educated on products and brand ethos, the members provided authentic reviews and UGC photos to Ulta.com, Beautytap.com and the brand for use of their DTC site.

The results are in: a whopping 611 reviews! That’s a 94% collection rate. And the fragrances earned an impressive average product rating of 4.6! That’s immediate cred.

Eau de IMPACT!

By teaming up with Beautytap, Octavia Morgan Los Angeles is positioned for continued retail expansion. Beautytap embraced Octavis Morgan Los Angeles’ unique brand voice and cultivated diverse reviewers to speak to the target audience. These thoughtful reviews give credibility to a groundbreaking brand shaking things up in the fragrance space.

Check out the reviews across Beautytap, Ulta and Octavia Morgan.

Reach out to Beautytap about putting your brand in front of the right reviewers to drive conversions.

To good vibes and glorious scents!